Positano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Positano in 2025? Explore comprehensive Airbnb analytics for Positano, Campania, Italy to uncover income potential. This 2025 STR market report for Positano, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 683 active listings.
Whether you're considering an Airbnb investment in Positano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Positano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Positano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Positano (2025)
Understanding the monthly revenue variations for Airbnb listings in Positano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Positano is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Positano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $17,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,397 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,814 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,671, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Positano
Positano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Positano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Positano:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Positano
Average Daily Rate (ADR) Airbnb Trends in Positano (2025)
Effective short term rental pricing strategy in Positano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Positano typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $775 or more.
- Typical properties (Median) charge around $474 per night.
- Entry-level properties (Bottom 25%) earn around $299 per night.
Average Daily Rate (ADR) Trend by Month in Positano
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Airbnb Seasonality Analysis & Trends in Positano (2025)
Peak Season (June, July, September)
- Revenue averages $13,997 per month
- Occupancy rates average 65.3%
- Daily rates average $805
Shoulder Season
- Revenue averages $8,719 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $693
Low Season (January, March, December)
- Revenue drops to average $3,969 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $559
Seasonality Insights for Positano
- The Airbnb seasonality in Positano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Positano's highest earning potential, with monthly revenues capable of climbing to $14,338, occupancy reaching a high of 70.2%, and ADRs peaking at $813.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,851, occupancy could drop to 27.4%, and ADRs may adjust down to $551.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Positano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Positano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Positano (2025)
Exploring the top neighborhoods for short-term rentals in Positano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spiaggia Grande | The main beach in Positano, known for its stunning views, beach clubs, and proximity to restaurants. Excellent for travelers wanting immediate beach access and vibrant social life. | Spiaggia Grande Beach, Chiesa di Santa Maria Assunta, Fiordo di Furore, Path of the Gods hike, Local beach clubs |
| Fornillo Beach | A quieter, more laid-back beach area compared to Spiaggia Grande, ideal for those seeking a relaxing atmosphere but still close to the village's attractions. | Fornillo Beach, Fornillo area restaurants, Views of Positano, Sunbathing and swimming, Beachside cafes |
| Montepertuso | Located higher up the hills, this area offers breathtaking panoramic views of the coast and is perfect for hiking enthusiasts and those looking for tranquility. | Hiking trails, Church of Santa Maria al Castello, Panoramic viewpoints, Cafes with views, Local markets |
| Nocelle | A small village above Positano, Nocelle is renowned for its scenic beauty and access to the famous Path of the Gods, making it popular with outdoor adventurers. | Path of the Gods, Stunning viewpoints, Quiet village atmosphere, Local trattorias, Hiking opportunities |
| Limo | A less touristy area offering a more authentic Italian experience, attracting those looking for peace, and beautiful views of both the coast and mountains. | Local vineyards, Picturesque scenery, Traditional Italian culture, Quiet walks, Food tasting experiences |
| Viale Pasitea | The main road that connects different parts of Positano, lined with shops and restaurants. Perfect for tourists wanting easy access to amenities and services. | Shopping boutiques, Restaurants, Direct bus services, Local market, Restaurants with views |
| Path of the Gods | Not a specific locality, but a popular hiking route that offers breathtaking views of the Amalfi Coast. Attracts adventurous tourists and nature lovers. | Breathtaking views, Hiking experience, Connecting trails, Access to nearby villages, Natural landscapes |
| Positano Town Center | The heart of Positano filled with shops, restaurants, and local attractions, ideal for tourists looking to experience the local culture and vibrant atmosphere. | Shopping streets, Dining options, Cafes and gelato shops, Nightlife, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Positano (2025)
Yes, Positano, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Positano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Positano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Positanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa dei Fisici Positano
Entire Place • 8 bedrooms
Villa Tre archi 4 bedrooms/bathrooms, great view
Entire Place • 4 bedrooms
Torre Silja on the Seas of Positano
Entire Place • 3 bedrooms
Villa Field
Entire Place • 3 bedrooms
Villa Levante
Entire Place • 4 bedrooms
Villa Ponente
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Positano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Positano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Estate | 22 | $3,089,837 | 600 | 4.74/5.0 |
| Pierluigi | 3 | $1,373,497 | 342 | 4.92/5.0 |
| Roberta GivemeCoast | 15 | $1,165,245 | 698 | 4.94/5.0 |
| Amore Rentals | 12 | $1,133,335 | 132 | 3.22/5.0 |
| Francesco | 8 | $1,029,726 | 579 | 4.87/5.0 |
| Barbara | 6 | $936,146 | 622 | 4.91/5.0 |
| Daniela Elena | 8 | $836,221 | 130 | 4.56/5.0 |
| SorrentoHolidays | 16 | $799,772 | 445 | 4.34/5.0 |
| Itacore Villas | 3 | $678,866 | 178 | 4.98/5.0 |
| David | 2 | $665,473 | 239 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Positano.
Dive Deeper: Advanced Positano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Positano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPositano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Positano
- The Positano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 683 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Positano, House properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 46% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.2%) offer potential for unique stay experiences.
Positano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Positano
- The dominant room capacity in Positano is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Positano, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Positano.
Positano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Positano
- The most common guest capacity trend in Positano vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Positano STR market, accounting for 49.0% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Positano.
- On average, properties in Positano are equipped to host 3.9 guests.
Positano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Positano
- The most common availability pattern in Positano falls within the 181-270 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Positano (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Positano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
12.9% of total
2 Nights
153 listings
23.6% of total
3 Nights
195 listings
30% of total
4-6 Nights
74 listings
11.4% of total
7-29 Nights
22 listings
3.4% of total
30+ Nights
121 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Positano is 3 Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Positano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30% of Positano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Positano.
Positano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
49 listings
7.7% of total
Super Strict 95 Days
1 listings
0.2% of total
Super Strict 60 Days
55 listings
8.7% of total
Flexible
31 listings
4.9% of total
Moderate
223 listings
35.2% of total
Strict
274 listings
43.3% of total
Cancellation Policy Insights for Positano
- The prevailing Airbnb cancellation policy trend in Positano is Strict, used by 43.3% of listings.
- There's a relatively balanced mix between guest-friendly (40.1%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.3% market standard in Positano.
- With 43.3% using Strict terms, this is a viable option in Positano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Positano.
Positano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Positano
- The overall average booking lead time for vacation rentals in Positano is 81 days.
- Guests book furthest in advance for stays during June (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Spring (76 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Positano.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Positano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Positano (2025)
Amenity Prevalence
Amenity Insights for Positano
- Essential amenities in Positano that guests expect include: Wifi, TV, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Positano: Wifi, TV, Air conditioning, Essentials.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Essentials.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Positano to stay competitive.
Positano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Positano
- The typical guest profile for Airbnb in Positano consists of predominantly international visitors (100%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.5% of guests.
- Key international markets include United States (66.9%) and Canada (8.9%).
- Top languages spoken are English (65.4%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Positano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |
| Sant'Agnello | 282 | $2,509 | $306.70 | 47% |