Naples Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Naples in 2025? Explore comprehensive Airbnb analytics for Naples, Campania, Italy to uncover income potential. This 2025 STR market report for Naples, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 6,814 active listings.
Whether you're considering an Airbnb investment in Naples, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naples Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naples Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naples (2025)
Understanding the monthly revenue variations for Airbnb listings in Naples is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naples is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naples across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,451+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,248 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,407 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $713, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naples
Naples Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naples STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naples:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naples
Average Daily Rate (ADR) Airbnb Trends in Naples (2025)
Effective short term rental pricing strategy in Naples involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naples typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Naples
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Airbnb Seasonality Analysis & Trends in Naples (2025)
Peak Season (May, April, June)
- Revenue averages $2,444 per month
- Occupancy rates average 49.9%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,766 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $133
Low Season (January, February, November)
- Revenue drops to average $1,064 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $124
Seasonality Insights for Naples
- The Airbnb seasonality in Naples shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naples's highest earning potential, with monthly revenues capable of climbing to $2,644, occupancy reaching a high of 54.3%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,028, occupancy could drop to 26.6%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naples.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naples seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naples (2025)
Exploring the top neighborhoods for short-term rentals in Naples? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chiaia | Elegant and historic district known for its upscale shopping, beautiful waterfront, and vibrant nightlife. A prime area for tourists looking for a mix of culture and leisure. | Lungomare Caracciolo, Parco Virgiliano, Piazza dei Martiri, Via Chiaia, Teatro di San Carlo |
| Spaccanapoli | The heart of Naples with narrow streets and rich history. Ideal for visitors wanting to explore authentic Neapolitan life, cuisine, and culture. | Naples Cathedral, Chiesa dei Santi Severino e Sossio, Piazza del Gesù Nuovo, San Gregorio Armeno, Via San Biagio dei Librai |
| Vomero | Hilly district offering stunning views of the bay and a more relaxed atmosphere. Popular among families and those seeking local experiences. | Certosa di San Martino, Vomero Castle, Piazza Vanvitelli, Metro Art Culture, Via Scarlatti |
| Centro Storico | The historic center of Naples is a UNESCO World Heritage site with rich architecture and vibrant street life. A cultural hotspot for tourists. | Royal Palace of Naples, San Carlo Theatre, Piazza Bellini, Underground Naples, Museo Archeologico Nazionale |
| Posillipo | Prestigious residential area known for its views of the Gulf of Naples. Attracts visitors seeking scenic beauty and tranquility. | Parco Virgiliano, Posillipo Hill, Lido Marechiaro, Parco della Rimembranza, Villa Donn’Anna |
| Mergellina | Charming seaside neighborhood with a picturesque promenade, good seafood restaurants, and easy access to ferries to Capria and Ischia. A favorite for both locals and tourists. | Molo Beverello, Villa Comunale, Via Caracciolo, Sant'Elmo Castle, Palazzo Donn’Anna |
| Bagnoli | Former industrial area that is gradually being redeveloped into a trendy neighborhood. Attractive for its proximity to the coast and the coming facilities. | Parco Archeologico del Pausilypon, Bagnoli Beach, Caminetto Canale, Parco Virgiliano, Piazza della Repubblica |
| Santa Lucia | Scenic coastal area with historic buildings and a vibrant maritime atmosphere. Offers a touch of old-world charm close to the waterfront. | Fountain of Neptune, Palazzo Reale, Borgo Marinari, Via Monte di Dio, Castel dell'Ovo |
Understanding Airbnb License Requirements & STR Laws in Naples (2025)
Yes, Naples, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naples to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Naples (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naplesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge, 5 room/5 bath w/ private garden! Sleeps 24!
Private Room • 5 bedrooms
talismano 24pax
Entire Place • 8 bedrooms
Cerasiello-apartment
Entire Place • 4 bedrooms
Elegant 4 bedroom apartment with terrace @Chiaia
Entire Place • 4 bedrooms
Magma Home
Entire Place • 5 bedrooms
ArtNap Boutique -Chiaia sul Mare-Centro- metro2min
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naples (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naples based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Campania | 92 | $2,026,363 | 1346 | 3.91/5.0 |
| MyBnb | 111 | $1,588,186 | 818 | 2.49/5.0 |
| Dimorra | 78 | $1,551,370 | 1300 | 3.36/5.0 |
| Napoliapartments | 89 | $1,489,069 | 880 | 2.88/5.0 |
| Welcome | 32 | $1,275,446 | 552 | 3.64/5.0 |
| Salvatore | 35 | $1,253,251 | 1597 | 4.22/5.0 |
| Welcome To Italy | 31 | $919,467 | 1772 | 4.55/5.0 |
| Mario | 17 | $590,671 | 672 | 4.32/5.0 |
| Raffaele | 18 | $565,844 | 471 | 4.44/5.0 |
| Alessandro | 11 | $471,869 | 566 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naples.
Dive Deeper: Advanced Naples STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naples. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaples Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naples
- The Naples Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 6,814 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naples, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- The presence of 13.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Naples Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naples
- The dominant room capacity in Naples is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Naples, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Naples is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naples.
Naples Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naples
- The most common guest capacity trend in Naples vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Naples STR market, accounting for 50.7% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naples.
- On average, properties in Naples are equipped to host 3.5 guests.
Naples Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naples
- The most common availability pattern in Naples falls within the 271-366 days range, representing 42.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Naples (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naples Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1751 listings
28.3% of total
2 Nights
2340 listings
37.8% of total
3 Nights
394 listings
6.4% of total
4-6 Nights
121 listings
2% of total
7-29 Nights
699 listings
11.3% of total
30+ Nights
885 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Naples is 2 Nights, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Naples Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Naples, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.8% of Naples hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naples.
Naples Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
32 listings
0.6% of total
Super Strict 60 Days
5 listings
0.1% of total
Flexible
1811 listings
33.8% of total
Moderate
2958 listings
55.2% of total
Strict
555 listings
10.4% of total
Cancellation Policy Insights for Naples
- The prevailing Airbnb cancellation policy trend in Naples is Moderate, used by 55.2% of listings.
- The market strongly favors guest-friendly terms, with 89.0% of listings offering Flexible or Moderate policies. This suggests guests in Naples may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.2% market standard in Naples.
- Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naples.
Naples STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naples
- The overall average booking lead time for vacation rentals in Naples is 42 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Naples.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Naples averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naples (2025)
Amenity Prevalence
Amenity Insights for Naples
- Essential amenities in Naples that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naples: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naples to stay competitive.
Naples Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naples
- The typical guest profile for Airbnb in Naples consists of predominantly international visitors (88%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 11.6% of guests.
- Key international markets include United States (17.9%) and United Kingdom (13.2%).
- Top languages spoken are English (42.9%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naples Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |