Nardò Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Nardò in 2025? Explore comprehensive Airbnb analytics for Nardò, Apulia, Italy to uncover income potential. This 2025 STR market report for Nardò, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 716 active listings.
Whether you're considering an Airbnb investment in Nardò, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nardò Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nardò Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nardò (2025)
Understanding the monthly revenue variations for Airbnb listings in Nardò is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nardò is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nardò across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,082+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,792 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $870 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $387, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nardò
Nardò Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nardò STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nardò:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nardò
Average Daily Rate (ADR) Airbnb Trends in Nardò (2025)
Effective short term rental pricing strategy in Nardò involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nardò typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Nardò
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Airbnb Seasonality Analysis & Trends in Nardò (2025)
Peak Season (August, July, May)
- Revenue averages $2,250 per month
- Occupancy rates average 41.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,413 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $135
Low Season (January, February, December)
- Revenue drops to average $713 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $131
Seasonality Insights for Nardò
- The Airbnb seasonality in Nardò shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nardò's highest earning potential, with monthly revenues capable of climbing to $2,739, occupancy reaching a high of 51.3%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $667, occupancy could drop to 18.6%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nardò.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nardò seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nardò (2025)
Exploring the top neighborhoods for short-term rentals in Nardò? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Maria al Bagno | Charming seaside village known for its beautiful beaches and clear waters. A favorite among families and beach lovers, perfect for summer vacations. | Baia di Santa Maria al Bagno, Torre dell'Inserraglio, Parco naturale regionale Porto Selvaggio, Lido Conchiglie, Santa Caterina Beach |
| Nardò Historical Center | Rich in history and architecture with stunning Baroque buildings. Attracts tourists interested in culture and heritage, walking distance to cafes and restaurants. | Piazza Salandra, Nardò Cathedral, Palazzo Personè, Museo della Memoria e dell'Accoglienza, Teatro Comunale |
| Porto Cesareo | Famous for its stunning beaches and marine protected area. Offers water sports and a vibrant social life, great for both relaxation and activity. | Isola dei Conigli, Spiaggia di Porto Cesareo, Lido Tabù, Torre Lapillo, Marine Park of Porto Cesareo |
| Gallipoli | Nearby coastal town with a lively atmosphere and beautiful old town. Popular for its nightlife and beach clubs, attracting younger crowds. | Gallipoli old town, Spiaggia della Purità, Porto di Gallipoli, Castello Angioino, Rivabella Beach |
| Lecce | Cultural hub known as the 'Florence of the South', with stunning Baroque architecture. Attractive for tourists looking for a mix of culture and history. | Basilica di Santa Croce, Piazza del Duomo, Roman Theatre, Castello di Carlo V, Museo Ferroviario della Puglia |
| Soleto | A quieter town with historical significance and beautiful landscapes. Ideal for those looking for a more authentic, rural Italian experience. | Chiesa Madre di Soleto, Castello di Soleto, Parco dei Niuvoli, Frantoio Ipogeo |
| Galatone | A picturesque town with a mix of churches and historical sites. Great for families and tourists looking to explore lesser-known areas of Apulia. | Chiesa di Santa Maria della Purità, Palazzo Marchesale, Parco Comunale di Galatone, Castello di Galatone |
| Torre dell'Orso | Renowned for its crystal-clear waters and scenic coastline. A popular spot for beach-goers, offering a more laid-back holiday experience. | Beaches of Torre dell'Orso, The Two Sisters (Faraglioni), Roca Vecchia archaeological site, Spiaggia di San Lorenzo |
Understanding Airbnb License Requirements & STR Laws in Nardò (2025)
Yes, Nardò, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nardò to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Nardò (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nardòbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic '700s dwelling with pool.
Entire Place • 6 bedrooms
Casale alle Vigne - Intera Villa
Entire Place • 5 bedrooms
Villa Marea
Entire Place • 2 bedrooms
Newly Restored Palazzo in the Heart of Nardò
Entire Place • 3 bedrooms
Luxury villa pool Muse Salentine
Entire Place • 5 bedrooms
VILLA RIGGIA-MASSERIA 700 NEAR MARE-NARDÒ
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nardò (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nardò based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| GB Holidays | 13 | $224,809 | 133 | 2.53/5.0 |
| Barbarhouse SRL | 36 | $220,780 | 148 | 2.40/5.0 |
| Pierpaolo | 1 | $124,700 | 11 | 4.73/5.0 |
| Host #469067978 | 1 | $103,444 | 2 | 0.00/5.0 |
| Manuel | 1 | $100,130 | 8 | 5.00/5.0 |
| Antonello | 8 | $87,316 | 66 | 3.63/5.0 |
| Monica Chiara | 5 | $87,217 | 98 | 4.83/5.0 |
| Cala Salento | 5 | $86,648 | 17 | 1.93/5.0 |
| Claudio | 2 | $81,666 | 9 | 4.83/5.0 |
| Alessandro | 1 | $80,881 | 27 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nardò.
Dive Deeper: Advanced Nardò STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nardò. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNardò Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nardò
- The Nardò Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 716 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nardò, House properties are the most common (55.4%), reflecting the local real estate landscape.
- Houses represent a significant 55.4% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Nardò Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nardò
- The dominant room capacity in Nardò is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Nardò, indicating a high concentration in these sizes.
Nardò Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nardò
- The most common guest capacity trend in Nardò vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nardò STR market, accounting for 48.3% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nardò.
- On average, properties in Nardò are equipped to host 4.3 guests.
Nardò Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nardò
- The most common availability pattern in Nardò falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nardò (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nardò Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
14.8% of total
2 Nights
65 listings
10% of total
3 Nights
148 listings
22.8% of total
4-6 Nights
138 listings
21.2% of total
7-29 Nights
152 listings
23.4% of total
30+ Nights
51 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nardò is 7-29 Nights, adopted by 23.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 23.4% of Nardò hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nardò.
Nardò Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
2.6% of total
Super Strict 30 Days
5 listings
1.1% of total
Flexible
90 listings
19.4% of total
Moderate
168 listings
36.1% of total
Strict
190 listings
40.9% of total
Cancellation Policy Insights for Nardò
- The prevailing Airbnb cancellation policy trend in Nardò is Strict, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.9% market standard in Nardò.
- With 40.9% using Strict terms, this is a viable option in Nardò, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nardò.
Nardò STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nardò
- The overall average booking lead time for vacation rentals in Nardò is 57 days.
- Guests book furthest in advance for stays during October (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Nardò.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Nardò averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nardò (2025)
Amenity Prevalence
Amenity Insights for Nardò
- Essential amenities in Nardò that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nardò: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nardò to stay competitive.
Nardò Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nardò
- The typical guest profile for Airbnb in Nardò consists of predominantly international visitors (69%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 31.1% of guests.
- Key international markets include Italy (31.1%) and France (15.3%).
- Top languages spoken are English (35.5%) followed by Italian (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nardò Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |