Salve Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Salve in 2025? Explore comprehensive Airbnb analytics for Salve, Apulia, Italy to uncover income potential. This 2025 STR market report for Salve, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 502 active listings.

Whether you're considering an Airbnb investment in Salve, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salve Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Salve Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Salve.
Occupancy Rate(?)
37.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,453
Typical annual income for an Airbnb listing in Salve. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.0%
Slight decrease (-3.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Salve.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Salve.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
502
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Salve (2025)

Understanding the monthly revenue variations for Airbnb listings in Salve is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salve is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salve across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,672+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,938 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $903 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Salve

Salve Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Salve STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salve:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Salve

Average Daily Rate (ADR) Airbnb Trends in Salve (2025)

Effective short term rental pricing strategy in Salve involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salve typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
  • Typical properties (Median) charge around $116 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Salve

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Airbnb Seasonality Analysis & Trends in Salve (2025)

Peak Season (August, July, June)
  • Revenue averages $2,511 per month
  • Occupancy rates average 40.9%
  • Daily rates average $179
Shoulder Season
  • Revenue averages $1,466 per month
  • Occupancy maintains around 26.7%
  • Daily rates hold near $156
Low Season (January, February, December)
  • Revenue drops to average $745 per month
  • Occupancy decreases to average 17.1%
  • Daily rates adjust to average $151

Seasonality Insights for Salve

  • The Airbnb seasonality in Salve shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Salve's highest earning potential, with monthly revenues capable of climbing to $3,098, occupancy reaching a high of 49.7%, and ADRs peaking at $189.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $677, occupancy could drop to 14.3%, and ADRs may adjust down to $148.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salve.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Salve seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Salve (2025)

Exploring the top neighborhoods for short-term rentals in Salve? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gallipoli
Famous for its historic old town and stunning beaches, Gallipoli attracts tourists looking for seaside charm and cultural experiences.
Gallipoli Historical Center, Baia Verde Beach, Castle of Gallipoli, Sant'Agata Cathedral, Lido Punta della Suina
Otranto
Known for its beautiful coastline, Otranto is a popular tourist destination steeped in history, making it ideal for vacation rentals.
Otranto Castle, Cathedral of Otranto, Alimini Lakes, Baia dei Turchi, Monastery of San Nicola
Lecce
Often referred to as the 'Florence of the South', Lecce is famous for its Baroque architecture and vibrant cultural scene, attracting many visitors.
Piazza del Duomo, Lecce Cathedral, Basilica of Santa Croce, Roman Amphitheatre, Porta Napoli
Santa Maria di Leuca
At the southernmost tip of Italy, this area is famous for its stunning landscapes and is popular among tourists for relaxation and nature.
Cape Santa Maria di Leuca, Basilica Santuario di Santa Maria de Finibus Terrae, Grotta del Diavolo, Lighthouse of Santa Maria di Leuca, Cascate Monumentali di Leuca
Torre dell'Orso
A charming coastal village known for its clear waters and sandy beaches, ideal for vacation rentals appealing to families and beach-goers.
Torre dell'Orso Beach, La Sorgente, Grotta della Poesia, Punta della Suina, Roca Vecchia
Monopoli
A picturesque seaside town with a beautiful old town and great food, Monopoli is increasingly popular among tourists looking for an authentic Italian experience.
Monopoli Old Town, Castle of Charles V, Basilica di Santo Stefano, Polignano a Mare nearby, Beaches of Capitolo
Polignano a Mare
Famous for its cliffside houses and stunning Adriatic views, this town draws tourists looking for unique accommodations and breathtaking scenery.
Lama Monachile Beach, Polignano a Mare old town, Basilica di Sant'Antonio, Grotta Palazzese, San Vito Beach
Alberobello
Renowned for its iconic Trulli houses, Alberobello is a UNESCO World Heritage site and attracts visitors seeking unique lodging experiences.
Trulli of Alberobello, Trullo Sovrano, Church of Saint Anthony, Alberobello's Rione Monti, The Museum of the Trulli

Understanding Airbnb License Requirements & STR Laws in Salve (2025)

With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Salve. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salve to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 29% licensed listings)

Top Performing Airbnb Properties in Salve (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Salvebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Salentoandmore - Villa La Macchia

Salentoandmore - Villa La Macchia

Entire Place • 2 bedrooms

$71,410
Revenue
69.2%
Occupancy
$328.23
Daily Rate
Gorgeous villa with sea-view pool near beaches

Gorgeous villa with sea-view pool near beaches

Entire Place • 4 bedrooms

$69,680
Revenue
48.0%
Occupancy
$587.99
Daily Rate
Villa Alessandra

Villa Alessandra

Entire Place • 2 bedrooms

$65,567
Revenue
65.5%
Occupancy
$280.13
Daily Rate
Architect Design Luxury Villa POOL and Sea View

Architect Design Luxury Villa POOL and Sea View

Entire Place • 3 bedrooms

$65,366
Revenue
35.9%
Occupancy
$383.64
Daily Rate
Charming beachfront villa near beaches

Charming beachfront villa near beaches

Entire Place • 3 bedrooms

$59,265
Revenue
62.9%
Occupancy
$254.83
Daily Rate
Trullo La Contessina, with pool and sea view

Trullo La Contessina, with pool and sea view

Entire Place • 2 bedrooms

$56,683
Revenue
66.9%
Occupancy
$306.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Salve (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Salve based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Olivier12$362,389963.85/5.0
Salento And More Elisa21$221,2621352.39/5.0
Stefano4$207,565405.00/5.0
Salvatore11$174,3971314.82/5.0
Camilla18$157,428462.56/5.0
Antonio11$136,71170.83/5.0
Diego15$135,924211.22/5.0
Chantal3$91,454144.83/5.0
Barbarhouse SRL14$84,220422.60/5.0
Mirella9$71,91860.56/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salve.

Dive Deeper: Advanced Salve STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salve. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Salve Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Salve

  • The Salve Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 502 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Salve, House properties are the most common (61.6%), reflecting the local real estate landscape.
  • Houses represent a significant 61.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 7.0%) offer potential for unique stay experiences.

Salve Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Salve

  • The dominant room capacity in Salve is 2 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 72.7% of the active Airbnb listings in Salve, indicating a high concentration in these sizes.
  • A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salve.

Salve Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Salve

  • The most common guest capacity trend in Salve vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Salve STR market, accounting for 49.8% of listings.
  • 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salve.
  • On average, properties in Salve are equipped to host 4.9 guests.

Salve Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Salve

  • The most common availability pattern in Salve falls within the 271-366 days range, representing 85.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Salve (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Salve Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18%)

1 Night

80 listings

18% of total

2 Nights (6.5%)

2 Nights

29 listings

6.5% of total

3 Nights (15.3%)

3 Nights

68 listings

15.3% of total

4-6 Nights (19.8%)

4-6 Nights

88 listings

19.8% of total

7-29 Nights (33.3%)

7-29 Nights

148 listings

33.3% of total

30+ Nights (7%)

30+ Nights

31 listings

7% of total

Key Insights

  • The most prevalent minimum stay requirement in Salve is 7-29 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 33.3% of Salve hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salve.

Salve Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (9.2%)

Super Strict 30 Days

24 listings

9.2% of total

Super Strict 60 Days

10 listings

3.8% of total

Flexible (10%)

Flexible

26 listings

10% of total

Moderate (31.2%)

Moderate

81 listings

31.2% of total

Strict (45.8%)

Strict

119 listings

45.8% of total

Cancellation Policy Insights for Salve

  • The prevailing Airbnb cancellation policy trend in Salve is Strict, used by 45.8% of listings.
  • There's a relatively balanced mix between guest-friendly (41.2%) and stricter (45.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 45.8% market standard in Salve.
  • With 45.8% using Strict terms, this is a viable option in Salve, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Salve.

Salve STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Salve

  • The overall average booking lead time for vacation rentals in Salve is 57 days.
  • Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Salve.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Salve averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Salve (2025)

Amenity Prevalence

Amenity Insights for Salve

  • Essential amenities in Salve that guests expect include: Kitchen, Air conditioning, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Salve: Kitchen, Air conditioning, Washer.
  • Prioritize adding missing essentials: Kitchen, Air conditioning, Washer.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Salve to stay competitive.

Salve Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Salve

  • The typical guest profile for Airbnb in Salve consists of a mix of domestic (43%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 42.6% of guests.
  • Key international markets include Italy (42.6%) and Germany (11%).
  • Top languages spoken are English (35%) followed by Italian (23.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Salve Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Afra15$2,551$306.1954%
Agios Markos14$2,526$240.2848%
San Michele Salentino74$2,208$260.2244%
Spartilas27$2,202$317.9050%
Perithia54$2,092$267.7643%
Kokkini11$2,038$178.7055%
Kira Chrisikou41$2,034$443.2342%
Polignano a Mare624$1,978$205.8244%
Kamara14$1,890$184.9349%
Kassopaia Municipal Unit520$2,555$278.5455%

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