San Gimignano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in San Gimignano in 2025? Explore comprehensive Airbnb analytics for San Gimignano, Tuscany, Italy to uncover income potential. This 2025 STR market report for San Gimignano, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 517 active listings.
Whether you're considering an Airbnb investment in San Gimignano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Gimignano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Gimignano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Gimignano (2025)
Understanding the monthly revenue variations for Airbnb listings in San Gimignano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Gimignano is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Gimignano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,604 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Gimignano
San Gimignano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Gimignano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Gimignano:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Gimignano
Average Daily Rate (ADR) Airbnb Trends in San Gimignano (2025)
Effective short term rental pricing strategy in San Gimignano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Gimignano typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in San Gimignano
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Airbnb Seasonality Analysis & Trends in San Gimignano (2025)
Peak Season (July, August, June)
- Revenue averages $3,674 per month
- Occupancy rates average 49.5%
- Daily rates average $247
Shoulder Season
- Revenue averages $2,422 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $231
Low Season (January, February, March)
- Revenue drops to average $1,177 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $221
Seasonality Insights for San Gimignano
- The Airbnb seasonality in San Gimignano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Gimignano's highest earning potential, with monthly revenues capable of climbing to $3,888, occupancy reaching a high of 54.0%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,030, occupancy could drop to 21.2%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Gimignano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Gimignano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Gimignano (2025)
Exploring the top neighborhoods for short-term rentals in San Gimignano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of San Gimignano, filled with medieval towers, stunning architecture, and rich history. A top destination for tourists seeking to immerse themselves in the culture and heritage of Tuscany. | Piazza della Cisterna, Collegiate Church of San Gimignano, Palazzo del Popolo, Museum of Sacred Art, San Gimignano 1300 |
| Countryside Surroundings | Offers beautiful views of the Tuscan hills and vineyards, attracting visitors looking for a scenic and tranquil getaway. Perfect for wine enthusiasts and those wanting a more relaxed experience. | Vernaccia di San Gimignano vineyards, San Gimignano's countryside trails, Castello di Monteriggioni, Agriturismo experiences, Local olive oil farms |
| Piazza della Cisterna | A central square with many restaurants and shops, ideal for visitors wanting to experience the local atmosphere. Great spot for hosting as it's a lively area with constant foot traffic. | Gelateria Dondoli, Local cafes and shops, Annual festivals, Street performances, Cultural events |
| Museum District | Home to various museums and art galleries, this area attracts tourists interested in art and culture, providing a steady flow of visitors year-round. | San Gimignano 1300 Museum, Museum of Sacred Art, Contemporary Art Gallery, Etruscan Museum, Wine Museum |
| Local Culinary Spots | Known for its exquisite culinary offerings, including traditional Tuscan cuisine. Appeals to foodies and those seeking authentic local experiences. | Cooking classes, Local trattorias, Wine tours, Festivals celebrating local food, Culinary workshops |
| San Gimignano's Walls | The historic walls that surround the town offer stunning views and are a great location for enjoying the scenery. Popular for visitors who appreciate history and architecture. | City walls pathway, Panoramic views of Tuscany, Historical guided tours, Photography spots, Walking trails |
| Religious Sites | Houses several important churches and religious sites, attracting spiritual tourists and those interested in religious history, making it a diverse offering for hosts. | Chiesa di Sant'Agostino, Church of San Lorenzo in Ponte, San Bartolo in San Gimignano, Donnini Chapel, Historical Christian tours |
| Vineyard and Winery Tours | Centrally located among prestigious vineyards, popular with wine lovers looking to explore and taste local wines. Perfect for hosting guests who enjoy wine experiences. | Wine tasting events, Guided vineyard tours, Winery visits, Wine festivals, Local wine shops |
Understanding Airbnb License Requirements & STR Laws in San Gimignano (2025)
Yes, San Gimignano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Gimignano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in San Gimignano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Gimignanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive villa private pool Florence and Sienna
Entire Place • 7 bedrooms
Truly Tuscan villa with pool 6km to San Gimignano
Entire Place • 5 bedrooms
Exclusive Villa near San Gimignano with pool
Entire Place • 7 bedrooms
Exclusive Villa with pool in San Gimignano
Entire Place • 10 bedrooms
Villa San Gimignano View By MMega
Entire Place • 5 bedrooms
Country house with panoramic pool and gardern
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Gimignano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Gimignano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| We Tuscany | 25 | $753,788 | 450 | 3.93/5.0 |
| Serena | 1 | $357,646 | 31 | 4.97/5.0 |
| Birgit - Interhome Group | 16 | $338,125 | 315 | 4.20/5.0 |
| Giulia | 3 | $324,965 | 431 | 4.96/5.0 |
| Posarelli Villas | 8 | $282,250 | 97 | 4.60/5.0 |
| MMega Homes And Villas | 6 | $282,090 | 36 | 2.35/5.0 |
| Pierluigi | 11 | $280,611 | 1525 | 4.65/5.0 |
| Samantha Geco Vacation Rentals | 9 | $218,742 | 62 | 3.91/5.0 |
| Paolo | 10 | $208,928 | 1678 | 4.82/5.0 |
| Gianni | 1 | $179,149 | 106 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Gimignano.
Dive Deeper: Advanced San Gimignano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Gimignano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Gimignano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Gimignano
- The San Gimignano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 517 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Gimignano, Apartment/Condo properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.4%) offer potential for unique stay experiences.
San Gimignano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Gimignano
- The dominant room capacity in San Gimignano is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in San Gimignano, indicating a high concentration in these sizes.
San Gimignano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Gimignano
- The most common guest capacity trend in San Gimignano vacation rentals is listings accommodating 4 guests (31.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the San Gimignano STR market, accounting for 55.5% of listings.
- 20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Gimignano.
- On average, properties in San Gimignano are equipped to host 3.9 guests.
San Gimignano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Gimignano
- The most common availability pattern in San Gimignano falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Gimignano (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Gimignano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
24.9% of total
2 Nights
106 listings
21.5% of total
3 Nights
84 listings
17% of total
4-6 Nights
84 listings
17% of total
7-29 Nights
20 listings
4.1% of total
30+ Nights
76 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Gimignano is 1 Night, adopted by 24.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in San Gimignano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.9% of San Gimignano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Gimignano.
San Gimignano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
34 listings
7.5% of total
Super Strict 60 Days
19 listings
4.2% of total
Flexible
134 listings
29.6% of total
Moderate
158 listings
35% of total
Strict
107 listings
23.7% of total
Cancellation Policy Insights for San Gimignano
- The prevailing Airbnb cancellation policy trend in San Gimignano is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (64.6%) and stricter (23.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in San Gimignano.
- Regularly review your cancellation policy against competitors and market demand shifts in San Gimignano.
San Gimignano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Gimignano
- The overall average booking lead time for vacation rentals in San Gimignano is 75 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in San Gimignano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these San Gimignano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Gimignano (2025)
Amenity Prevalence
Amenity Insights for San Gimignano
- Essential amenities in San Gimignano that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Gimignano: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Gimignano to stay competitive.
San Gimignano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Gimignano
- The typical guest profile for Airbnb in San Gimignano consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.2% of guests.
- Key international markets include United States (24.5%) and United Kingdom (10.7%).
- Top languages spoken are English (47.2%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Gimignano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |