Lucca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Lucca in 2025? Explore comprehensive Airbnb analytics for Lucca, Tuscany, Italy to uncover income potential. This 2025 STR market report for Lucca, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,649 active listings.
Whether you're considering an Airbnb investment in Lucca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lucca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lucca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lucca (2025)
Understanding the monthly revenue variations for Airbnb listings in Lucca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lucca is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lucca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,765+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $802, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lucca
Lucca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lucca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lucca:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lucca
Average Daily Rate (ADR) Airbnb Trends in Lucca (2025)
Effective short term rental pricing strategy in Lucca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lucca typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Lucca
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Airbnb Seasonality Analysis & Trends in Lucca (2025)
Peak Season (July, August, May)
- Revenue averages $3,667 per month
- Occupancy rates average 53.7%
- Daily rates average $213
Shoulder Season
- Revenue averages $2,413 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $202
Low Season (January, February, March)
- Revenue drops to average $1,103 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $181
Seasonality Insights for Lucca
- The Airbnb seasonality in Lucca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lucca's highest earning potential, with monthly revenues capable of climbing to $3,877, occupancy reaching a high of 55.7%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,053, occupancy could drop to 22.8%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lucca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lucca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lucca (2025)
Exploring the top neighborhoods for short-term rentals in Lucca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Lucca, known for its beautiful architecture, cobblestone streets, and rich history. It's a major attraction for tourists looking to explore ancient churches and charming piazzas. | Lucca's Walls, Piazza dell'Anfiteatro, Lucca Cathedral, Torre Guinigi, Palazzo Pfanner, San Frediano |
| San Marco | A quiet residential area close to the city center, ideal for families and longer stays. Offers a mix of local life and easy access to Lucca's attractions. | Villa Bottini, Local markets, Parks and gardens, Cafes and bakeries |
| Ex Campo Aviazione | An up-and-coming area that is attracting attention due to its proximity to the city and potential for development. Suitable for investors looking for value. | Parco Giochi, Cultural events, New restaurants and shops |
| Sant'Anna | A peaceful neighborhood known for its local charm. It's great for visitors who want to experience everyday life in Lucca while being near the center. | San Giovanni Church, Local boutiques, Piazza San Martino |
| Monte San Quirico | A hillside area offering stunning views of Lucca. Ideal for travelers seeking a scenic and tranquil retreat, with hiking trails and nature. | Hiking trails, Views of Lucca, Country-style restaurants |
| Borgo Giannotti | A vibrant district known for its markets and authentic Italian atmosphere. Popular with both locals and tourists looking to immerse themselves in Lucca's culture. | Mercato di Borgo Giannotti, Local eateries, Charming streets |
| Porta San Donato | A historic gateway area with beautiful architecture and proximity to historical sites. Great for those wanting to stay near important cultural attractions. | Gate of San Donato, Cultural festivals, Historical landmarks |
| Viale Regina Margherita | A scenic avenue lined with trees and an excellent choice for those wanting a relaxing environment close to the city's action. Family-friendly and picturesque. | Parks, Cafes, Cycling paths |
Understanding Airbnb License Requirements & STR Laws in Lucca (2025)
Yes, Lucca, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lucca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Lucca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luccabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Renaissance Winery Villa Among The Vineyards, 9 Be
Entire Place • 9 bedrooms
Villa Noa, Romantic 8 bedroom Luxury Farmhouse wit
Entire Place • 8 bedrooms
VILLA GIOMA - Rustic completely renovated
Entire Place • 6 bedrooms
Fully serviced villa with breathtaking views
Entire Place • 7 bedrooms
Villa Borbone in Pieve Santo Stefano, a Luxury Ren
Entire Place • 9 bedrooms
Charming & Luxury 10 Bedrooms Villa Medea Close to
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lucca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lucca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucca Apartments And Villas S. | 145 | $6,739,334 | 2557 | 4.42/5.0 |
| Antonella | 31 | $764,175 | 818 | 4.65/5.0 |
| Barbara | 33 | $537,872 | 702 | 4.00/5.0 |
| Valentina | 19 | $536,584 | 1553 | 4.50/5.0 |
| Lorenzo | 7 | $428,383 | 58 | 2.84/5.0 |
| Elisabeth | 10 | $395,960 | 298 | 4.75/5.0 |
| Affitti Brevi Italia | 15 | $350,336 | 260 | 3.99/5.0 |
| GoGuest | 21 | $339,537 | 373 | 3.84/5.0 |
| Cristina | 4 | $299,648 | 65 | 3.72/5.0 |
| Andrea | 14 | $292,578 | 292 | 3.36/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lucca.
Dive Deeper: Advanced Lucca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lucca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLucca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lucca
- The Lucca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 1,649 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lucca, Apartment/Condo properties are the most common (66.5%), reflecting the local real estate landscape.
- Houses represent a significant 26.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.7%) offer potential for unique stay experiences.
Lucca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lucca
- The dominant room capacity in Lucca is 1 bedroom listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Lucca, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lucca.
Lucca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lucca
- The most common guest capacity trend in Lucca vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lucca STR market, accounting for 46.4% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lucca.
- On average, properties in Lucca are equipped to host 4.2 guests.
Lucca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lucca
- The most common availability pattern in Lucca falls within the 271-366 days range, representing 42.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lucca (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lucca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
366 listings
23.7% of total
2 Nights
360 listings
23.3% of total
3 Nights
288 listings
18.7% of total
4-6 Nights
137 listings
8.9% of total
7-29 Nights
158 listings
10.2% of total
30+ Nights
233 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lucca is 1 Night, adopted by 23.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Lucca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.7% of Lucca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lucca.
Lucca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
177 listings
12.5% of total
Super Strict 60 Days
21 listings
1.5% of total
Flexible
350 listings
24.7% of total
Moderate
564 listings
39.7% of total
Strict
307 listings
21.6% of total
Cancellation Policy Insights for Lucca
- The prevailing Airbnb cancellation policy trend in Lucca is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (21.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Lucca.
- Regularly review your cancellation policy against competitors and market demand shifts in Lucca.
Lucca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lucca
- The overall average booking lead time for vacation rentals in Lucca is 80 days.
- Guests book furthest in advance for stays during October (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (106 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Lucca.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Lucca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lucca (2025)
Amenity Prevalence
Amenity Insights for Lucca
- Essential amenities in Lucca that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lucca: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lucca to stay competitive.
Lucca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lucca
- The typical guest profile for Airbnb in Lucca consists of predominantly international visitors (84%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 16.3% of guests.
- Key international markets include United States (19.1%) and United Kingdom (17%).
- Top languages spoken are English (44.1%) followed by Italian (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lucca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |