Genoa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Genoa in 2025? Explore comprehensive Airbnb analytics for Genoa, Liguria, Italy to uncover income potential. This 2025 STR market report for Genoa, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,335 active listings.
Whether you're considering an Airbnb investment in Genoa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Genoa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Genoa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Genoa (2025)
Understanding the monthly revenue variations for Airbnb listings in Genoa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Genoa is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Genoa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,354 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $823, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Genoa
Genoa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Genoa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Genoa:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Genoa
Average Daily Rate (ADR) Airbnb Trends in Genoa (2025)
Effective short term rental pricing strategy in Genoa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Genoa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $187+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Genoa
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Airbnb Seasonality Analysis & Trends in Genoa (2025)
Peak Season (July, August, May)
- Revenue averages $2,570 per month
- Occupancy rates average 59.8%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,770 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $121
Low Season (January, February, March)
- Revenue drops to average $1,000 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $112
Seasonality Insights for Genoa
- The Airbnb seasonality in Genoa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Genoa's highest earning potential, with monthly revenues capable of climbing to $2,577, occupancy reaching a high of 65.8%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $933, occupancy could drop to 29.2%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Genoa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Genoa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Genoa (2025)
Exploring the top neighborhoods for short-term rentals in Genoa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Genoa, known for its narrow streets, rich history, and beautiful architecture. It attracts tourists interested in the cultural and historical aspects of the city. | Palazzo Ducale, Cattedrale di San Lorenzo, Piazza de Ferrari, Via Garibaldi, Aquarium of Genoa |
| Boccadasse | A charming fishing village with colorful houses and beautiful seaside views. It's popular with tourists and locals alike looking for a picturesque escape. | Boccadasse Beach, Faro di Boccadasse, Gelateria Porticciolo, Scoglio dei mille, Aperitivo by the sea |
| Porto Antico | A renovated old port area that has become a cultural and entertainment hub with attractions like the aquarium and museums. Ideal for those looking for a lively atmosphere. | Aquarium of Genoa, Museum of the Sea, Teatro della Tosse, Biosfera, Porto Antico shopping |
| Nervi | A beautiful coastal neighborhood known for its parks and villa showcases. It offers a mix of nature and culture, perfect for relaxation and outdoor activities. | Parchi di Nervi, Museo Luxoro, Passeggiata Anita Garibaldi, Nervi Beach, Villa delle Piante |
| Albaro | An upscale residential neighborhood with elegance and green spaces. It draws visitors looking for a more tranquil and affluent stay. | Piazza Sturla, Parco della Villetta Di Negro, Villa Croce, Church of St. Francis, Lungomare |
| Castelletto | Known for its stunning views over the city and harbor, it's a great spot for those looking to enjoy the scenic beauty of Genoa. | Belvedere di Castelletto, Parco delle Mura, San Matteo Cathedral, Castello d'Albertis, Via Garibaldi |
| Carignano | An exclusive area known for its historical buildings and proximity to the city center. It's ideal for luxury accommodation seekers. | Museo di Storia Naturale, Villa del Principe, Piazza Carignano, Palazzo Cattaneo, Teatro Carlo Felice |
| Sestri Levante | A bit outside of Genoa, known for its beautiful beaches and charming old town. Perfect for guests wanting a seaside getaway. | Baia del Silenzio, Baia delle Favole, Church of San Niccolò, Cristo Risorto, Lungomare |
Understanding Airbnb License Requirements & STR Laws in Genoa (2025)
Yes, Genoa, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Genoa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Genoa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Genoabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Noble apartment near the Aquarium of Genoa
Entire Place • 2 bedrooms
![Exclusive 130 sqm + Terrace [San Vincenzo]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-949999841246530728/original/e8bbe68d-b9a6-41d5-aaa8-e3284321c263.jpeg?im_w=480&im_format=avif)
Exclusive 130 sqm + Terrace [San Vincenzo]
Entire Place • 3 bedrooms
Genova Nervi Bellavista mare Portofino
Entire Place • 1 bedroom
Bright apartment in the heart of Genoa+balcony
Entire Place • 1 bedroom
![[Aquarium] Rolli Luxury Penthouse + Terrace & View](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTA1MDkxOTU5Njc2MTc4MDczNw%3D%3D/original/7406cec6-fa45-4da3-b7c5-489ecbee413e.jpeg?im_w=480&im_format=avif)
[Aquarium] Rolli Luxury Penthouse + Terrace & View
Entire Place • 2 bedrooms
Waterfront Genova Park Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Genoa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Genoa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Liguria | 148 | $2,891,313 | 1770 | 3.82/5.0 |
| Welcome To Liguria | 23 | $475,874 | 565 | 4.39/5.0 |
| Manuela | 18 | $460,405 | 418 | 4.40/5.0 |
| Genovabnb | 19 | $407,388 | 854 | 4.22/5.0 |
| Federico | 3 | $344,127 | 118 | 4.82/5.0 |
| Genovainrelax | 19 | $342,362 | 187 | 2.77/5.0 |
| Joivy Italy | 17 | $311,131 | 280 | 3.75/5.0 |
| JOIVY Italy | 13 | $303,717 | 534 | 3.94/5.0 |
| Holiday | 42 | $294,437 | 254 | 2.38/5.0 |
| Alessio | 6 | $250,887 | 134 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Genoa.
Dive Deeper: Advanced Genoa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Genoa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGenoa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Genoa
- The Genoa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 2,335 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Genoa, Apartment/Condo properties are the most common (90.8%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others, unique stays, outdoor/unique (combined 9.2%) offer potential for unique stay experiences.
Genoa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Genoa
- The dominant room capacity in Genoa is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Genoa, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Genoa is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Genoa.
Genoa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Genoa
- The most common guest capacity trend in Genoa vacation rentals is listings accommodating 4 guests (39.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Genoa STR market, accounting for 56.8% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Genoa.
- On average, properties in Genoa are equipped to host 3.6 guests.
Genoa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Genoa
- The most common availability pattern in Genoa falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Genoa (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Genoa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
618 listings
29% of total
2 Nights
785 listings
36.8% of total
3 Nights
150 listings
7% of total
4-6 Nights
69 listings
3.2% of total
7-29 Nights
117 listings
5.5% of total
30+ Nights
394 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Genoa is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Genoa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Genoa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Genoa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Genoa.
Genoa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
35 listings
1.8% of total
Super Strict 60 Days
22 listings
1.1% of total
Flexible
736 listings
38% of total
Moderate
951 listings
49.1% of total
Strict
191 listings
9.9% of total
Cancellation Policy Insights for Genoa
- The prevailing Airbnb cancellation policy trend in Genoa is Moderate, used by 49.1% of listings.
- The market strongly favors guest-friendly terms, with 87.1% of listings offering Flexible or Moderate policies. This suggests guests in Genoa may expect booking flexibility.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.1% market standard in Genoa.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Genoa.
Genoa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Genoa
- The overall average booking lead time for vacation rentals in Genoa is 38 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Genoa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Genoa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Genoa (2025)
Amenity Prevalence
Amenity Insights for Genoa
- Essential amenities in Genoa that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Genoa: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Genoa to stay competitive.
Genoa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Genoa
- The typical guest profile for Airbnb in Genoa consists of predominantly international visitors (82%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.0% of guests.
- Key international markets include France (18.1%) and Italy (18%).
- Top languages spoken are English (39.1%) followed by French (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Genoa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |