Parma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy
Is Airbnb profitable in Parma in 2025? Explore comprehensive Airbnb analytics for Parma, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Parma, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 664 active listings.
Whether you're considering an Airbnb investment in Parma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parma Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parma (2025)
Understanding the monthly revenue variations for Airbnb listings in Parma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parma is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,869 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,194 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $623, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parma
Parma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parma:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parma
Average Daily Rate (ADR) Airbnb Trends in Parma (2025)
Effective short term rental pricing strategy in Parma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parma typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Parma
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Airbnb Seasonality Analysis & Trends in Parma (2025)
Peak Season (May, April, June)
- Revenue averages $1,862 per month
- Occupancy rates average 46.8%
- Daily rates average $98
Shoulder Season
- Revenue averages $1,386 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $100
Low Season (January, February, November)
- Revenue drops to average $1,001 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $100
Seasonality Insights for Parma
- The Airbnb seasonality in Parma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parma's highest earning potential, with monthly revenues capable of climbing to $1,995, occupancy reaching a high of 53.9%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $887, occupancy could drop to 32.6%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parma (2025)
Exploring the top neighborhoods for short-term rentals in Parma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Parma, known for its rich history, stunning architecture, and vibrant atmosphere. It's the perfect area for tourists wanting to explore the city's cultural heritage and enjoy local cuisine. | Palazzo della Pilotta, Cattedrale di Parma, Teatro Regio di Parma, Galleria Nazionale, Baptistery of Parma, Piazza Garibaldi |
| Parco Ducale | A picturesque area surrounding the Ducal Park, ideal for families and those who love nature. It offers a relaxing environment close to the city center and is great for enjoying outdoor activities. | Ducal Park, Palazzo Ducale, The Boathouse, Parco Ducale playground, Botanical Garden, Parma's river banks |
| Oltretorrente | A charming neighborhood known for its narrow streets, local shops, and authentic dining spots. It maintains a more traditional vibe, attracting travelers looking for a local experience away from tourist crowds. | Ponte di mezzo, Basilica di Santa Maria della Steccata, Restaurants and trattorias, Local artisanal shops, Via Farini, Scenic riverside walks |
| San Leonardo | A growing area with a mix of residential and commercial spaces. It appeals to young professionals and families, providing access to modern amenities and easy transport links to the city center. | Shopping centers, Parks and green spaces, Local markets, Cafes and bars, Public transportation access, Cultural events |
| Monticelli Terme | Located just outside of Parma, this area is known for its thermal baths and wellness resorts. It's popular among tourists looking for relaxation and health-focused stays. | Thermal baths, Spa resorts, Nature trails, Health retreats, Quiet countryside, Local delicacies |
| Piazzale della Vittoria | A central square connecting various parts of the city, it's a hub for transportation and activities. This area is convenient for visitors and provides easy access to key attractions. | Fountain of Piazza della Vittoria, Nearby cafes and shops, Cultural events, City park access, Historical significance, Public transport links |
| Campus Universitario | Home to the University of Parma, this area is bustling with students and academic professionals, making it suitable for short-term rentals catering to school-related visitors and events. | University of Parma, Student cafes, Educational facilities, Libraries and study areas, Cultural activities, Sports events |
| Farnese | An upscale residential neighborhood known for its tranquility and elegant villas, appealing to luxury travelers looking for a peaceful stay while remaining close to city attractions. | Elegant villas, Quiet streets, Local upscale dining, Art exhibitions, Parks and gardens, Cultural sites nearby |
Understanding Airbnb License Requirements & STR Laws in Parma (2025)
Yes, Parma, Emilia-Romagna, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Parma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Il Giardino Ducale: The Sky In The Room
Entire Place • 2 bedrooms
Modern Loft in the heart of Parma - 2 BathR 3 BedR
Entire Place • 3 bedrooms
350m Station and Center - Wifi - Parking - Smart TV
Entire Place • 1 bedroom
Experience An Emotion
Entire Place • 2 bedrooms
Love nest
Entire Place • 1 bedroom
Country house, 5 min from downtown
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Emilia Romagna & Ma | 32 | $574,061 | 487 | 4.15/5.0 |
| Rafaela | 47 | $365,276 | 564 | 2.88/5.0 |
| Michilab Srl | 14 | $200,503 | 118 | 3.38/5.0 |
| Marianna | 2 | $161,107 | 125 | 5.00/5.0 |
| Rocco | 15 | $127,586 | 363 | 4.56/5.0 |
| Nova Lofts | 4 | $122,437 | 135 | 4.75/5.0 |
| Bianca | 7 | $118,341 | 454 | 3.33/5.0 |
| Nicolle | 10 | $114,440 | 555 | 4.33/5.0 |
| Alessandro | 7 | $111,073 | 126 | 4.74/5.0 |
| Marianna | 5 | $106,104 | 66 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parma.
Dive Deeper: Advanced Parma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parma
- The Parma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 664 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parma, Apartment/Condo properties are the most common (88%), reflecting the local real estate landscape.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others (combined 4.7%) offer potential for unique stay experiences.
Parma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parma
- The dominant room capacity in Parma is 1 bedroom listings, making up 65.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.3% of the active Airbnb listings in Parma, indicating a high concentration in these sizes.
- With over half the market (65.7%) consisting of studios or 1-bedroom units, Parma is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Parma.
Parma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parma
- The most common guest capacity trend in Parma vacation rentals is listings accommodating 2 guests (33.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Parma STR market, accounting for 61.7% of listings.
- On average, properties in Parma are equipped to host 3.0 guests.
Parma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parma
- The most common availability pattern in Parma falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parma (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
299 listings
48.4% of total
2 Nights
203 listings
32.8% of total
3 Nights
31 listings
5% of total
4-6 Nights
13 listings
2.1% of total
7-29 Nights
39 listings
6.3% of total
30+ Nights
33 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Parma is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.2%) of the Parma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of Parma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parma.
Parma Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
271 listings
49.5% of total
Moderate
235 listings
42.9% of total
Strict
41 listings
7.5% of total
Cancellation Policy Insights for Parma
- The prevailing Airbnb cancellation policy trend in Parma is Flexible, used by 49.5% of listings.
- The market strongly favors guest-friendly terms, with 92.4% of listings offering Flexible or Moderate policies. This suggests guests in Parma may expect booking flexibility.
- Strict cancellation policies are quite rare (7.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.5% market standard in Parma.
- Using a Strict policy might deter some guests, as only 7.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Parma.
Parma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parma
- The overall average booking lead time for vacation rentals in Parma is 41 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Parma.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Parma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parma (2025)
Amenity Prevalence
Amenity Insights for Parma
- Essential amenities in Parma that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parma: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parma to stay competitive.
Parma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parma
- The typical guest profile for Airbnb in Parma consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 32.9% of guests.
- Key international markets include Italy (32.9%) and United States (13.4%).
- Top languages spoken are English (38.3%) followed by Italian (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |