Como Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Como in 2025? Explore comprehensive Airbnb analytics for Como, Lombardy, Italy to uncover income potential. This 2025 STR market report for Como, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,226 active listings.
Whether you're considering an Airbnb investment in Como, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Como Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Como Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Como (2025)
Understanding the monthly revenue variations for Airbnb listings in Como is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Como is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Como across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,772 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Como
Como Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Como STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Como:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Como
Average Daily Rate (ADR) Airbnb Trends in Como (2025)
Effective short term rental pricing strategy in Como involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Como typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Como
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Airbnb Seasonality Analysis & Trends in Como (2025)
Peak Season (May, June, July)
- Revenue averages $4,599 per month
- Occupancy rates average 57.3%
- Daily rates average $225
Shoulder Season
- Revenue averages $3,029 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $209
Low Season (January, February, March)
- Revenue drops to average $1,462 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $189
Seasonality Insights for Como
- The Airbnb seasonality in Como shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Como's highest earning potential, with monthly revenues capable of climbing to $4,857, occupancy reaching a high of 63.4%, and ADRs peaking at $229.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,327, occupancy could drop to 25.0%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Como.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Como seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Como (2025)
Exploring the top neighborhoods for short-term rentals in Como? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Como offers beautiful architecture, rich history, and proximity to key attractions. It's a hub for tourists who want to explore the cultural heritage of the city. | Duomo di Como, Piazza Cavour, Tempio Voltiano, Como Cathedral, Funicolare Como-Brunate |
| Lakeside Promenade | This picturesque area along the lake is perfect for leisurely walks and stunning views, making it a prime location for guests wanting to enjoy the beauty of Lake Como. | Lakeside Park, Lido Villa Olmo, Boat tours, Villa Olmo, Piazza Cavour |
| Brunate | Brunate is a charming town atop a hill offering breathtaking panoramic views of Lake Como. It's ideal for visitors looking for tranquility and natural beauty. | Brunate Funicular, San Maurizio Church, Parco della Rimembranza, Hiking trails, Scenic viewpoints |
| Cernobbio | Cernobbio is a lovely village known for its luxurious villas and proximity to the lake. It's a popular destination for both tourists and business travelers attending events at Villa Erba. | Villa Erba, Villa d'Este, Cernobbio Park, Lakefront promenade, Local restaurants |
| Lenno | Famous for the beautiful Villa del Balbianello, Lenno attracts visitors looking to explore the lake's scenic beauty and historic sites. Great for Airbnb investments due to its tourist appeal. | Villa del Balbianello, Lenno Beach, Lakeside promenade, Hiking paths, Historic churches |
| Bellagio | Often called the 'pearl of the lake', Bellagio is a very popular tourist destination with stunning views, charming streets, and luxury accommodations. It's ideal for attracting tourists year-round. | Villa Melzi, Bellagio's historic center, Lakeside parks, Fishing village charm, Local cuisine |
| Tremezzo | This area is known for its beautiful villas and gardens, such as Villa Carlotta, making it a popular spot for visitors interested in art, nature, and the lake's beauty. | Villa Carlotta, Tremezzo Beach, Lakeside walks, Hiking opportunities, Local wineries |
| Menaggio | Menaggio offers a combination of beautiful lake views, a charming town center, and easy access to other lake destinations. It's appealing to both tourists and outdoor enthusiasts. | Menaggio's waterfront, Historical town center, Golf club, Nearby hiking trails, Boat rentals |
Understanding Airbnb License Requirements & STR Laws in Como (2025)
Yes, Como, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Como to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Como (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Comobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Infinity - Lake Como
Entire Place • 4 bedrooms
Villa Maria on Lake Como
Entire Place • 5 bedrooms
Historic Villa in Como Center + 4 free parking
Entire Place • 5 bedrooms
Charming House Lisa, lake view
Entire Place • 6 bedrooms
Casa Bianca Apartment
Entire Place • 3 bedrooms
Executive Penthouse Como by Italian Apartments
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Como (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Como based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Home In Como | 71 | $2,049,176 | 1478 | 4.54/5.0 |
| Rent All Como | 58 | $1,699,760 | 995 | 3.76/5.0 |
| Cristina | 12 | $724,013 | 229 | 4.86/5.0 |
| Holiday Solutions | 15 | $538,097 | 724 | 4.29/5.0 |
| Rebecca Angelica | 4 | $509,458 | 133 | 4.72/5.0 |
| Andrea | 3 | $496,551 | 78 | 4.61/5.0 |
| Homesitter | 17 | $433,835 | 380 | 4.53/5.0 |
| Jennifer | 9 | $391,098 | 1088 | 4.97/5.0 |
| Federica | 20 | $388,957 | 129 | 2.89/5.0 |
| Malick | 6 | $317,254 | 706 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Como.
Dive Deeper: Advanced Como STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Como. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsComo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Como
- The Como Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 1,226 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Como, Apartment/Condo properties are the most common (85.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Como Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Como
- The dominant room capacity in Como is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.7% of the active Airbnb listings in Como, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Como is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Como.
Como Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Como
- The most common guest capacity trend in Como vacation rentals is listings accommodating 4 guests (37.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Como STR market, accounting for 61.5% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Como.
- On average, properties in Como are equipped to host 3.7 guests.
Como Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Como
- The most common availability pattern in Como falls within the 181-270 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Como (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Como Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
264 listings
22.8% of total
2 Nights
514 listings
44.4% of total
3 Nights
85 listings
7.3% of total
4-6 Nights
9 listings
0.8% of total
7-29 Nights
29 listings
2.5% of total
30+ Nights
256 listings
22.1% of total
Key Insights
- The most prevalent minimum stay requirement in Como is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.2%) of the Como Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.1%) caters to monthly stays (30+ nights) in Como, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Como hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Como.
Como Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.4% of total
Super Strict 60 Days
3 listings
0.3% of total
Flexible
254 listings
23.6% of total
Moderate
714 listings
66.4% of total
Strict
101 listings
9.4% of total
Cancellation Policy Insights for Como
- The prevailing Airbnb cancellation policy trend in Como is Moderate, used by 66.4% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Como may expect booking flexibility.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.4% market standard in Como.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Como.
Como STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Como
- The overall average booking lead time for vacation rentals in Como is 43 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Como.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Como averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Como (2025)
Amenity Prevalence
Amenity Insights for Como
- Essential amenities in Como that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Como: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Como to stay competitive.
Como Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Como
- The typical guest profile for Airbnb in Como consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.9% of guests.
- Key international markets include United States (23.3%) and United Kingdom (13.3%).
- Top languages spoken are English (46.3%) followed by German (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Como Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |