Milan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Milan in 2025? Explore comprehensive Airbnb analytics for Milan, Lombardy, Italy to uncover income potential. This 2025 STR market report for Milan, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 15,885 active listings.
Whether you're considering an Airbnb investment in Milan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Milan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Milan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Milan (2025)
Understanding the monthly revenue variations for Airbnb listings in Milan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Milan is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Milan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,118, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Milan
Milan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Milan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Milan:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Milan
Average Daily Rate (ADR) Airbnb Trends in Milan (2025)
Effective short term rental pricing strategy in Milan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Milan typically peaks in April and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Milan
Get Live Milan Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Milan (2025)
Peak Season (May, April, June)
- Revenue averages $3,409 per month
- Occupancy rates average 49.1%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,558 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $170
Low Season (January, March, August)
- Revenue drops to average $1,979 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $164
Seasonality Insights for Milan
- The Airbnb seasonality in Milan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Milan's highest earning potential, with monthly revenues capable of climbing to $3,510, occupancy reaching a high of 59.5%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,874, occupancy could drop to 37.5%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Milan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Milan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Milan (2025)
Exploring the top neighborhoods for short-term rentals in Milan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Navigli | Famous for its picturesque canals and vibrant nightlife. A hotspot for tourists looking for unique bars, restaurants, and art galleries, making it an ideal place for Airbnb listings. | Navigli Canals, Milan's Design Week, Local Art Galleries, Trendy Restaurants, Charming Cafés |
| Brera | A historic and artistic district, known for its beautiful streets and the Pinacoteca di Brera art gallery. Appeals to art lovers and tourists interested in Milan's cultural heritage. | Pinacoteca di Brera, Sforza Castle, Brera Botanical Garden, Artisan shops, Stylish boutiques |
| Centro Storico | Milan's historic city center, home to iconic landmarks like the Duomo and Galleria Vittorio Emanuele II. Perfect for tourists wanting to be in the heart of the city. | Duomo di Milano, Galleria Vittorio Emanuele II, Teatro alla Scala, Piazza della Repubblica, Castello Sforzesco |
| Porta Romana | A trendy neighborhood that combines historical charm with modern amenities, popular with locals and visitors alike. Known for its wellness centers and vibrant dining scene. | Casa Museo Boschi Di Stefano, Terme Milano, Porta Romana Gate, Local restaurants, Cafés |
| Isola | An up-and-coming district known for its modern architecture and hipster vibe. Attracts younger tourists looking for trendy places to stay. | Bosco Verticale, Piazza Gae Aulenti, Milano Centrale, Isola District bars and cafes, Street art |
| Città Studi | A lively student district with a vibrant atmosphere and plenty of affordable dining options. Ideal for budget travelers and those looking for a more local experience. | Politecnico di Milano, University of Milan, Local eateries, Parks and gardens, Student cafés |
| Sempione | A chic area surrounding Sempione Park with beautiful green spaces and a relaxed vibe. Great for families and those seeking leisure activities near the city center. | Sempione Park, Arco della Pace, Triennale di Milano, Cafés in the park, Events and outdoor activities |
| Fiera Milano | Host of international exhibitions and trade fairs, making it an attractive area for business travelers. Close to major convention centers and offers various accommodation options. | Fiera Milano Exhibition Center, Milan Convention Center, Nearby hotels and restaurants, Public transport access, Business amenities |
Understanding Airbnb License Requirements & STR Laws in Milan (2025)
Yes, Milan, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Milan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Milan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Milanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 4 bedrooms 3 bathrooms
Entire Place • 4 bedrooms
Luxury Apartment in the Heart of Milan
Entire Place • 4 bedrooms
Luxury apartment 1 minute from Duomo Cathedral
Entire Place • 3 bedrooms
Beautiful 3 bedrooms 2 bathrooms in Duomo
Entire Place • 3 bedrooms
Luxury Suite in Bosco Verticale Milano Isola
Entire Place • 3 bedrooms
4 Bedroom Apartment with Terrace - Duomo view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Milan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Milan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easylife House | 273 | $7,404,823 | 8062 | 4.28/5.0 |
| Sweett | 95 | $6,505,802 | 4198 | 4.34/5.0 |
| Giuliano | 17 | $4,975,016 | 1593 | 4.92/5.0 |
| Cleanbnb House | 236 | $4,769,818 | 5299 | 3.79/5.0 |
| Italianway | 368 | $4,408,741 | 3632 | 3.14/5.0 |
| Laura | 37 | $3,577,183 | 1167 | 3.97/5.0 |
| Guia | 79 | $3,213,498 | 1387 | 3.30/5.0 |
| B-Home | 81 | $3,176,912 | 15025 | 4.74/5.0 |
| Cortivo House | 61 | $2,993,346 | 2171 | 4.31/5.0 |
| MilanRentals | 46 | $2,205,875 | 14497 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Milan.
Dive Deeper: Advanced Milan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Milan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMilan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Milan
- The Milan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 15,885 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Milan, Apartment/Condo properties are the most common (95%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 5.1%) offer potential for unique stay experiences.
Milan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Milan
- The dominant room capacity in Milan is 1 bedroom listings, making up 67.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.5% of the active Airbnb listings in Milan, indicating a high concentration in these sizes.
- With over half the market (67.3%) consisting of studios or 1-bedroom units, Milan is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Milan.
Milan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Milan
- The most common guest capacity trend in Milan vacation rentals is listings accommodating 4 guests (33.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Milan STR market, accounting for 66.1% of listings.
- On average, properties in Milan are equipped to host 3.1 guests.
Milan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Milan
- The most common availability pattern in Milan falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Milan (28%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Milan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4533 listings
32.1% of total
2 Nights
4312 listings
30.5% of total
3 Nights
900 listings
6.4% of total
4-6 Nights
482 listings
3.4% of total
7-29 Nights
1270 listings
9% of total
30+ Nights
2643 listings
18.7% of total
Key Insights
- The most prevalent minimum stay requirement in Milan is 1 Night, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Milan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.7%) caters to monthly stays (30+ nights) in Milan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.1% of Milan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Milan.
Milan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
117 listings
0.9% of total
Super Strict 60 Days
20 listings
0.2% of total
Flexible
4681 listings
37% of total
Moderate
6359 listings
50.3% of total
Strict
1458 listings
11.5% of total
Cancellation Policy Insights for Milan
- The prevailing Airbnb cancellation policy trend in Milan is Moderate, used by 50.3% of listings.
- The market strongly favors guest-friendly terms, with 87.3% of listings offering Flexible or Moderate policies. This suggests guests in Milan may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.3% market standard in Milan.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Milan.
Milan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Milan
- The overall average booking lead time for vacation rentals in Milan is 39 days.
- Guests book furthest in advance for stays during April (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Milan.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Milan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Milan (2025)
Amenity Prevalence
Amenity Insights for Milan
- Essential amenities in Milan that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Milan: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Milan to stay competitive.
Milan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Milan
- The typical guest profile for Airbnb in Milan consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 11.8% of guests.
- Key international markets include United States (16.5%) and Italy (11.8%).
- Top languages spoken are English (42.5%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Milan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |