Sanremo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Sanremo in 2025? Explore comprehensive Airbnb analytics for Sanremo, Liguria, Italy to uncover income potential. This 2025 STR market report for Sanremo, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,149 active listings.
Whether you're considering an Airbnb investment in Sanremo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sanremo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sanremo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sanremo (2025)
Understanding the monthly revenue variations for Airbnb listings in Sanremo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sanremo is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sanremo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,464 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,365 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $613, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sanremo
Sanremo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sanremo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sanremo:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sanremo
Average Daily Rate (ADR) Airbnb Trends in Sanremo (2025)
Effective short term rental pricing strategy in Sanremo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sanremo typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Sanremo
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Airbnb Seasonality Analysis & Trends in Sanremo (2025)
Peak Season (August, July, May)
- Revenue averages $2,708 per month
- Occupancy rates average 49.1%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,788 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $161
Low Season (January, November, December)
- Revenue drops to average $1,086 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $160
Seasonality Insights for Sanremo
- The Airbnb seasonality in Sanremo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sanremo's highest earning potential, with monthly revenues capable of climbing to $2,961, occupancy reaching a high of 58.2%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,064, occupancy could drop to 22.5%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sanremo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sanremo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sanremo (2025)
Exploring the top neighborhoods for short-term rentals in Sanremo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sanremo Old Town | Charming historical district with narrow streets, vibrant flower markets, and beautiful architecture. A perfect spot for tourists wanting to experience local culture and history. | Casino di Sanremo, Russian Church, Piazza Eroi, Corso Matteotti, Villa Ormond |
| Sanremo Beach Promenade | Popular beachfront area featuring sandy beaches and a scenic promenade. Ideal for vacationers looking for sun, sea, and relaxation, with numerous cafes and restaurants along the coast. | Spiaggia di Sanremo, PalaRock, Lido Imperatrice, Porto Sole, Bike Path |
| Sanctuary of the Madonna della Costa | A picturesque sanctuary offering stunning views of the city and the coastline. Attracts visitors interested in spirituality, history, and breathtaking scenery. | Madonna della Costa Sanctuary, Viewpoint over Sanremo, Local hiking trails |
| Ariston Theatre | Famous for hosting the Sanremo Music Festival, this area draws music lovers and event attendees throughout the year, providing a vibrant cultural experience. | Ariston Theatre, Sanremo Music Festival, Live concerts and events |
| Bordighera | Located just outside Sanremo, this quiet seaside town offers beautiful beaches and a tranquil environment, attracting families and retirees. | Bordighera Beach, Villa Regina Margherita, Bordighera Botanical Gardens |
| Sanremo Market | A vibrant market area that showcases local products and food. Great for tourists seeking an authentic Italian experience and excellent cuisine. | Mercato Coperto, Street food stalls, Local artisan shops |
| La Pigna | The ancient heart of Sanremo, known for its medieval charm and narrow, winding streets. A mystical place for visitors seeking history and culture. | Historic buildings, Local art galleries, Traditional Italian restaurants |
| Sanremo Golf Club | Attracts golf enthusiasts and those looking for luxury and outdoor activities. A peaceful retreat amidst beautiful landscapes. | Sanremo Golf Club, Wellness and spa services, Stunning views of the hills and sea |
Understanding Airbnb License Requirements & STR Laws in Sanremo (2025)
Yes, Sanremo, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sanremo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Sanremo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sanremobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![𝐇𝟏𝟏 [Lux Casinò] Sea View](https://a0.muscache.com/im/pictures/miso/Hosting-1007906315442615139/original/9bb10dbf-d969-451a-9012-c96ede4514fa.jpeg?im_w=480&im_format=avif)
𝐇𝟏𝟏 [Lux Casinò] Sea View
Entire Place • 2 bedrooms
Linusa Home
Entire Place • 3 bedrooms
Villa Gioia 8, Emma Villas
Entire Place • 4 bedrooms
Ariston Terrace | Overlooking the Main Avenue
Entire Place • 2 bedrooms
Villa in the center of Sanremo? La Casa di Vale!
Entire Place • 5 bedrooms
![𝐇𝟏𝟏 [The Queen's Apartment] - Ariston - Centro](https://a0.muscache.com/im/pictures/miso/Hosting-1089296057559453974/original/06b95a35-ac45-471d-916e-caf7f3d400fb.jpeg?im_w=480&im_format=avif)
𝐇𝟏𝟏 [The Queen's Apartment] - Ariston - Centro
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sanremo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sanremo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homeleven S.R.L.S. | 25 | $966,835 | 283 | 3.96/5.0 |
| Welcome To Liguria | 24 | $723,229 | 702 | 4.69/5.0 |
| Wonderful Italy Liguria | 26 | $534,264 | 229 | 3.99/5.0 |
| ABC Srls | 45 | $532,875 | 299 | 2.23/5.0 |
| Carlo | 37 | $420,611 | 791 | 4.05/5.0 |
| Chiara - Interhome Group | 29 | $348,714 | 42 | 0.88/5.0 |
| Giulia | 12 | $338,687 | 190 | 4.82/5.0 |
| Roberto | 33 | $319,519 | 481 | 2.35/5.0 |
| Elisabetta | 16 | $174,375 | 32 | 1.48/5.0 |
| Sanremo Dream | 18 | $170,987 | 56 | 1.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sanremo.
Dive Deeper: Advanced Sanremo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sanremo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanremo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sanremo
- The Sanremo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 1,149 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sanremo, Apartment/Condo properties are the most common (85.2%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 2.5%) offer potential for unique stay experiences.
Sanremo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sanremo
- The dominant room capacity in Sanremo is 1 bedroom listings, making up 56% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.9% of the active Airbnb listings in Sanremo, indicating a high concentration in these sizes.
- With over half the market (56%) consisting of studios or 1-bedroom units, Sanremo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sanremo.
Sanremo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sanremo
- The most common guest capacity trend in Sanremo vacation rentals is listings accommodating 4 guests (41.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sanremo STR market, accounting for 56.9% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sanremo.
- On average, properties in Sanremo are equipped to host 4.1 guests.
Sanremo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sanremo
- The most common availability pattern in Sanremo falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sanremo (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sanremo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
172 listings
16.8% of total
2 Nights
249 listings
24.3% of total
3 Nights
121 listings
11.8% of total
4-6 Nights
99 listings
9.7% of total
7-29 Nights
99 listings
9.7% of total
30+ Nights
284 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sanremo is 30+ Nights, adopted by 27.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Sanremo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.7% of Sanremo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sanremo.
Sanremo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
1.2% of total
Super Strict 30 Days
41 listings
4.9% of total
Flexible
176 listings
21.1% of total
Moderate
383 listings
45.9% of total
Strict
224 listings
26.9% of total
Cancellation Policy Insights for Sanremo
- The prevailing Airbnb cancellation policy trend in Sanremo is Moderate, used by 45.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.0%) and stricter (26.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in Sanremo.
- Regularly review your cancellation policy against competitors and market demand shifts in Sanremo.
Sanremo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sanremo
- The overall average booking lead time for vacation rentals in Sanremo is 49 days.
- Guests book furthest in advance for stays during February (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Sanremo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Sanremo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sanremo (2025)
Amenity Prevalence
Amenity Insights for Sanremo
- Essential amenities in Sanremo that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sanremo: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sanremo to stay competitive.
Sanremo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sanremo
- The typical guest profile for Airbnb in Sanremo consists of predominantly international visitors (79%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.4% of guests.
- Key international markets include France (35.4%) and Italy (21.4%).
- Top languages spoken are English (35%) followed by French (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sanremo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |