Matera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Basilicata, Italy
Is Airbnb profitable in Matera in 2025? Explore comprehensive Airbnb analytics for Matera, Basilicata, Italy to uncover income potential. This 2025 STR market report for Matera, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 560 active listings.
Whether you're considering an Airbnb investment in Matera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matera Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matera (2025)
Understanding the monthly revenue variations for Airbnb listings in Matera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matera is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matera
Matera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matera:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matera
Average Daily Rate (ADR) Airbnb Trends in Matera (2025)
Effective short term rental pricing strategy in Matera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matera typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Matera
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Airbnb Seasonality Analysis & Trends in Matera (2025)
Peak Season (May, September, August)
- Revenue averages $2,003 per month
- Occupancy rates average 46.7%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,534 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $805 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $121
Seasonality Insights for Matera
- The Airbnb seasonality in Matera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matera's highest earning potential, with monthly revenues capable of climbing to $2,108, occupancy reaching a high of 49.3%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $722, occupancy could drop to 22.4%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matera (2025)
Exploring the top neighborhoods for short-term rentals in Matera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sassi di Matera | Famous for its ancient cave dwellings and stunning architecture, the Sassi district is a UNESCO World Heritage Site. It attracts tourists from all over the world who come to experience its historic charm. | Sassi Caveoso, Sassi Barisano, Matera Cathedral, Rock Churches of Matera, Casa Grotta di Vico Solitario, Palombaro Lungo |
| Civitas | Located close to the historic center, Civitas offers a more modern ambiance while still being within walking distance to Matera's attractions. It's ideal for travelers looking for contemporary accommodations. | Civita Park, Piazza Vittorio Veneto, Museo Nazionale d'Arte Medievale e Moderna, Shopping streets, Restaurants and cafes |
| Piazza del Sedile | This vibrant square is a social hub in Matera, surrounded by cafes and shops. It's an excellent location for those wanting to be in the heart of local life. | Piazza del Sedile, Civic Museum of Matera, Historical Churches around the square, Local artisans' shops |
| Via V. Veneto | A lively street close to various attractions, it's perfect for guests who enjoy being in a bustling environment with easy access to dining and entertainment options. | Shopping areas, Restaurants, Cafes, Cultural events, Public transport access |
| Centro Storico | The historic center of Matera is packed with history and culture. It's popular with tourists looking to immerse themselves in the local heritage. | Palombaro Lungo, Casa Noha, San Pietro Caveoso, Teatro Domenico Modugno, Local museums |
| Parco della Murgia Materana | An outdoor option for nature lovers, this park offers stunning landscapes and hiking opportunities. It's great for guests seeking adventure and natural beauty. | Hiking trails, Caves and rock formations, Bird watching, Panoramic views, Ancient hermitages |
| Piazza Pascoli | This area is a peaceful retreat while still being close to the main attractions. It offers a quieter alternative for guests who prefer less hustle. | Local market, Parks, Community events, Restaurants |
| Contrada Cionso | A more rural setting just outside the city, great for guests who want tranquility and a taste of the local countryside, often featuring traditional farmhouses. | Scenic countryside, Organic farms, Local vineyards, Hiking and biking opportunities |
Understanding Airbnb License Requirements & STR Laws in Matera (2025)
Yes, Matera, Basilicata, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matera to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Matera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Materabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Tudor Art
Entire Place • 3 bedrooms
CASA SANTOSTEFANO-SASSI DI MATERA
Entire Place • 3 bedrooms
House of the winds
Entire Place • 3 bedrooms
Lo Scorcio,Old Sassi House, enchanting view
Entire Place • 1 bedroom
CASA ADELINA IN THE CENTER OF THE SASSI
Entire Place • 1 bedroom
Art & Design Loft
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| VICOLO FIORE Affittacamere | 9 | $246,975 | 814 | 4.89/5.0 |
| Annamaria | 4 | $172,728 | 961 | 4.89/5.0 |
| Francesca | 4 | $144,859 | 204 | 4.97/5.0 |
| Basilicata Host To Host | 6 | $139,605 | 26 | 2.41/5.0 |
| Vincenza | 4 | $130,865 | 312 | 4.92/5.0 |
| Paolo | 8 | $118,999 | 323 | 3.08/5.0 |
| Patrizia | 4 | $104,112 | 886 | 4.93/5.0 |
| Alessandro | 3 | $103,887 | 271 | 4.90/5.0 |
| Gerardo | 11 | $103,641 | 99 | 4.15/5.0 |
| Tudor | 2 | $96,028 | 183 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matera.
Dive Deeper: Advanced Matera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matera
- The Matera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 560 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matera, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 30.2% portion, catering likely to families or larger groups.
- The presence of 19.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Matera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matera
- The dominant room capacity in Matera is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Matera, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Matera is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Matera.
Matera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matera
- The most common guest capacity trend in Matera vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Matera STR market, accounting for 50.9% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matera.
- On average, properties in Matera are equipped to host 3.5 guests.
Matera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matera
- The most common availability pattern in Matera falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matera (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
236 listings
44.1% of total
2 Nights
166 listings
31% of total
3 Nights
17 listings
3.2% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
37 listings
6.9% of total
30+ Nights
78 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Matera is 1 Night, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.1%) of the Matera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Matera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.1% of Matera hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matera.
Matera Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
1.7% of total
Flexible
160 listings
33.9% of total
Moderate
257 listings
54.4% of total
Strict
47 listings
10% of total
Cancellation Policy Insights for Matera
- The prevailing Airbnb cancellation policy trend in Matera is Moderate, used by 54.4% of listings.
- The market strongly favors guest-friendly terms, with 88.3% of listings offering Flexible or Moderate policies. This suggests guests in Matera may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.4% market standard in Matera.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matera.
Matera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matera
- The overall average booking lead time for vacation rentals in Matera is 44 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Matera.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Matera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matera (2025)
Amenity Prevalence
Amenity Insights for Matera
- Essential amenities in Matera that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matera: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matera to stay competitive.
Matera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matera
- The typical guest profile for Airbnb in Matera consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 16.3% of guests.
- Key international markets include United States (16.8%) and Italy (16.3%).
- Top languages spoken are English (43.1%) followed by Italian (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Torchiara | 21 | $1,737 | $280.56 | 26% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |