Viareggio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Viareggio in 2025? Explore comprehensive Airbnb analytics for Viareggio, Tuscany, Italy to uncover income potential. This 2025 STR market report for Viareggio, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 889 active listings.
Whether you're considering an Airbnb investment in Viareggio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viareggio Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viareggio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viareggio (2025)
Understanding the monthly revenue variations for Airbnb listings in Viareggio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viareggio is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viareggio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,560+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,334 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,355 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $673, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viareggio
Viareggio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viareggio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viareggio:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viareggio
Average Daily Rate (ADR) Airbnb Trends in Viareggio (2025)
Effective short term rental pricing strategy in Viareggio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viareggio typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Viareggio
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Airbnb Seasonality Analysis & Trends in Viareggio (2025)
Peak Season (August, July, June)
- Revenue averages $3,066 per month
- Occupancy rates average 55.0%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $907 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $138
Seasonality Insights for Viareggio
- The Airbnb seasonality in Viareggio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viareggio's highest earning potential, with monthly revenues capable of climbing to $3,588, occupancy reaching a high of 66.5%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $868, occupancy could drop to 22.3%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viareggio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viareggio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viareggio (2025)
Exploring the top neighborhoods for short-term rentals in Viareggio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Passeggiata di Viareggio | A beautiful promenade lined with palm trees, shops, and restaurants. This area attracts tourists for leisurely strolls and beach access, making it a prime location for vacation rentals. | Viareggio Beach, La Passeggiata, Sea Life Aquarium, Villa Borbone, Piazza Shelley |
| Viareggio Center | The heart of the city, bustling with shops, cafes, and cultural sites. Its central location makes it a great place for tourists wanting to experience local life and amenities. | Teatro Politeama, Piazza Garibaldi, Museo della Marineria, Shopping streets, Cafes and restaurants |
| Darsena | The marina area of Viareggio, perfect for those who enjoy sailing and seafood. Attracts both tourists and locals seeking a waterfront experience with restaurants and bars. | Port of Viareggio, Marina di Torre del Lago, Restaurants by the sea, Nightlife at the Darsena |
| Lido di Camaiore | A neighboring beach area known for its sandy beaches and family-friendly atmosphere. It's popular for summer vacations and attracts many families. | Lido Beach, Shopping along Viale Italia, Parks and playgrounds, Beach clubs, Piazza Nieri |
| Torre del Lago | A picturesque area known for the Puccini Festival and nearby lakes. Ideal for cultural tourism and exploring nature, making it a year-round rental option. | Lake Massaciuccoli, Puccini Festival, Villa Puccini, Cultural events, Natural reserves |
| Pineta di Ponente | A green area just behind the beach with pine trees and walking paths. Attractive for those wanting a mix of beach and nature, suitable for longer stays. | Pine forest walks, Beach access, Cycle paths, Picnic areas, Nature trails |
| Marina di Pietrasanta | Close to Viareggio, this area features upscale beach clubs and an elegant atmosphere. It's frequented by affluent tourists looking for luxurious stays. | Versiliana Park, Art galleries, Luxurious beach clubs, Local artisan shops, Restaurants |
| Castiglioncello | A bit further down the coast but famous for its stunning cliffs and beaches. Known for its artistic heritage and preferred by those seeking a quieter and scenic experience. | Baia del Qunital, Cliff walks, Art exhibitions, Historical sites, More secluded beaches |
Understanding Airbnb License Requirements & STR Laws in Viareggio (2025)
Yes, Viareggio, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viareggio to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Viareggio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viareggiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Seaside Apt] Near Pisa, 5 Lands, Private Parking](https://a0.muscache.com/im/pictures/airflow/Hosting-881580457099233891/original/3ffbfae6-b7ad-462a-818e-8a588923af4b.jpg?im_w=480&im_format=avif)
[Seaside Apt] Near Pisa, 5 Lands, Private Parking
Entire Place • 2 bedrooms
Viareggio Centro Dandelion Home
Entire Place • 3 bedrooms
Modern Apartment next the beach
Entire Place • 3 bedrooms
Liberty Villa, exclusive! With pool and garden
Entire Place • 6 bedrooms
Luxury Designer-House with Rooftop-Terrace
Entire Place • 3 bedrooms
![* 500 MT MARE e Divertimento * [AC WI-FI Parkig]](https://a0.muscache.com/im/pictures/hosting/Hosting-1086869455184370709/original/614b2fc0-6c99-470c-945e-a63d0d250ea4.jpeg?im_w=480&im_format=avif)
* 500 MT MARE e Divertimento * [AC WI-FI Parkig]
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viareggio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viareggio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Italy | 10 | $218,510 | 83 | 3.98/5.0 |
| Ma Maison Vacation Rental | 18 | $207,013 | 168 | 3.54/5.0 |
| Alessandra - Interhome Group | 7 | $179,229 | 35 | 3.72/5.0 |
| Daniel | 12 | $173,788 | 96 | 4.14/5.0 |
| Daniele By BelcantoVillas | 8 | $135,862 | 28 | 3.58/5.0 |
| Giovanni | 3 | $127,712 | 157 | 4.97/5.0 |
| Sofia | 6 | $124,308 | 157 | 4.80/5.0 |
| Luca | 3 | $123,697 | 86 | 4.81/5.0 |
| Lucca Apartments And Villas S. | 5 | $117,480 | 92 | 4.75/5.0 |
| Elia Maria | 1 | $113,192 | 49 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viareggio.
Dive Deeper: Advanced Viareggio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viareggio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViareggio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viareggio
- The Viareggio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 889 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viareggio, Apartment/Condo properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.0%) offer potential for unique stay experiences.
Viareggio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viareggio
- The dominant room capacity in Viareggio is 2 bedrooms listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.0% of the active Airbnb listings in Viareggio, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viareggio.
Viareggio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viareggio
- The most common guest capacity trend in Viareggio vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Viareggio STR market, accounting for 49.1% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viareggio.
- On average, properties in Viareggio are equipped to host 4.4 guests.
Viareggio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viareggio
- The most common availability pattern in Viareggio falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viareggio (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viareggio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
122 listings
15.2% of total
2 Nights
219 listings
27.2% of total
3 Nights
86 listings
10.7% of total
4-6 Nights
130 listings
16.1% of total
7-29 Nights
124 listings
15.4% of total
30+ Nights
124 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Viareggio is 2 Nights, adopted by 27.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Viareggio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.2% of Viareggio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viareggio.
Viareggio Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
35 listings
4.8% of total
Super Strict 60 Days
8 listings
1.1% of total
Flexible
178 listings
24.6% of total
Moderate
299 listings
41.4% of total
Strict
203 listings
28.1% of total
Cancellation Policy Insights for Viareggio
- The prevailing Airbnb cancellation policy trend in Viareggio is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (28.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Viareggio.
- Regularly review your cancellation policy against competitors and market demand shifts in Viareggio.
Viareggio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viareggio
- The overall average booking lead time for vacation rentals in Viareggio is 62 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Viareggio.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Viareggio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viareggio (2025)
Amenity Prevalence
Amenity Insights for Viareggio
- Essential amenities in Viareggio that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viareggio: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viareggio to stay competitive.
Viareggio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viareggio
- The typical guest profile for Airbnb in Viareggio consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.5% of guests.
- Key international markets include Italy (36.5%) and Germany (13.7%).
- Top languages spoken are English (36.9%) followed by Italian (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viareggio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |