Rome Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Rome in 2025? Explore comprehensive Airbnb analytics for Rome, Lazio, Italy to uncover income potential. This 2025 STR market report for Rome, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 23,290 active listings.
Whether you're considering an Airbnb investment in Rome, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rome Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rome Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rome (2025)
Understanding the monthly revenue variations for Airbnb listings in Rome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rome is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rome across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,578 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,790 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,533, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rome
Rome Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rome:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rome
Average Daily Rate (ADR) Airbnb Trends in Rome (2025)
Effective short term rental pricing strategy in Rome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rome typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Rome
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Airbnb Seasonality Analysis & Trends in Rome (2025)
Peak Season (May, June, April)
- Revenue averages $4,880 per month
- Occupancy rates average 64.1%
- Daily rates average $207
Shoulder Season
- Revenue averages $3,651 per month
- Occupancy maintains around 56.0%
- Daily rates hold near $204
Low Season (January, February, March)
- Revenue drops to average $2,396 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $193
Seasonality Insights for Rome
- The Airbnb seasonality in Rome shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rome's highest earning potential, with monthly revenues capable of climbing to $5,214, occupancy reaching a high of 68.0%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,220, occupancy could drop to 36.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rome.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rome seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rome (2025)
Exploring the top neighborhoods for short-term rentals in Rome? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Trastevere | Charming medieval neighborhood known for its narrow cobblestone streets and vibrant nightlife. It's a favorite among tourists for its authentic Roman atmosphere and local dining options. | Santa Maria in Trastevere, Trastevere Night Market, Orto Botanico, Piazza Trilussa, Vibrant trattorias and bars |
| Centro Storico | The historic center of Rome, packed with culture and history. Close to iconic landmarks, making it a prime location for tourists wanting to be in the heart of the city. | Pantheon, Piazza Navona, Trevi Fountain, Campo de' Fiori, Roman Forum |
| Testaccio | Known for its authentic Roman cuisine and a more local experience, Testaccio is great for visitors who want to dine like a local while being close to the city center. | Mercato di Testaccio, Monte dei Cocci, Pyramid of Cestius, Via Marmorata, Testaccio's culinary scene |
| Monti | A trendy district filled with boutiques and vintage shops, Monti attracts a younger crowd and is known for its bohemian vibe, as well as proximity to the Colosseum. | Colosseum, Basilica di Santa Maria Maggiore, Via della Madonna dei Monti, Piazza della Madonna dei Monti, Local artisan shops |
| Spanish Steps | A prime luxury area, home to upscale shopping and dining. It attracts affluent tourists looking for a central stay close to Rome's famous attractions. | Spanish Steps, Piazza di Spagna, Via dei Condotti, Trinità dei Monti, Keats-Shelley Memorial House |
| Vatican City | Home to the Vatican Museums and St. Peter's Basilica, this area draws millions of visitors each year, making it a hot spot for short-term rentals. | St. Peter's Basilica, Vatican Museums, Sistine Chapel, Castel Sant'Angelo, Piazza San Pietro |
| Nomentano | A lesser-known area that is becoming increasingly popular, Nomentano offers a more local experience while still being well connected to the city center. | Parco della Caffarella, Banca d'Italia, Via Nomentana, Roman ruins, Local cafes and restaurants |
| Eur | A modern district known for its fascist architecture and business centers. Popular for both tourists and business travelers looking for a different side of Rome. | Palazzo della Civiltà Italiana, Parco Centrale del Lago, Museum of Roman Civilization, Eur Lake, Shopping centers |
Understanding Airbnb License Requirements & STR Laws in Rome (2025)
Yes, Rome, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rome to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Rome (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Romebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pelliccia 11 Trastevere Penthouse
Entire Place • 3 bedrooms
Domus Alberico (up to 28 people)
Entire Place • 6 bedrooms
Andrea's houses - Roof Suite Rome
Entire Place • 3 bedrooms
Unique Riad in Trastevere
Entire Place • 4 bedrooms
Trevi's Wish
Entire Place • 4 bedrooms
Experience Collection by ROMAC - Margana Palace
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rome (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| IFlat | 184 | $13,901,245 | 14831 | 4.51/5.0 |
| Welcome To Italy | 187 | $6,864,355 | 7923 | 4.34/5.0 |
| The Best Rent | 57 | $4,076,390 | 1293 | 4.44/5.0 |
| Stefano | 62 | $3,866,744 | 4364 | 4.44/5.0 |
| Nicoletta | 51 | $3,810,049 | 1658 | 4.07/5.0 |
| Daniela & Friends | 17 | $3,338,526 | 1271 | 4.66/5.0 |
| Federico | 48 | $3,228,837 | 7426 | 4.75/5.0 |
| WonderWhereToStay | 75 | $3,123,831 | 2135 | 4.17/5.0 |
| Pa Dani & Friends | 12 | $2,857,662 | 1420 | 4.59/5.0 |
| SpaceIdeas | 18 | $2,531,128 | 2266 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rome.
Dive Deeper: Advanced Rome STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRome Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rome
- The Rome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 23,290 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rome, Apartment/Condo properties are the most common (84.2%), reflecting the local real estate landscape.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.7%) offer potential for unique stay experiences.
Rome Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rome
- The dominant room capacity in Rome is 1 bedroom listings, making up 50.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Rome, indicating a high concentration in these sizes.
- With over half the market (50.3%) consisting of studios or 1-bedroom units, Rome is particularly well-suited for individuals or couples.
Rome Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rome
- The most common guest capacity trend in Rome vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rome STR market, accounting for 50.2% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rome.
- On average, properties in Rome are equipped to host 3.5 guests.
Rome Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rome
- The most common availability pattern in Rome falls within the 91-180 days range, representing 31.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rome (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rome Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4861 listings
22.4% of total
2 Nights
6862 listings
31.6% of total
3 Nights
2906 listings
13.4% of total
4-6 Nights
758 listings
3.5% of total
7-29 Nights
1199 listings
5.5% of total
30+ Nights
5159 listings
23.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rome is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.7%) caters to monthly stays (30+ nights) in Rome, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Rome hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rome.
Rome Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
220 listings
1.1% of total
Super Strict 60 Days
34 listings
0.2% of total
Flexible
6137 listings
29.9% of total
Moderate
10947 listings
53.3% of total
Strict
3197 listings
15.6% of total
Cancellation Policy Insights for Rome
- The prevailing Airbnb cancellation policy trend in Rome is Moderate, used by 53.3% of listings.
- The market strongly favors guest-friendly terms, with 83.2% of listings offering Flexible or Moderate policies. This suggests guests in Rome may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Rome.
- Regularly review your cancellation policy against competitors and market demand shifts in Rome.
Rome STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rome
- The overall average booking lead time for vacation rentals in Rome is 54 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Rome.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Rome averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rome (2025)
Amenity Prevalence
Amenity Insights for Rome
- Essential amenities in Rome that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rome: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rome to stay competitive.
Rome Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rome
- The typical guest profile for Airbnb in Rome consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.9% of guests.
- Key international markets include United States (30.8%) and United Kingdom (8.5%).
- Top languages spoken are English (46.9%) followed by Spanish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| San Casciano dei Bagni | 56 | $2,235 | $415.84 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |