Imperia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Imperia in 2025? Explore comprehensive Airbnb analytics for Imperia, Liguria, Italy to uncover income potential. This 2025 STR market report for Imperia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 502 active listings.
Whether you're considering an Airbnb investment in Imperia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imperia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imperia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imperia (2025)
Understanding the monthly revenue variations for Airbnb listings in Imperia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,438+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,227 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,300 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $601, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperia
Imperia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imperia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperia:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperia
Average Daily Rate (ADR) Airbnb Trends in Imperia (2025)
Effective short term rental pricing strategy in Imperia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperia typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Imperia
Get Live Imperia Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Imperia (2025)
Peak Season (August, July, June)
- Revenue averages $2,731 per month
- Occupancy rates average 50.6%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,594 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $143
Low Season (January, February, November)
- Revenue drops to average $1,016 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $140
Seasonality Insights for Imperia
- The Airbnb seasonality in Imperia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imperia's highest earning potential, with monthly revenues capable of climbing to $3,220, occupancy reaching a high of 63.7%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $950, occupancy could drop to 23.7%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imperia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imperia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imperia (2025)
Exploring the top neighborhoods for short-term rentals in Imperia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Porto Maurizio | Charming historic center with stunning coastal views and a vibrant atmosphere. Ideal for tourists looking to explore Liguria's rich history and enjoy beach access. | Cathedral of Sant Maurizio, Museo della Storia Locale, Bagni Colombo, Spiaggia del Caravaggio |
| Diano Marina | Famous for its sandy beaches and beach clubs, Diano Marina is a favorite summer destination for families and tourists seeking relaxation and sun. | Bagni Sirena, Lungomare delle Nazioni, Diano Marina Beach, Parco comunale del Castello |
| Sanremo | Known for its casino, annual music festival, and beautiful gardens. Sanremo offers a mix of cultural attractions and upscale dining, appealing to diverse travelers. | Casino di Sanremo, Sanremo Music Festival, Giardini Nobel, Ariston Theatre |
| Imperia Oneglia | Picturesque district with a vibrant harbor and lively markets. Great for guests interested in local culture and culinary experiences. | Museo del Olio, Borgo di Oneglia, Porto di Oneglia, Mercato di Oneglia |
| Cervo | A beautiful medieval village overlooking the sea, known for its narrow streets and stunning views. Perfect for travelers seeking tranquility and historic charm. | Church of San Giovanni Battista, Cervo's Beaches, Castle of Cervo, Piazza dei Corallini |
| Albenga | Rich in history and culture, with beautiful beaches nearby. Albenga attracts guests interested in ancient sites and local cuisine. | Albenga Cathedral, Antique Shops, Torre dei Militi, Saracen Towers |
| Laigueglia | A small, picturesque seaside village known for its scenic beach and charming promenade. Ideal for couples and families seeking a peaceful getaway. | Beach of Laigueglia, Laigueglia's Historic Center, Torre Saracena |
| Villanova d'Albenga | A quiet area popular with tourists for its agricultural landscapes and proximity to the coast. Great for visitors looking for relaxation away from the busy tourist spots. | Pieve di Santa Maria, AgriHotel, Local vineyards |
Understanding Airbnb License Requirements & STR Laws in Imperia (2025)
Yes, Imperia, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imperia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Imperia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Sabrina Riviera dei Fiori with Pool and SPA
Entire Place • 4 bedrooms
Villa CliCla, farmhouse with swimming pool
Entire Place • 3 bedrooms
Farmhouse villa with private pool
Entire Place • 5 bedrooms
The terrace overlooking the sea
Entire Place • 2 bedrooms
Amazing Apartment w/ Private Parking & Pool
Entire Place • 4 bedrooms
Peppina Villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imperia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imperia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 32 | $554,739 | 219 | 2.47/5.0 |
| Cecilia | 1 | $148,534 | 10 | 5.00/5.0 |
| Loredana | 8 | $139,226 | 46 | 2.35/5.0 |
| Evelina | 6 | $124,381 | 139 | 4.14/5.0 |
| VIP-BOOKING Mauro Bricca | 4 | $110,334 | 59 | 4.87/5.0 |
| Danilo | 2 | $109,171 | 12 | 2.50/5.0 |
| Alessandro | 1 | $94,430 | 10 | 5.00/5.0 |
| Andrea | 4 | $93,843 | 380 | 4.98/5.0 |
| Federica | 1 | $92,513 | 118 | 4.93/5.0 |
| Alessandro | 10 | $86,488 | 89 | 3.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperia.
Dive Deeper: Advanced Imperia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperia
- The Imperia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 502 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperia, Apartment/Condo properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Imperia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperia
- The dominant room capacity in Imperia is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.6% of the active Airbnb listings in Imperia, indicating a high concentration in these sizes.
Imperia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperia
- The most common guest capacity trend in Imperia vacation rentals is listings accommodating 4 guests (44.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Imperia STR market, accounting for 61.5% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperia.
- On average, properties in Imperia are equipped to host 4.5 guests.
Imperia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperia
- The most common availability pattern in Imperia falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imperia (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imperia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
86 listings
18.6% of total
2 Nights
89 listings
19.2% of total
3 Nights
80 listings
17.3% of total
4-6 Nights
94 listings
20.3% of total
7-29 Nights
39 listings
8.4% of total
30+ Nights
75 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Imperia is 4-6 Nights, adopted by 20.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Imperia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 20.3% of Imperia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperia.
Imperia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
13 listings
3.5% of total
Super Strict 30 Days
44 listings
11.7% of total
Flexible
69 listings
18.4% of total
Moderate
142 listings
37.8% of total
Strict
108 listings
28.7% of total
Cancellation Policy Insights for Imperia
- The prevailing Airbnb cancellation policy trend in Imperia is Moderate, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.2%) and stricter (28.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.8% market standard in Imperia.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperia.
Imperia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperia
- The overall average booking lead time for vacation rentals in Imperia is 57 days.
- Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Imperia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Imperia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imperia (2025)
Amenity Prevalence
Amenity Insights for Imperia
- Essential amenities in Imperia that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Washer, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperia: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperia to stay competitive.
Imperia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imperia
- The typical guest profile for Airbnb in Imperia consists of predominantly international visitors (79%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.1% of guests.
- Key international markets include Germany (22.7%) and France (21.7%).
- Top languages spoken are English (34.2%) followed by French (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imperia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Monaco | 184 | $2,817 | $421.75 | 39% |
| Cap-d'Ail | 175 | $2,795 | $307.97 | 45% |