Turin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Turin in 2025? Explore comprehensive Airbnb analytics for Turin, Piedmont, Italy to uncover income potential. This 2025 STR market report for Turin, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 4,320 active listings.
Whether you're considering an Airbnb investment in Turin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Turin Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Turin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Turin (2025)
Understanding the monthly revenue variations for Airbnb listings in Turin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turin is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,072+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,078 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,319 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $695, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turin
Turin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Turin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turin:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turin
Average Daily Rate (ADR) Airbnb Trends in Turin (2025)
Effective short term rental pricing strategy in Turin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turin typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Turin
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Airbnb Seasonality Analysis & Trends in Turin (2025)
Peak Season (May, April, November)
- Revenue averages $1,989 per month
- Occupancy rates average 50.6%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,599 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $108
Low Season (January, February, March)
- Revenue drops to average $1,266 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $111
Seasonality Insights for Turin
- The Airbnb seasonality in Turin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Turin's highest earning potential, with monthly revenues capable of climbing to $2,079, occupancy reaching a high of 54.9%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,188, occupancy could drop to 38.7%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Turin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Turin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Turin (2025)
Exploring the top neighborhoods for short-term rentals in Turin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Turin, known for its beautiful architecture, rich history, and vibrant atmosphere. It's a cultural hub that attracts tourists year-round. | Mole Antonelliana, Egyptian Museum, Piazza Castello, Royal Palace of Turin, Piazza San Carlo |
| San Salvario | A trendy district popular with young people and tourists, known for its lively nightlife and diverse dining options. It's close to major attractions and offers a vibrant local culture. | Parco del Valentino, Via Poma, Market of Porta Palazzo, Cultural events and festivals, Local bars and restaurants |
| Vanchiglietta | An up-and-coming neighborhood along the Po River, offering picturesque views and a more local vibe. Ideal for those looking to experience a quieter side of Turin. | Lungo Po, Isola Pedonale, Local artisanal shops, Nearby parks, Riverside cafes |
| Lingotto | A modern area known for its large conference center and business facilities. It's great for business travelers and people attending events at the Lingotto Fiere. | Lingotto Fiere, Pinacoteca Giovanni e Marella Agnelli, Eataly Torino, Shopping at 8 Gallery, Famous test track |
| Quadrilatero Romano | The vibrant Roman Quarter known for its lively streets, restaurants, and bars. It's a historical area that attracts a mix of locals and tourists. | Piazza della Repubblica, Historic taverns, Design shops, Street art, Cafes with outdoor seating |
| Parella | A residential area with a strong local community feel, offering green spaces and family-friendly amenities. It's perfect for long-term stays or families visiting. | Parco della Pellerina, Via Cibrario, Local markets and fairs, Playgrounds and parks, Quiet residential streets |
| Borgo Po | Known for its beautiful hillside views of the city and the surrounding nature. It's ideal for tourists looking for tranquility and scenic landscapes. | Superga Basilica, Nature trails, Birdwatching spots, Local vineyards, Traditional restaurants |
| Murazzi del Po | A popular area along the riverbanks, particularly lively during the summer. Great for those wanting to enjoy nightlife and riverside activities. | Riverside bars and clubs, Canoeing on the Po, Festivals and events, Scenic walks along the river, Outdoor markets |
Understanding Airbnb License Requirements & STR Laws in Turin (2025)
Yes, Turin, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Turin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Turin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Free Garage] in Piazza San Carlo just 50 meters away!](https://a0.muscache.com/im/pictures/miso/Hosting-939873460769422184/original/102d5d2c-42f7-4c67-a294-6f4d0842b2f9.jpeg?im_w=480&im_format=avif)
[Free Garage] in Piazza San Carlo just 50 meters away!
Entire Place • 2 bedrooms
MUSEO EGIZI0 400 meters away, Cute Two-room apartment
Entire Place • 1 bedroom
KISS Corner - A corner of the kiss
Entire Place • 1 bedroom
Villa Cappuccino
Entire Place • 5 bedrooms
![Crocetta's House [Porta Nuova]](https://a0.muscache.com/im/pictures/hosting/Hosting-1077545219456063765/original/7bfa5724-8b17-4e9f-8e47-0e0a1674350c.jpeg?im_w=480&im_format=avif)
Crocetta's House [Porta Nuova]
Entire Place • 2 bedrooms
Style and Comfort Turin: +200 Five-Star Reviews
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Turin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Turin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Piemonte | 157 | $2,127,483 | 1622 | 3.50/5.0 |
| Welcome To Turin | 106 | $1,717,522 | 2245 | 4.18/5.0 |
| Francesco | 28 | $927,419 | 1516 | 4.83/5.0 |
| Giada | 51 | $695,691 | 1314 | 2.18/5.0 |
| Maison Metropole | 36 | $529,830 | 589 | 3.58/5.0 |
| Alexa | 5 | $406,977 | 829 | 4.85/5.0 |
| Fabio | 20 | $383,190 | 301 | 4.02/5.0 |
| Host #495660137 | 12 | $383,110 | 1 | 0.00/5.0 |
| Luca | 15 | $359,987 | 406 | 4.46/5.0 |
| Cristina E Patrizia | 16 | $336,632 | 855 | 4.34/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turin.
Dive Deeper: Advanced Turin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTurin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turin
- The Turin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 4,320 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turin, Apartment/Condo properties are the most common (93.9%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 6.1%) offer potential for unique stay experiences.
Turin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turin
- The dominant room capacity in Turin is 1 bedroom listings, making up 66.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.3% of the active Airbnb listings in Turin, indicating a high concentration in these sizes.
- With over half the market (66.3%) consisting of studios or 1-bedroom units, Turin is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Turin.
Turin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turin
- The most common guest capacity trend in Turin vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Turin STR market, accounting for 60.5% of listings.
- 10.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Turin.
- On average, properties in Turin are equipped to host 3.2 guests.
Turin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turin
- The most common availability pattern in Turin falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Turin (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Turin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1289 listings
33.1% of total
2 Nights
1319 listings
33.9% of total
3 Nights
229 listings
5.9% of total
4-6 Nights
123 listings
3.2% of total
7-29 Nights
336 listings
8.6% of total
30+ Nights
595 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Turin is 2 Nights, adopted by 33.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Turin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Turin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.9% of Turin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turin.
Turin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.1% of total
Super Strict 60 Days
1 listings
0% of total
Flexible
1487 listings
42% of total
Moderate
1681 listings
47.5% of total
Strict
368 listings
10.4% of total
Cancellation Policy Insights for Turin
- The prevailing Airbnb cancellation policy trend in Turin is Moderate, used by 47.5% of listings.
- The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Turin may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.5% market standard in Turin.
- Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Turin.
Turin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Turin
- The overall average booking lead time for vacation rentals in Turin is 40 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Turin.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Turin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Turin (2025)
Amenity Prevalence
Amenity Insights for Turin
- Essential amenities in Turin that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turin: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turin to stay competitive.
Turin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Turin
- The typical guest profile for Airbnb in Turin consists of predominantly international visitors (65%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 34.7% of guests.
- Key international markets include Italy (34.7%) and France (18%).
- Top languages spoken are English (36.4%) followed by Italian (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Turin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |