Assisi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Assisi in 2025? Explore comprehensive Airbnb analytics for Assisi, Umbria, Italy to uncover income potential. This 2025 STR market report for Assisi, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 528 active listings.
Whether you're considering an Airbnb investment in Assisi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assisi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Assisi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Assisi (2025)
Understanding the monthly revenue variations for Airbnb listings in Assisi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assisi is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assisi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,806 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $990 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $462, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Assisi
Assisi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Assisi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assisi:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Assisi
Average Daily Rate (ADR) Airbnb Trends in Assisi (2025)
Effective short term rental pricing strategy in Assisi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assisi typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Assisi
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Airbnb Seasonality Analysis & Trends in Assisi (2025)
Peak Season (August, May, July)
- Revenue averages $1,908 per month
- Occupancy rates average 41.6%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,438 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $868 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $137
Seasonality Insights for Assisi
- The Airbnb seasonality in Assisi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Assisi's highest earning potential, with monthly revenues capable of climbing to $2,030, occupancy reaching a high of 46.6%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $773, occupancy could drop to 23.8%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assisi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Assisi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Assisi (2025)
Exploring the top neighborhoods for short-term rentals in Assisi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Assisi, famous for its medieval architecture and the Basilica of San Francesco. A prime location for tourists visiting the city's cultural and religious heritage. | Basilica di San Francesco, Piazza del Comune, Eremo delle Carceri, Rocca Maggiore, Santa Chiara |
| Piazza Santa Chiara | Located near the famous Basilica di Santa Chiara, this area offers a vibrant local atmosphere with cafes and shops, perfect for visitors looking to experience daily life in Assisi. | Basilica di Santa Chiara, Piazza Santa Chiara, Local artisan shops, Traditional restaurants |
| Via del Comune Nuovo | A charming street in the heart of Assisi, close to shopping and dining options. Attracts visitors who want easy access to local amenities and historical sites. | Shops and boutiques, Restaurants, Historical buildings |
| San Damiano | A quieter area known for the San Damiano Monastery, ideal for retreat-style stays. Hiking and nature experiences attract visitors seeking peace and tranquility. | San Damiano Monastery, Nature trails, Beautiful views of Assisi |
| Santa Maria degli Angeli | Located just outside Assisi, this area is known for the Porziuncola, a pilgrimage site, and attracts visitors looking for a more spacious stay near the city. | Basilica di Santa Maria degli Angeli, Porziuncola Chapel, Gardens, Local markets |
| Rocca Maggiore | The area around the fortress offers stunning views and a unique historical experience, appealing to those interested in history and panoramic scenery. | Rocca Maggiore, Scenic viewpoints, Historical tours |
| Porta San Francesco | An area known for its significant architectural heritage, close to the entrance of the historic center, providing easy access to Assisi's main attractions. | Porta San Francesco, Nearby cafes, Cultural events |
| Valle di Assisi | This tranquil valley offers a rural retreat feel with beautiful landscapes, appealing to visitors looking for a nature-focused stay. | Hiking trails, Wine tasting, Farm stays, Stunning countryside |
Understanding Airbnb License Requirements & STR Laws in Assisi (2025)
Yes, Assisi, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assisi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Assisi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Assisibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Monastery of 1071] Breakfast in the centre](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6OTUxMjk4NTMyNTE3NjEyMzY0/original/350a1641-4c33-4dd9-9ffe-44c4743153b0.png?im_w=480&im_format=avif)
[Monastery of 1071] Breakfast in the centre
Entire Place • 3 bedrooms
Beautiful farmhouse immersed in nature in Assisi
Entire Place • 5 bedrooms
![[Super Loft] communicating in the Center](https://a0.muscache.com/im/pictures/miso/Hosting-955735086929617582/original/32bf3ef2-ddf9-4f1e-a470-c27404c98000.jpeg?im_w=480&im_format=avif)
[Super Loft] communicating in the Center
Entire Place • 2 bedrooms
Assisi apartment with garden/pool
Entire Place • 4 bedrooms
La Sentinella. Farmhouse in the hills in Assisi
Entire Place • 5 bedrooms
Assisi Il Casale in nature
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Assisi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Assisi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisa.Luca | 10 | $492,682 | 478 | 4.97/5.0 |
| Il Giardino | 12 | $259,912 | 130 | 4.77/5.0 |
| Riccardo E Michele | 8 | $247,185 | 310 | 4.91/5.0 |
| Agnese | 11 | $201,412 | 1356 | 4.79/5.0 |
| Eddie Kaul | 9 | $179,443 | 293 | 4.86/5.0 |
| Valentina | 3 | $113,206 | 225 | 4.80/5.0 |
| Manuela | 3 | $104,040 | 15 | 3.30/5.0 |
| Evaristo | 3 | $99,922 | 124 | 4.91/5.0 |
| B&B Cantico | 6 | $83,681 | 41 | 3.28/5.0 |
| Benedetta | 1 | $77,918 | 34 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assisi.
Dive Deeper: Advanced Assisi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assisi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAssisi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Assisi
- The Assisi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 528 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Assisi, Apartment/Condo properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.5% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.1%) offer potential for unique stay experiences.
Assisi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Assisi
- The dominant room capacity in Assisi is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Assisi, indicating a high concentration in these sizes.
Assisi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Assisi
- The most common guest capacity trend in Assisi vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Assisi STR market, accounting for 48.3% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Assisi.
- On average, properties in Assisi are equipped to host 3.8 guests.
Assisi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Assisi
- The most common availability pattern in Assisi falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Assisi (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Assisi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
158 listings
31.8% of total
2 Nights
167 listings
33.6% of total
3 Nights
41 listings
8.2% of total
4-6 Nights
8 listings
1.6% of total
7-29 Nights
26 listings
5.2% of total
30+ Nights
97 listings
19.5% of total
Key Insights
- The most prevalent minimum stay requirement in Assisi is 2 Nights, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Assisi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.5%) caters to monthly stays (30+ nights) in Assisi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.6% of Assisi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assisi.
Assisi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.1% of total
Super Strict 30 Days
2 listings
0.4% of total
Flexible
198 listings
44.2% of total
Moderate
197 listings
44% of total
Strict
46 listings
10.3% of total
Cancellation Policy Insights for Assisi
- The prevailing Airbnb cancellation policy trend in Assisi is Flexible, used by 44.2% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Assisi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.2% market standard in Assisi.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Assisi.
Assisi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Assisi
- The overall average booking lead time for vacation rentals in Assisi is 54 days.
- Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Assisi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Assisi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Assisi (2025)
Amenity Prevalence
Amenity Insights for Assisi
- Essential amenities in Assisi that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Assisi: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Assisi to stay competitive.
Assisi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Assisi
- The typical guest profile for Airbnb in Assisi consists of predominantly international visitors (68%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 32.2% of guests.
- Key international markets include Italy (32.2%) and United States (24.9%).
- Top languages spoken are English (42.1%) followed by Italian (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Assisi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |
| Barberino Tavarnelle | 83 | $2,667 | $356.47 | 43% |