Capannori Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Capannori in 2025? Explore comprehensive Airbnb analytics for Capannori, Tuscany, Italy to uncover income potential. This 2025 STR market report for Capannori, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 480 active listings.
Whether you're considering an Airbnb investment in Capannori, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Capannori Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Capannori Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Capannori (2025)
Understanding the monthly revenue variations for Airbnb listings in Capannori is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Capannori is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Capannori across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,446+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,500 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Capannori
Capannori Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Capannori STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Capannori:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Capannori
Average Daily Rate (ADR) Airbnb Trends in Capannori (2025)
Effective short term rental pricing strategy in Capannori involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Capannori typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $643+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $337 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Capannori
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Airbnb Seasonality Analysis & Trends in Capannori (2025)
Peak Season (August, July, May)
- Revenue averages $5,295 per month
- Occupancy rates average 50.7%
- Daily rates average $360
Shoulder Season
- Revenue averages $3,158 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $334
Low Season (January, February, December)
- Revenue drops to average $1,240 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $303
Seasonality Insights for Capannori
- The Airbnb seasonality in Capannori shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Capannori's highest earning potential, with monthly revenues capable of climbing to $5,785, occupancy reaching a high of 58.3%, and ADRs peaking at $367.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $965, occupancy could drop to 14.9%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Capannori.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Capannori seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Capannori (2025)
Exploring the top neighborhoods for short-term rentals in Capannori? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Capannori City Center | The heart of Capannori with charming streets, shops, and local restaurants. Ideal for tourists who want to experience the local culture and cuisine. | Piazza Cavour, San Giovanni Battista Church, Capannori Museum, Local markets, Restaurants and cafes |
| Montecarlo | A picturesque town located nearby, known for its wine production and beautiful hills. Perfect for visitors seeking a rural and tranquil stay. | Wine tasting tours, Historic center, Hiking trails, Local vineyards, Beautiful landscapes |
| Villa Basilica | A small, charming village away from the hustle and bustle, offering a peaceful retreat with stunning views. | San Domenico Church, Scenic viewpoints, Local art shops, Nature walks, Traditional Tuscan architecture |
| San Gennaro | Known for its panoramic views and serene atmosphere, this area attracts visitors who prefer a quiet countryside experience with close proximity to Capannori. | Historical landmarks, Nature reserves, Local farms, Walking trails, Photography spots |
| Lucca (nearby) | A historic city surrounded by well-preserved Renaissance walls, popular among tourists looking for culture and history. | Lucca's city walls, Puccini Museum, Basilica di San Frediano, Torre Guinigi, Piazza dell'Anfiteatro |
| Collodi | Famous for its Pinocchio Park and beautiful gardens, this town is perfect for families and those looking for whimsical attractions. | Parco di Pinocchio, Villa Garzoni, Botanical gardens, Historic buildings, Family-friendly activities |
| Montecatini Terme (nearby) | A renowned spa town known for its thermal baths and wellness offerings, attracting health-conscious visitors and tourists. | Thermal spas, Piazza del Popolo, Funicular to Montecatini Alto, Shopping district, Local cuisine |
| Pieve a Nievole | A small town close to larger cities, offering a mix of local charm and convenience for tourists wanting to explore the region. | Historic churches, Local eateries, Countryside views, Wine tasting, Easy access to nearby attractions |
Understanding Airbnb License Requirements & STR Laws in Capannori (2025)
Yes, Capannori, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Capannori to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Capannori (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Capannoribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Valgiano a Tuscan Country House among the Vi
Entire Place • 12 bedrooms
10 Bedrooms Villa in Lucca, Spa, Panoramic Pool
Entire Place • 10 bedrooms
Luxury 7 Bedrooms Villa with Pool, Spa and Limitle
Entire Place • 7 bedrooms
Villa Buonvisi
Entire Place • 8 bedrooms
Villa Bernardini
Entire Place • 7 bedrooms
Farmhouse , pool, 13 px. Lucca 10km
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Capannori (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Capannori based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucca Apartments And Villas S. | 33 | $2,357,407 | 620 | 4.61/5.0 |
| Elisabeth | 13 | $630,341 | 292 | 4.73/5.0 |
| Fattoria Mansi Bernardini | 4 | $594,489 | 37 | 5.00/5.0 |
| Vanessa | 17 | $398,262 | 151 | 4.69/5.0 |
| Villa Guinigi | 13 | $260,667 | 75 | 3.54/5.0 |
| Host #216213883 | 4 | $207,511 | 0 | 0.00/5.0 |
| David | 2 | $196,297 | 6 | 2.50/5.0 |
| Juri | 1 | $194,840 | 126 | 4.99/5.0 |
| Antonella | 5 | $177,992 | 132 | 4.93/5.0 |
| Elisa | 3 | $175,471 | 48 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Capannori.
Dive Deeper: Advanced Capannori STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Capannori. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCapannori Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Capannori
- The Capannori Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.5% of the 480 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Capannori, House properties are the most common (63.7%), reflecting the local real estate landscape.
- Houses represent a significant 63.7% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.5%) offer potential for unique stay experiences.
Capannori Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Capannori
- The dominant room capacity in Capannori is 2 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 41.6% of the active Airbnb listings in Capannori, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Capannori.
Capannori Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Capannori
- The most common guest capacity trend in Capannori vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Capannori STR market, accounting for 45.0% of listings.
- 49.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Capannori.
- On average, properties in Capannori are equipped to host 4.9 guests.
Capannori Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Capannori
- The most common availability pattern in Capannori falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Capannori (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Capannori Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
24% of total
2 Nights
87 listings
19% of total
3 Nights
63 listings
13.8% of total
4-6 Nights
86 listings
18.8% of total
7-29 Nights
64 listings
14% of total
30+ Nights
48 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Capannori is 1 Night, adopted by 24% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Capannori, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24% of Capannori hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Capannori.
Capannori Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
55 listings
13.7% of total
Super Strict 60 Days
21 listings
5.2% of total
Flexible
68 listings
16.9% of total
Moderate
176 listings
43.8% of total
Strict
82 listings
20.4% of total
Cancellation Policy Insights for Capannori
- The prevailing Airbnb cancellation policy trend in Capannori is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (20.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Capannori.
- Regularly review your cancellation policy against competitors and market demand shifts in Capannori.
Capannori STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Capannori
- The overall average booking lead time for vacation rentals in Capannori is 94 days.
- Guests book furthest in advance for stays during October (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Capannori.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Capannori averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Capannori (2025)
Amenity Prevalence
Amenity Insights for Capannori
- Essential amenities in Capannori that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Capannori: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Capannori to stay competitive.
Capannori Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Capannori
- The typical guest profile for Airbnb in Capannori consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.5% of guests.
- Key international markets include Germany (18.3%) and Italy (14.5%).
- Top languages spoken are English (40%) followed by German (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Capannori Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |