Cortona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Cortona in 2025? Explore comprehensive Airbnb analytics for Cortona, Tuscany, Italy to uncover income potential. This 2025 STR market report for Cortona, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 616 active listings.
Whether you're considering an Airbnb investment in Cortona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cortona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cortona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cortona (2025)
Understanding the monthly revenue variations for Airbnb listings in Cortona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cortona is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cortona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,382+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,346 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,663 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $753, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cortona
Cortona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cortona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cortona:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cortona
Average Daily Rate (ADR) Airbnb Trends in Cortona (2025)
Effective short term rental pricing strategy in Cortona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cortona typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $626+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Cortona
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Airbnb Seasonality Analysis & Trends in Cortona (2025)
Peak Season (August, July, June)
- Revenue averages $4,219 per month
- Occupancy rates average 44.2%
- Daily rates average $320
Shoulder Season
- Revenue averages $2,660 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $300
Low Season (January, February, March)
- Revenue drops to average $1,440 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $286
Seasonality Insights for Cortona
- The Airbnb seasonality in Cortona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cortona's highest earning potential, with monthly revenues capable of climbing to $4,621, occupancy reaching a high of 50.5%, and ADRs peaking at $323.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,215, occupancy could drop to 19.6%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cortona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cortona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cortona (2025)
Exploring the top neighborhoods for short-term rentals in Cortona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cortona Historic Center | The charming medieval town center of Cortona, filled with narrow streets, historical buildings, and breathtaking views of the Tuscan countryside. A prime location for tourists wanting to experience authentic Italian culture and history. | Piazza della Repubblica, Diocesan Museum, Cortona's Etruscan Academy, Santa Maria Nuova, Cortona's Fortress |
| Bramasole | Famous from the book 'Under the Tuscan Sun', Bramasole offers proximity to both the town and stunning countryside views. Ideal for guests seeking tranquility while being close to Cortona's amenities. | Bramasole house, Tuscan countryside, Local vineyards, Walking trails, Nearby olive groves |
| Cortona's Wine Country | Famed for its vineyards and wine production, this area attracts wine enthusiasts. The picturesque landscape and local wineries make it a great investment for Airbnb hosts targeting wine tourists. | Local wineries, Wine tasting tours, Vineyard walks, Grape harvest festivals, Stunning rural views |
| Lake Trasimeno | Just a short drive from Cortona, this picturesque lake is perfect for water activities and relaxation. It’s a great area for families and tourists looking for outdoor adventures. | Lake Trasimeno beach, Isola Maggiore, Fishing and sailing, Tramonti di Cortona, Rural bike trails |
| Tuscany Countryside | Surrounding Cortona, the rolling hills of the Tuscan countryside are sought after for a peaceful retreat. Ideal for those wanting relaxation and scenic views, making it a popular choice for Airbnb stays. | Scenic vineyards, Charming farmhouse rentals, Local markets, Ciclovia dei Colli, Olive groves |
| Cortona Art and Culture District | For art lovers, this area offers numerous galleries, exhibits, and cultural events. A great hub for those interested in pursuing art and culture during their stay in Tuscany. | Museo dell'Accademia Etrusca, Cultural festivals, Art galleries, Workshops, Historic architecture |
| Cortona Culinary Experience | Known for its culinary delights, Cortona's culinary scene attracts foodies and those wanting to learn about Tuscan cuisine. It’s perfect for Airbnb hosts offering culinary experiences. | Cooking classes, Local markets, Fine dining restaurants, Olive oil tastings, Traditional trattorias |
| Cortona Festivals and Events | Cortona hosts several festivals and events throughout the year, attracting tourists. Offering Airbnb options during these events can be very lucrative for hosts. | Tuscan Sun Festival, Porcini Mushroom Festival, Cortona Antiquaria, Local traditional celebrations, Art fairs |
Understanding Airbnb License Requirements & STR Laws in Cortona (2025)
Yes, Cortona, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cortona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Cortona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cortonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nello's, Villa with private SPA and pool
Entire Place • 10 bedrooms
Villa Le Vigne, 8 pax, private pool, Top Comfort
Entire Place • 5 bedrooms
Villa Laura
Entire Place • 10 bedrooms
Stunning Tuscan Villa & Panoramic Infinity Pool
Entire Place • 5 bedrooms
Country house in Cortona with swimming pool
Entire Place • 10 bedrooms
Bel Tramonto, Old Town with Private Garden
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cortona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cortona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vittorio | 44 | $1,486,011 | 419 | 3.60/5.0 |
| Chiara | 9 | $503,249 | 304 | 4.32/5.0 |
| Denyse | 20 | $495,295 | 365 | 4.87/5.0 |
| Chris | 14 | $412,075 | 233 | 4.53/5.0 |
| Posarelli Villas | 18 | $411,609 | 151 | 3.97/5.0 |
| Angela | 32 | $376,646 | 201 | 2.37/5.0 |
| Gigi | 3 | $335,098 | 104 | 4.96/5.0 |
| Holidu | 16 | $281,319 | 95 | 2.84/5.0 |
| InTuscany | 9 | $262,512 | 180 | 3.25/5.0 |
| Hill Town Tours | 14 | $234,102 | 22 | 1.01/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cortona.
Dive Deeper: Advanced Cortona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cortona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCortona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cortona
- The Cortona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 616 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cortona, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.9%) offer potential for unique stay experiences.
Cortona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cortona
- The dominant room capacity in Cortona is 2 bedrooms listings, making up 28.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.0% of the active Airbnb listings in Cortona, indicating a high concentration in these sizes.
- A significant 44.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cortona.
Cortona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cortona
- The most common guest capacity trend in Cortona vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cortona STR market, accounting for 55.8% of listings.
- 49.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cortona.
- On average, properties in Cortona are equipped to host 5.3 guests.
Cortona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cortona
- The most common availability pattern in Cortona falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cortona (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cortona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
128 listings
22.5% of total
2 Nights
86 listings
15.1% of total
3 Nights
128 listings
22.5% of total
4-6 Nights
95 listings
16.7% of total
7-29 Nights
67 listings
11.8% of total
30+ Nights
65 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cortona is 1 Night, adopted by 22.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Cortona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 22.5% of Cortona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cortona.
Cortona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
57 listings
11.2% of total
Super Strict 30 Days
25 listings
4.9% of total
Flexible
84 listings
16.5% of total
Moderate
175 listings
34.4% of total
Strict
168 listings
33% of total
Cancellation Policy Insights for Cortona
- The prevailing Airbnb cancellation policy trend in Cortona is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.9%) and stricter (33.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Cortona.
- With 33% using Strict terms, this is a viable option in Cortona, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cortona.
Cortona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cortona
- The overall average booking lead time for vacation rentals in Cortona is 96 days.
- Guests book furthest in advance for stays during May (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (119 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Cortona.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Cortona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cortona (2025)
Amenity Prevalence
Amenity Insights for Cortona
- Essential amenities in Cortona that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cortona: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cortona to stay competitive.
Cortona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cortona
- The typical guest profile for Airbnb in Cortona consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 12.2% of guests.
- Key international markets include United States (30%) and Italy (12.2%).
- Top languages spoken are English (48.4%) followed by Italian (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cortona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |