Florence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Florence in 2025? Explore comprehensive Airbnb analytics for Florence, Tuscany, Italy to uncover income potential. This 2025 STR market report for Florence, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 9,598 active listings.
Whether you're considering an Airbnb investment in Florence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Florence Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Florence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Florence (2025)
Understanding the monthly revenue variations for Airbnb listings in Florence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florence is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,764 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,630, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florence
Florence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Florence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florence:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florence
Average Daily Rate (ADR) Airbnb Trends in Florence (2025)
Effective short term rental pricing strategy in Florence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florence typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Florence
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Airbnb Seasonality Analysis & Trends in Florence (2025)
Peak Season (May, June, September)
- Revenue averages $4,963 per month
- Occupancy rates average 68.6%
- Daily rates average $217
Shoulder Season
- Revenue averages $3,533 per month
- Occupancy maintains around 54.5%
- Daily rates hold near $207
Low Season (January, February, March)
- Revenue drops to average $2,087 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $193
Seasonality Insights for Florence
- The Airbnb seasonality in Florence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Florence's highest earning potential, with monthly revenues capable of climbing to $5,296, occupancy reaching a high of 71.2%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,807, occupancy could drop to 35.2%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Florence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Florence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Florence (2025)
Exploring the top neighborhoods for short-term rentals in Florence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Florence is a UNESCO World Heritage site, known for its stunning architecture, art museums, and vibrant atmosphere. Ideal for tourists wanting to explore iconic landmarks. | Florence Cathedral (Duomo), Uffizi Gallery, Ponte Vecchio, Piazza della Signoria, Bargello Museum |
| Oltrarno | This charming neighborhood offers a glimpse into local life, featuring artisan workshops and traditional Tuscan cuisine. It's less touristy but close to major attractions. | Palazzo Pitti, Boboli Gardens, Piazza Santo Spirito, Santo Spirito Basilica, Vasari Corridor |
| Santa Croce | Famous for its exquisite churches and vibrant nightlife. Attracts tourists for its historical significance and visitors looking for authentic dining and nightlife options. | Basilica of Santa Croce, Piazza Santa Croce, Casa di Dante, Sant'Ambrogio Market, Nightclubs and Bars |
| San Niccolò | A picturesque area near the river, known for its stunning views of the city and the surrounding hills. Ideal for visitors seeking a quieter experience with beautiful walks. | Piazzale Michelangelo, San Miniato al Monte, Arno River Walk, Fort Belvedere, Art studios and galleries |
| Campo di Marte | A more residential area that offers parks and a relaxed atmosphere, yet is close to the historical sites of Florence. Good for families or longer stays. | Stadio Artemio Franchi, Parco delle Cascine, Florence's local markets, Villa Fabbricotti, Cascine Park |
| Fiesole | A short drive from Florence, this hilltop town offers stunning views and a quieter atmosphere. Attracts visitors looking for a countryside retreat with easy access to the city. | Roman Theatre, Fiesole Archaeological Museum, San Francesco Monastery, Acclaimed restaurants, Stunning hillside views |
| Santa Maria Novella | Close to the main train station and a hub for travelers visiting Florence, it boasts both historical sites and commercial areas. Great for visitors needing convenience. | Santa Maria Novella Basilica, Narrow streets with shops, Local cafes, Piazza della Stazione, Pharmacy of Santa Maria Novella |
| San Lorenzo | Famous for its iconic market and the Medici Chapels. Popular with tourists looking for shopping, dining, and proximity to major attractions, making it prime for Airbnb hosting. | Mercato Centrale, Basilica di San Lorenzo, Medici Chapels, Piazza del Duomo, Local leather shops |
Understanding Airbnb License Requirements & STR Laws in Florence (2025)
Yes, Florence, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Florence to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Florence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning exclusive Estate,3km to Uffizi,12bdr,pool
Entire Place • 13 bedrooms
Villa Tortorelli - Entire Central Villa with Pool
Entire Place • 12 bedrooms
Villa in the city
Entire Place • 6 bedrooms
![[SAN LORENZO-DUOMO] Prestigious Historic Residence](https://a0.muscache.com/im/pictures/miso/Hosting-50008651/original/b1143309-ae18-46b1-8124-04883f7b19b4.jpeg?im_w=480&im_format=avif)
[SAN LORENZO-DUOMO] Prestigious Historic Residence
Entire Place • 3 bedrooms
Oro1 Florence Luxury Apartment By MMega
Entire Place • 4 bedrooms
Complimentary wine w/ infra-red Sauna
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Florence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Florence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MMega Homes And Villas | 205 | $8,233,310 | 8991 | 4.17/5.0 |
| Mamo | 143 | $7,052,681 | 7302 | 4.52/5.0 |
| Welcome To Italy | 114 | $3,664,034 | 5284 | 4.25/5.0 |
| Gessjca E Luca | 62 | $2,366,938 | 4526 | 4.02/5.0 |
| Marco | 33 | $2,283,242 | 3916 | 4.62/5.0 |
| Matteo | 15 | $2,278,387 | 3112 | 4.97/5.0 |
| Irene | 58 | $2,227,386 | 1017 | 3.59/5.0 |
| Yes I Do | 47 | $2,086,797 | 1045 | 4.07/5.0 |
| Istay | 69 | $1,987,277 | 1048 | 3.70/5.0 |
| Lorenzo | 44 | $1,938,375 | 3264 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florence.
Dive Deeper: Advanced Florence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florence
- The Florence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 9,598 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florence, Apartment/Condo properties are the most common (89.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Florence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florence
- The dominant room capacity in Florence is 1 bedroom listings, making up 51.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.2% of the active Airbnb listings in Florence, indicating a high concentration in these sizes.
- With over half the market (51.3%) consisting of studios or 1-bedroom units, Florence is particularly well-suited for individuals or couples.
Florence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florence
- The most common guest capacity trend in Florence vacation rentals is listings accommodating 4 guests (33.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Florence STR market, accounting for 56.5% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florence.
- On average, properties in Florence are equipped to host 3.6 guests.
Florence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florence
- The most common availability pattern in Florence falls within the 91-180 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Florence (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Florence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1774 listings
19.6% of total
2 Nights
3199 listings
35.4% of total
3 Nights
1112 listings
12.3% of total
4-6 Nights
378 listings
4.2% of total
7-29 Nights
486 listings
5.4% of total
30+ Nights
2090 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Florence is 2 Nights, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Florence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.4% of Florence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- A 2-night minimum appears standard (35.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florence.
Florence Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
257 listings
3% of total
Super Strict 95 Days
2 listings
0% of total
Super Strict 60 Days
101 listings
1.2% of total
Flexible
2680 listings
31.3% of total
Moderate
4456 listings
52% of total
Strict
1080 listings
12.6% of total
Cancellation Policy Insights for Florence
- The prevailing Airbnb cancellation policy trend in Florence is Moderate, used by 52% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Florence may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Florence.
- Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Florence.
Florence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Florence
- The overall average booking lead time for vacation rentals in Florence is 56 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Florence.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Florence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Florence (2025)
Amenity Prevalence
Amenity Insights for Florence
- Essential amenities in Florence that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florence: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florence to stay competitive.
Florence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Florence
- The typical guest profile for Airbnb in Florence consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United States (38.8%) and United Kingdom (8.6%).
- Top languages spoken are English (50.5%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Florence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |