Salerno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Salerno in 2025? Explore comprehensive Airbnb analytics for Salerno, Campania, Italy to uncover income potential. This 2025 STR market report for Salerno, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 878 active listings.
Whether you're considering an Airbnb investment in Salerno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salerno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salerno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salerno (2025)
Understanding the monthly revenue variations for Airbnb listings in Salerno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salerno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salerno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,367+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,345 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,467 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salerno
Salerno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salerno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salerno:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salerno
Average Daily Rate (ADR) Airbnb Trends in Salerno (2025)
Effective short term rental pricing strategy in Salerno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salerno typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Salerno
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Airbnb Seasonality Analysis & Trends in Salerno (2025)
Peak Season (August, May, July)
- Revenue averages $2,528 per month
- Occupancy rates average 56.7%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,812 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $805 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $120
Seasonality Insights for Salerno
- The Airbnb seasonality in Salerno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salerno's highest earning potential, with monthly revenues capable of climbing to $2,596, occupancy reaching a high of 61.7%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $746, occupancy could drop to 21.3%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salerno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salerno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salerno (2025)
Exploring the top neighborhoods for short-term rentals in Salerno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Salerno, known for its charming narrow streets, ancient architecture, and rich history. Ideal for tourists who want to explore local culture and enjoy traditional Italian cuisine. | Salerno Cathedral, Castello di Arechi, Lungomare Trieste, Villa Comunale, Museo Archeologico Provinciale |
| Minerva's Garden | A picturesque area known for its beautiful botanical garden and stunning views of the Gulf of Salerno. Great for guests seeking tranquility and natural beauty. | Giardino della Minerva, Port of Salerno, Salerno's beaches, Historic villas, Nature trails |
| Santa Teresa | A vibrant neighborhood with a lively atmosphere, popular for its beach, bars, and restaurants. Attractive to young travelers looking for nightlife and seaside fun. | Santa Teresa Beach, Seafood restaurants, Beach clubs, Nightclubs, Walk of Salerno |
| Mercatello | A peaceful district that offers a more residential experience yet is close enough to Salerno’s attractions. Ideal for families and longer stays. | Local markets, Parks, Family-friendly restaurants, Cultural centers, Proximity to public transportation |
| Arechi Stadium Area | A growing area that attracts sports enthusiasts and families during events. Good for renting out during matches and local events. | Arechi Stadium, Sports events, Local cafes, Parks, Walking paths |
| Salerno's Riviera | Known for its stunning coastal views and picturesque seaside villages. Attracts tourists interested in exploring the Amalfi Coast. | Ravello, Positano, Amalfi beaches, Coastal hiking trails, Boat trips |
| Pastena | An emerging neighborhood that offers a mix of old and new. Great value area with modern amenities and local charm. | Local eateries, Cultural sites, Proximity to downtown, Public transport access, Shopping |
| Lungomare | The scenic seaside promenade that is perfect for leisurely walks and enjoying the sea. Attracts tourists who love beach activities and the outdoors. | Lungomare promenade, Seaside restaurants, Cycling paths, Beach access, Parks |
Understanding Airbnb License Requirements & STR Laws in Salerno (2025)
Yes, Salerno, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salerno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Salerno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salernobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ferry/Bus Coast 2 min foot | Concordia
Entire Place • 4 bedrooms
Casa Maris, luxury and comfort in historic Salerno
Entire Place • 3 bedrooms
Portanova 3 Double+1 Double
Entire Place • 4 bedrooms
La Casa di Chiara
Entire Place • 3 bedrooms
Design Apt Salerno Amalfi Station ferry Breeakfast
Entire Place • 2 bedrooms
Mareluna Penthouse - Luxury Rooftop
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salerno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salerno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Italy | 30 | $783,750 | 605 | 4.16/5.0 |
| Maria | 8 | $310,305 | 541 | 4.23/5.0 |
| Pasquale | 10 | $290,180 | 382 | 4.81/5.0 |
| Filomena | 6 | $147,860 | 36 | 1.67/5.0 |
| Olimpia | 4 | $130,412 | 418 | 4.78/5.0 |
| Quattro Accommodations | 13 | $128,197 | 48 | 2.10/5.0 |
| Vincenzo E Nadia | 6 | $122,962 | 128 | 3.22/5.0 |
| Francesco | 5 | $116,238 | 517 | 4.79/5.0 |
| Rosa Maria | 3 | $113,881 | 74 | 4.81/5.0 |
| Amami | 10 | $104,529 | 15 | 0.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salerno.
Dive Deeper: Advanced Salerno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salerno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalerno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salerno
- The Salerno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 878 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Salerno, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- The presence of 23.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 0.5%) offer potential for unique stay experiences.
Salerno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salerno
- The dominant room capacity in Salerno is 1 bedroom listings, making up 53.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.4% of the active Airbnb listings in Salerno, indicating a high concentration in these sizes.
- With over half the market (53.2%) consisting of studios or 1-bedroom units, Salerno is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Salerno.
Salerno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salerno
- The most common guest capacity trend in Salerno vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Salerno STR market, accounting for 50.6% of listings.
- 13.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salerno.
- On average, properties in Salerno are equipped to host 3.2 guests.
Salerno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salerno
- The most common availability pattern in Salerno falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salerno (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salerno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
291 listings
35.6% of total
2 Nights
266 listings
32.5% of total
3 Nights
71 listings
8.7% of total
4-6 Nights
22 listings
2.7% of total
7-29 Nights
66 listings
8.1% of total
30+ Nights
102 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salerno is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Salerno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Salerno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.6% of Salerno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salerno.
Salerno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
0.9% of total
Super Strict 60 Days
3 listings
0.4% of total
Flexible
198 listings
28.1% of total
Moderate
355 listings
50.4% of total
Strict
142 listings
20.2% of total
Cancellation Policy Insights for Salerno
- The prevailing Airbnb cancellation policy trend in Salerno is Moderate, used by 50.4% of listings.
- The market strongly favors guest-friendly terms, with 78.5% of listings offering Flexible or Moderate policies. This suggests guests in Salerno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.4% market standard in Salerno.
- Regularly review your cancellation policy against competitors and market demand shifts in Salerno.
Salerno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salerno
- The overall average booking lead time for vacation rentals in Salerno is 47 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Salerno.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Salerno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salerno (2025)
Amenity Prevalence
Amenity Insights for Salerno
- Essential amenities in Salerno that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salerno: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salerno to stay competitive.
Salerno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salerno
- The typical guest profile for Airbnb in Salerno consists of predominantly international visitors (91%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.6% of guests.
- Key international markets include United States (21.7%) and Canada (9.3%).
- Top languages spoken are English (45.6%) followed by Spanish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salerno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Atrani | 129 | $2,687 | $212.49 | 54% |