Livorno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Livorno in 2025? Explore comprehensive Airbnb analytics for Livorno, Tuscany, Italy to uncover income potential. This 2025 STR market report for Livorno, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 609 active listings.
Whether you're considering an Airbnb investment in Livorno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Livorno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Livorno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Livorno (2025)
Understanding the monthly revenue variations for Airbnb listings in Livorno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Livorno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Livorno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,078 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,303 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Livorno
Livorno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Livorno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Livorno:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Livorno
Average Daily Rate (ADR) Airbnb Trends in Livorno (2025)
Effective short term rental pricing strategy in Livorno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Livorno typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Livorno
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Airbnb Seasonality Analysis & Trends in Livorno (2025)
Peak Season (August, July, June)
- Revenue averages $2,352 per month
- Occupancy rates average 58.0%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,444 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $788 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $97
Seasonality Insights for Livorno
- The Airbnb seasonality in Livorno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Livorno's highest earning potential, with monthly revenues capable of climbing to $2,547, occupancy reaching a high of 67.2%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $739, occupancy could drop to 28.6%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Livorno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Livorno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Livorno (2025)
Exploring the top neighborhoods for short-term rentals in Livorno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Livorno City Center | The vibrant heart of Livorno, filled with historical sites, shopping, and dining options. A prime choice for tourists wanting to explore the city's rich culture and seaside attractions. | Piazza della Repubblica, Livorno's Venetian-style canals, Terrazza Mascagni, Acquario di Livorno, Fortezzas Nuova e Vecchia |
| Calafuria | A scenic coastal area known for its stunning cliffs and crystal-clear waters. Perfect for beach lovers and those seeking a peaceful retreat by the sea. | Calafuria Beach, Scogli di Calafuria, Il Romito, Sunset views, Diving spots |
| Antignano | A charming hillside neighborhood offering panoramic views of the coast and the city. Attracts visitors looking for tranquility and picturesque landscapes. | Antignano Beach, Natural parks, Local vineyards, Hiking trails, Historical pathways |
| Scoglietto | A scenic beach area with a relaxed vibe, popular for sunbathing and water sports. Ideal for families and young travelers who enjoy summer activities. | Scoglietto Beach, Water sports facilities, Beachfront restaurants, Nearby gelaterias, Walking paths along the coast |
| Li Pali | An emerging neighborhood close to the seafront, known for its friendly atmosphere and local eateries. A great spot for experiencing authentic Livornese culture. | Local trattorias, Beach clubs, Market stalls, Cultural festivals, Seaside promenades |
| Quartieri Uniti | A historic district characterized by traditional Livornese architecture and local life. Offers a more authentic Italian experience away from the tourist spots. | Church of Santa Caterina, Local artisan shops, Historic markets, Street performances, Good transportation links |
| Marina di Pisa | Just a short distance from Livorno, known for its beautiful marina and beach access. Great for tourists looking to enjoy the seaside atmosphere privately. | Marina di Pisa Beach, Pisa's famous Leaning Tower nearby, Seaside restaurants, Boat rentals, Fishing spots |
| Castiglioncello | A beautiful coastal town located a bit farther but popular among tourists for its stunning beaches and cultural attractions. Great for providing a varied vacation experience. | Castiglioncello Beach, Historical Villas, Coastal trails, Art galleries, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Livorno (2025)
Yes, Livorno, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Livorno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in Livorno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Livornobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa between Verde and sea
Entire Place • 6 bedrooms
Japandi, apartment near Port Mediceo
Entire Place • 1 bedroom
Suite at Boccale Castle | Terrace with sea view
Entire Place • 2 bedrooms
The Moon in the woods. Rooftop terrace & seasonal pool
Entire Place • 4 bedrooms
![[Private Parking] Design Loft in the heart of downtown](https://a0.muscache.com/im/pictures/miso/Hosting-912013840306561875/original/9d1bda59-af41-4520-9f0a-d4d9aeabbf68.jpeg?im_w=480&im_format=avif)
[Private Parking] Design Loft in the heart of downtown
Entire Place • 1 bedroom
Villa Bianca just steps from the sea with garden
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Livorno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Livorno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Italy | 33 | $623,394 | 388 | 4.24/5.0 |
| Christian | 6 | $142,301 | 189 | 4.65/5.0 |
| Pleiades Home | 8 | $115,494 | 68 | 4.04/5.0 |
| Gabriele | 3 | $87,650 | 425 | 4.79/5.0 |
| Agave | 5 | $87,357 | 165 | 4.87/5.0 |
| David | 4 | $84,597 | 23 | 3.54/5.0 |
| Elia | 2 | $83,999 | 234 | 4.96/5.0 |
| Salvatore | 3 | $75,593 | 187 | 4.51/5.0 |
| Annalisa | 7 | $68,517 | 44 | 4.11/5.0 |
| Serenella | 4 | $68,338 | 195 | 4.34/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Livorno.
Dive Deeper: Advanced Livorno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Livorno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLivorno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Livorno
- The Livorno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 609 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Livorno, Apartment/Condo properties are the most common (79.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.
Livorno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Livorno
- The dominant room capacity in Livorno is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Livorno, indicating a high concentration in these sizes.
- With over half the market (50.9%) consisting of studios or 1-bedroom units, Livorno is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Livorno.
Livorno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Livorno
- The most common guest capacity trend in Livorno vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Livorno STR market, accounting for 55.1% of listings.
- 13.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Livorno.
- On average, properties in Livorno are equipped to host 3.5 guests.
Livorno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Livorno
- The most common availability pattern in Livorno falls within the 271-366 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Livorno (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Livorno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
215 listings
39.2% of total
2 Nights
148 listings
27% of total
3 Nights
54 listings
9.9% of total
4-6 Nights
36 listings
6.6% of total
7-29 Nights
52 listings
9.5% of total
30+ Nights
43 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Livorno is 1 Night, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.2%) of the Livorno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.2% of Livorno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Livorno.
Livorno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
2.6% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
185 listings
37.2% of total
Moderate
225 listings
45.3% of total
Strict
73 listings
14.7% of total
Cancellation Policy Insights for Livorno
- The prevailing Airbnb cancellation policy trend in Livorno is Moderate, used by 45.3% of listings.
- The market strongly favors guest-friendly terms, with 82.5% of listings offering Flexible or Moderate policies. This suggests guests in Livorno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.3% market standard in Livorno.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Livorno.
Livorno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Livorno
- The overall average booking lead time for vacation rentals in Livorno is 37 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Livorno.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Livorno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Livorno (2025)
Amenity Prevalence
Amenity Insights for Livorno
- Popular amenities like Heating, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Livorno to stay competitive.
Livorno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Livorno
- The typical guest profile for Airbnb in Livorno consists of predominantly international visitors (69%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 30.8% of guests.
- Key international markets include Italy (30.8%) and Germany (16.8%).
- Top languages spoken are English (37.1%) followed by Italian (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Livorno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |