La Spezia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in La Spezia in 2025? Explore comprehensive Airbnb analytics for La Spezia, Liguria, Italy to uncover income potential. This 2025 STR market report for La Spezia, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,467 active listings.
Whether you're considering an Airbnb investment in La Spezia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Spezia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Spezia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Spezia (2025)
Understanding the monthly revenue variations for Airbnb listings in La Spezia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Spezia is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Spezia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,494 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,636 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $890, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Spezia
La Spezia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Spezia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Spezia:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Spezia
Average Daily Rate (ADR) Airbnb Trends in La Spezia (2025)
Effective short term rental pricing strategy in La Spezia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Spezia typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in La Spezia
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Airbnb Seasonality Analysis & Trends in La Spezia (2025)
Peak Season (May, August, July)
- Revenue averages $3,034 per month
- Occupancy rates average 59.9%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,950 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $145
Low Season (January, February, March)
- Revenue drops to average $862 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $128
Seasonality Insights for La Spezia
- The Airbnb seasonality in La Spezia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Spezia's highest earning potential, with monthly revenues capable of climbing to $3,126, occupancy reaching a high of 62.7%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $808, occupancy could drop to 21.8%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Spezia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Spezia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Spezia (2025)
Exploring the top neighborhoods for short-term rentals in La Spezia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portovenere | A picturesque coastal town known for its stunning landscapes, charming harbor, and historical significance. It is a UNESCO World Heritage site that attracts tourists looking for natural beauty and cultural experiences. | Portovenere Church, Doria Castle, Palmaria Island, San Pietro Church, The Gulf of Poets |
| Cinque Terre | Famous for its five colorful villages perched on cliffs along the Italian Riviera, Cinque Terre is a major tourist destination offering breathtaking views and hiking opportunities. Perfect for travelers seeking adventure and stunning scenery. | Monterosso al Mare, Vernazza, Corniglia, Manarola, Riomaggiore, Sentiero Azzurro hiking trail |
| La Spezia City Center | The bustling heart of La Spezia, offering a blend of urban amenities, a vibrant waterfront, and easy access to nearby attractions like Cinque Terre. Ideal for business travelers and tourists alike. | Piazza Garibaldi, Museum of Modern and Contemporary Art, La Spezia Naval Museum, Castello di San Giorgio, Largo S. Giovanni |
| Riomaggiore | The first and most southern village of the Cinque Terre. Known for its narrow streets and colorful houses. A popular choice for visitors looking for a unique and romantic atmosphere. | Via dell'Amore, Castle of Riomaggiore, Church of San Giovanni Battista, Riomaggiore Beach, Wine and Oil Tours |
| Manarola | One of the most photogenic villages in Cinque Terre, famous for its hiking trails and gorgeous sea views. This area attracts many travelers wanting relaxation and exploration. | Manarola Harbor, Punta Bonfiglio, Via dell'Amore to Riomaggiore, Local vineyards, Church of San Lorenzo |
| Levanto | A charming town close to Cinque Terre, offering beautiful beaches and a relaxed atmosphere. This area attracts families, surfers, and travelers looking for a quieter experience. | Levanto Beach, San Salvatore Church, Biking trails, Levanto Historical Center, Natural Park of Cinque Terre |
| La Foce | Located near the historic villa, this area offers scenic views of the surrounding hills and gardens. It is a tranquil place for visitors looking for nature and relaxation. | La Foce Gardens, Historic villa, Walking trails, Scenic spots, Local eateries |
| Porto Venere National Park | An area offering protected marine and coastal environments, ideal for those interested in nature, hiking, and outdoor activities. A beautiful setting for eco-tourism. | Marine Reserve, Hiking trails, Seabed snorkeling, Flora and fauna diversity, Historical sites |
Understanding Airbnb License Requirements & STR Laws in La Spezia (2025)
Yes, La Spezia, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Spezia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in La Spezia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Speziabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Yacht Sanlorenzo 22
Entire Place • 4 bedrooms
Villa Spenser, 8+Pax, Privat Pool, A/C, Sea View,
Entire Place • 5 bedrooms
Croce di Malta Royale
Entire Place • 6 bedrooms
YACHT 20 mt la Spezia, 5 Terre
Entire Place • 2 bedrooms
Private Villa with Superb Sea Views and Pool
Entire Place • 4 bedrooms
Idyllium- Exclusive Nature Retreat w/ Pool&SeaView
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Spezia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Spezia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terre | 50 | $821,531 | 356 | 3.02/5.0 |
| Mytouristhome® | 33 | $684,403 | 602 | 2.88/5.0 |
| Welcome To Liguria | 32 | $579,371 | 584 | 4.00/5.0 |
| Lea Ginevra (Downtown Srl) | 8 | $550,746 | 465 | 4.55/5.0 |
| Eshel | 36 | $458,721 | 483 | 2.90/5.0 |
| Giacomo | 1 | $318,644 | 23 | 5.00/5.0 |
| Yulia | 12 | $263,562 | 406 | 4.49/5.0 |
| Roland | 3 | $255,550 | 145 | 4.91/5.0 |
| Giordano | 6 | $217,539 | 774 | 4.86/5.0 |
| AwesHome | 7 | $204,173 | 484 | 4.43/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Spezia.
Dive Deeper: Advanced La Spezia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Spezia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Spezia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Spezia
- The La Spezia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 1,467 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Spezia, Apartment/Condo properties are the most common (75.3%), reflecting the local real estate landscape.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
La Spezia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Spezia
- The dominant room capacity in La Spezia is 1 bedroom listings, making up 49.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.9% of the active Airbnb listings in La Spezia, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in La Spezia.
La Spezia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Spezia
- The most common guest capacity trend in La Spezia vacation rentals is listings accommodating 4 guests (33.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the La Spezia STR market, accounting for 51.9% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Spezia.
- On average, properties in La Spezia are equipped to host 3.5 guests.
La Spezia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Spezia
- The most common availability pattern in La Spezia falls within the 181-270 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Spezia (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Spezia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
338 listings
24% of total
2 Nights
595 listings
42.2% of total
3 Nights
168 listings
11.9% of total
4-6 Nights
50 listings
3.5% of total
7-29 Nights
70 listings
5% of total
30+ Nights
189 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in La Spezia is 2 Nights, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.2%) of the La Spezia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in La Spezia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.2% of La Spezia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Spezia.
La Spezia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
0.8% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
443 listings
34.9% of total
Moderate
675 listings
53.2% of total
Strict
138 listings
10.9% of total
Cancellation Policy Insights for La Spezia
- The prevailing Airbnb cancellation policy trend in La Spezia is Moderate, used by 53.2% of listings.
- The market strongly favors guest-friendly terms, with 88.1% of listings offering Flexible or Moderate policies. This suggests guests in La Spezia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.2% market standard in La Spezia.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Spezia.
La Spezia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Spezia
- The overall average booking lead time for vacation rentals in La Spezia is 50 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in La Spezia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these La Spezia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Spezia (2025)
Amenity Prevalence
Amenity Insights for La Spezia
- Essential amenities in La Spezia that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Spezia: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Spezia to stay competitive.
La Spezia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Spezia
- The typical guest profile for Airbnb in La Spezia consists of predominantly international visitors (93%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.3% of guests.
- Key international markets include France (23%) and United States (13.4%).
- Top languages spoken are English (42.6%) followed by French (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Spezia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |