Sirmione Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Sirmione in 2025? Explore comprehensive Airbnb analytics for Sirmione, Lombardy, Italy to uncover income potential. This 2025 STR market report for Sirmione, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 542 active listings.
Whether you're considering an Airbnb investment in Sirmione, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sirmione Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sirmione Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sirmione (2025)
Understanding the monthly revenue variations for Airbnb listings in Sirmione is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sirmione is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sirmione across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sirmione
Sirmione Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sirmione STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sirmione:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sirmione
Average Daily Rate (ADR) Airbnb Trends in Sirmione (2025)
Effective short term rental pricing strategy in Sirmione involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sirmione typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Sirmione
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Airbnb Seasonality Analysis & Trends in Sirmione (2025)
Peak Season (August, July, June)
- Revenue averages $4,324 per month
- Occupancy rates average 60.8%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,274 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $183
Low Season (January, February, March)
- Revenue drops to average $1,056 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $175
Seasonality Insights for Sirmione
- The Airbnb seasonality in Sirmione shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sirmione's highest earning potential, with monthly revenues capable of climbing to $4,763, occupancy reaching a high of 69.4%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $944, occupancy could drop to 21.0%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sirmione.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sirmione seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sirmione (2025)
Exploring the top neighborhoods for short-term rentals in Sirmione? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Sirmione, known for its enchanting medieval charm and scenic views of Lake Garda. Attracts tourists for its historical significance and picturesque streets. | Scaliger Castle, Cathedral of Santa Maria Maggiore, Grottoes of Catullus, Piazza Carducci, Thermal Baths |
| Sirmione Peninsula | A beautiful and unique geographical feature loved by tourists for its breathtaking views and romantic setting. Exceptional for hosting guests looking for serene lake experiences. | Lido delle Bionde, Spiaggia Brema, Public beaches, Lake Garda boat tours, Water sports |
| Lugana | Famous for its vineyards and delicious wines. A great place for guests interested in local wine tasting and experiencing the culinary delights of the region. | Lugana wines, Vineyard tours, Local restaurants, Thermal baths |
| Cave di Catullo | A major archaeological site attracting visitors interested in Roman history and beautiful views of the lake. Ideal for history buffs and nature lovers. | Cave di Catullo, Ancient ruins, Botanical Garden of Sirmione |
| Porto di Sirmione | A vibrant harbor area filled with restaurants and cafes, offering a lively atmosphere and stunning lake views. Perfect for tourists who enjoy dining by the water. | Sirmione harbor, Dining options, Boat trips, Views of Lake Garda |
| Sant'Antonio | A quieter residential area offering peace while still being close to the attractions. Ideal for families and those seeking a tranquil stay. | Local parks, Residential ambiance, Family-friendly atmosphere |
| Piazza Carducci | A lively square that is the cultural hub of Sirmione, hosting markets and events throughout the year. Great for guests who love vibrant local culture. | Markets, Local events, Surrounding cafes and shops |
| Thermal Baths Area | Known for its famous thermal spas, attracting visitors seeking wellness and relaxation. Great for wellness-focused Airbnb properties. | Aquaria Thermal Spa, Hotel Terme, Natural hot springs |
Understanding Airbnb License Requirements & STR Laws in Sirmione (2025)
Yes, Sirmione, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sirmione to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Sirmione (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sirmionebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prestigious lake villa with park
Entire Place • 4 bedrooms
Wonderful Italy | Luxury Lakefront Catullo A1
Entire Place • 4 bedrooms
Casa di Alex | Sirmione Apartament on Lake Garda
Entire Place • 3 bedrooms
Pearl House - Sirmione Holiday (Private Jacuzzi)
Entire Place • 2 bedrooms
Mgh Luxury - Villa Eden
Entire Place • 4 bedrooms
Alex's House | Sirmione
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sirmione (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sirmione based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Garda | 22 | $764,705 | 258 | 4.30/5.0 |
| My Garda Holiday | 25 | $669,965 | 273 | 3.81/5.0 |
| Morris | 28 | $515,232 | 494 | 4.47/5.0 |
| Cristiano | 11 | $372,453 | 270 | 4.76/5.0 |
| Alberto | 4 | $267,404 | 174 | 3.69/5.0 |
| Marco E Livia | 8 | $262,478 | 174 | 4.83/5.0 |
| Alex | 2 | $195,565 | 54 | 4.96/5.0 |
| Crocus | 3 | $191,553 | 213 | 4.94/5.0 |
| Italian Homing | 14 | $190,289 | 95 | 3.98/5.0 |
| Hotel Grifone | 6 | $189,621 | 175 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sirmione.
Dive Deeper: Advanced Sirmione STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sirmione. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSirmione Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sirmione
- The Sirmione Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 542 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sirmione, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Sirmione Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sirmione
- The dominant room capacity in Sirmione is 1 bedroom listings, making up 49.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.0% of the active Airbnb listings in Sirmione, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sirmione.
Sirmione Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sirmione
- The most common guest capacity trend in Sirmione vacation rentals is listings accommodating 4 guests (43.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sirmione STR market, accounting for 57.4% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sirmione.
- On average, properties in Sirmione are equipped to host 3.9 guests.
Sirmione Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sirmione
- The most common availability pattern in Sirmione falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sirmione (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sirmione Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
117 listings
22.4% of total
2 Nights
83 listings
15.9% of total
3 Nights
90 listings
17.2% of total
4-6 Nights
73 listings
14% of total
7-29 Nights
53 listings
10.1% of total
30+ Nights
107 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sirmione is 1 Night, adopted by 22.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Sirmione, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 22.4% of Sirmione hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sirmione.
Sirmione Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
1.5% of total
Super Strict 30 Days
20 listings
4.2% of total
Flexible
58 listings
12.2% of total
Moderate
254 listings
53.2% of total
Strict
138 listings
28.9% of total
Cancellation Policy Insights for Sirmione
- The prevailing Airbnb cancellation policy trend in Sirmione is Moderate, used by 53.2% of listings.
- There's a relatively balanced mix between guest-friendly (65.4%) and stricter (28.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.2% market standard in Sirmione.
- Regularly review your cancellation policy against competitors and market demand shifts in Sirmione.
Sirmione STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sirmione
- The overall average booking lead time for vacation rentals in Sirmione is 61 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Sirmione.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Sirmione averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sirmione (2025)
Amenity Prevalence
Amenity Insights for Sirmione
- Essential amenities in Sirmione that guests expect include: TV, Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sirmione: TV, Air conditioning, Heating, Wifi.
- Prioritize adding missing essentials: TV, Air conditioning, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sirmione to stay competitive.
Sirmione Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sirmione
- The typical guest profile for Airbnb in Sirmione consists of predominantly international visitors (91%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 9.1% of guests.
- Key international markets include Germany (26.9%) and United Kingdom (14.9%).
- Top languages spoken are English (43%) followed by German (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sirmione Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Varenna | 216 | $3,419 | $272.27 | 56% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |