Ostuni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Ostuni in 2025? Explore comprehensive Airbnb analytics for Ostuni, Apulia, Italy to uncover income potential. This 2025 STR market report for Ostuni, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,576 active listings.
Whether you're considering an Airbnb investment in Ostuni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ostuni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ostuni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ostuni (2025)
Understanding the monthly revenue variations for Airbnb listings in Ostuni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ostuni is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ostuni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,298+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,342 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $665, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ostuni
Ostuni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ostuni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ostuni:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ostuni
Average Daily Rate (ADR) Airbnb Trends in Ostuni (2025)
Effective short term rental pricing strategy in Ostuni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ostuni typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $509+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Ostuni
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Airbnb Seasonality Analysis & Trends in Ostuni (2025)
Peak Season (August, July, May)
- Revenue averages $4,575 per month
- Occupancy rates average 47.6%
- Daily rates average $256
Shoulder Season
- Revenue averages $2,648 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $235
Low Season (January, February, March)
- Revenue drops to average $1,040 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $227
Seasonality Insights for Ostuni
- The Airbnb seasonality in Ostuni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ostuni's highest earning potential, with monthly revenues capable of climbing to $5,129, occupancy reaching a high of 56.8%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $990, occupancy could drop to 17.8%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ostuni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ostuni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ostuni (2025)
Exploring the top neighborhoods for short-term rentals in Ostuni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Ostuni, characterized by its whitewashed buildings and charming narrow streets. A prime tourist destination filled with restaurants, shops, and beautiful views. | Ostuni Cathedral, Piazza della Libertà, Museo Diocesano, Arco Scoppa, Belvedere San Francesco |
| Ostuni Beach | The stunning beaches near Ostuni attract tourists seeking sun and sea. Ideal for hosting beachgoers during the summer season. | Pilone Beach, Lido Morelli, Baia di Camerini, Torre Pozzella, Grotta della Meraviglie |
| Contrada Lamacornola | A more rural area near Ostuni, known for its olive groves and tranquility. Appeals to travelers looking for a peaceful getaway. | Olive Oil Farms, Countryside Trails, Local Vineyards |
| Cisternino | A picturesque town located a short drive from Ostuni, known for its trulli houses and beautiful landscapes. It attracts visitors for day trips and country experiences. | Historic Trulli, Piazza Vittorio Emanuele, Cisternino’s historic center, Food markets |
| Martina Franca | This nearby town is known for its baroque architecture and is a hub for food and art lovers. It's perfect for guests wanting to explore beyond Ostuni. | Palazzo Ducale, Valle d'Itria, Historical City Center, Festivals |
| Alberobello | Famous for its unique trulli houses, this UNESCO World Heritage site draws many tourists each year. A fantastic location for those looking to delve into Apulian culture. | Trulli of Alberobello, Trullo Sovrano, Church of Saint Anthony, Alberobello's museums |
| Ostuni Countryside | The rural outskirts boast beautiful landscapes including vineyards and olive groves, perfect for eco-tourism and rural retreats. | Vineyards, Olive Oil Tours, Cycling Trails |
| Carovigno | A coastal town known for its historical sites and beautiful beaches, making it a great option for vacationers looking to enjoy both culture and relaxation. | Castle of Carovigno, Torre Guaceto Nature Reserve, Local Agriturismos |
Understanding Airbnb License Requirements & STR Laws in Ostuni (2025)
Yes, Ostuni, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ostuni to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Ostuni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ostunibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Margareta
Entire Place • 4 bedrooms
Masseria Bensistà
Entire Place • 3 bedrooms
Villa Bellavista
Entire Place • 5 bedrooms
Corte dei Messapi
Entire Place • 12 bedrooms
CASOLARE TREGGI ' 🅖🅖🅖
Entire Place • 7 bedrooms
Luxury complex Borgo Cinera
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ostuni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ostuni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Puglia | 117 | $1,878,578 | 1645 | 3.35/5.0 |
| Raro | 15 | $1,055,610 | 53 | 2.68/5.0 |
| Barbarhouse SRL | 40 | $1,031,185 | 224 | 2.72/5.0 |
| Massimo | 5 | $743,394 | 32 | 2.00/5.0 |
| Apuliarentals | 12 | $514,832 | 194 | 3.64/5.0 |
| Antonella | 19 | $473,108 | 570 | 4.32/5.0 |
| Welcome To Italy | 27 | $348,681 | 458 | 4.12/5.0 |
| Ostuni In Vacanza SRL | 11 | $334,693 | 93 | 2.66/5.0 |
| Santandrea | 5 | $331,640 | 11 | 3.00/5.0 |
| Trulli & Dimore | 7 | $276,359 | 51 | 2.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ostuni.
Dive Deeper: Advanced Ostuni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ostuni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOstuni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ostuni
- The Ostuni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 1,576 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ostuni, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Ostuni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ostuni
- The dominant room capacity in Ostuni is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Ostuni, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ostuni.
Ostuni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ostuni
- The most common guest capacity trend in Ostuni vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ostuni STR market, accounting for 48.5% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ostuni.
- On average, properties in Ostuni are equipped to host 4.5 guests.
Ostuni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ostuni
- The most common availability pattern in Ostuni falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ostuni (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ostuni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
315 listings
21% of total
2 Nights
292 listings
19.5% of total
3 Nights
233 listings
15.6% of total
4-6 Nights
306 listings
20.4% of total
7-29 Nights
182 listings
12.2% of total
30+ Nights
169 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ostuni is 1 Night, adopted by 21% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Ostuni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21% of Ostuni hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ostuni.
Ostuni Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
2% of total
Super Strict 60 Days
37 listings
3.2% of total
Flexible
215 listings
18.4% of total
Moderate
513 listings
43.9% of total
Strict
380 listings
32.5% of total
Cancellation Policy Insights for Ostuni
- The prevailing Airbnb cancellation policy trend in Ostuni is Moderate, used by 43.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.3%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.9% market standard in Ostuni.
- With 32.5% using Strict terms, this is a viable option in Ostuni, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ostuni.
Ostuni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ostuni
- The overall average booking lead time for vacation rentals in Ostuni is 56 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ostuni.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Ostuni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ostuni (2025)
Amenity Prevalence
Amenity Insights for Ostuni
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ostuni to stay competitive.
Ostuni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ostuni
- The typical guest profile for Airbnb in Ostuni consists of predominantly international visitors (86%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.9% of guests.
- Key international markets include France (16.8%) and United Kingdom (15.2%).
- Top languages spoken are English (41%) followed by French (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ostuni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Martina Franca | 569 | $1,657 | $217.67 | 39% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |
| San Pietro in Lama | 11 | $1,601 | $158.18 | 41% |