Top 30 Best Places in Montana, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Montana, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montana, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montana, United States for 2025.

Top Short-Term Rental Markets in Montana, United States

Rank:#1Market:WhitefishCountry:United StatesProperties:987Monthly Revenue:$3316.70Daily Rate (ADR):$411.68Occupancy:40.57%Regulation:Low
Rank:#2Market:Big SkyCountry:United StatesProperties:956Monthly Revenue:$5326.97Daily Rate (ADR):$727.59Occupancy:37.96%Regulation:Low
Rank:#3Market:BozemanCountry:United StatesProperties:785Monthly Revenue:$3256.44Daily Rate (ADR):$275.49Occupancy:50.31%Regulation:High
Rank:#4Market:MissoulaCountry:United StatesProperties:576Monthly Revenue:$2399.99Daily Rate (ADR):$198.34Occupancy:51.53%Regulation:High
Rank:#5Market:KalispellCountry:United StatesProperties:550Monthly Revenue:$2182.02Daily Rate (ADR):$262.46Occupancy:47.62%Regulation:Low
Rank:#6Market:Columbia FallsCountry:United StatesProperties:525Monthly Revenue:$2307.38Daily Rate (ADR):$282.70Occupancy:49.59%Regulation:Low
Rank:#7Market:BillingsCountry:United StatesProperties:423Monthly Revenue:$1793.75Daily Rate (ADR):$146.00Occupancy:51.18%Regulation:Low
Rank:#8Market:LivingstonCountry:United StatesProperties:342Monthly Revenue:$2828.34Daily Rate (ADR):$305.13Occupancy:45.61%Regulation:Low
Rank:#9Market:BigforkCountry:United StatesProperties:306Monthly Revenue:$2085.46Daily Rate (ADR):$316.62Occupancy:42.67%Regulation:Low
Rank:#10Market:West YellowstoneCountry:United StatesProperties:295Monthly Revenue:$3050.94Daily Rate (ADR):$358.98Occupancy:41.70%Regulation:Low
Rank:#11Market:HelenaCountry:United StatesProperties:247Monthly Revenue:$1901.00Daily Rate (ADR):$166.47Occupancy:51.87%Regulation:Low
Rank:#12Market:Red LodgeCountry:United StatesProperties:243Monthly Revenue:$2722.49Daily Rate (ADR):$286.26Occupancy:40.09%Regulation:Low
Rank:#13Market:GardinerCountry:United StatesProperties:187Monthly Revenue:$3710.56Daily Rate (ADR):$290.39Occupancy:53.59%Regulation:Low
Rank:#14Market:BelgradeCountry:United StatesProperties:178Monthly Revenue:$2655.41Daily Rate (ADR):$237.26Occupancy:49.18%Regulation:Low
Rank:#15Market:ButteCountry:United StatesProperties:161Monthly Revenue:$1515.07Daily Rate (ADR):$158.72Occupancy:42.59%Regulation:Low
Rank:#16Market:LakesideCountry:United StatesProperties:159Monthly Revenue:$2827.67Daily Rate (ADR):$368.95Occupancy:43.67%Regulation:Low
Rank:#17Market:Great FallsCountry:United StatesProperties:156Monthly Revenue:$1439.37Daily Rate (ADR):$133.31Occupancy:47.96%Regulation:Low
Rank:#18Market:Hungry HorseCountry:United StatesProperties:128Monthly Revenue:$1771.99Daily Rate (ADR):$216.03Occupancy:45.46%Regulation:Low
Rank:#19Market:PolsonCountry:United StatesProperties:128Monthly Revenue:$2327.48Daily Rate (ADR):$329.91Occupancy:44.85%Regulation:Low
Rank:#20Market:HamiltonCountry:United StatesProperties:126Monthly Revenue:$2222.15Daily Rate (ADR):$260.64Occupancy:40.96%Regulation:Low
Rank:#21Market:CoramCountry:United StatesProperties:117Monthly Revenue:$2375.01Daily Rate (ADR):$234.66Occupancy:48.33%Regulation:Low
Rank:#22Market:EmigrantCountry:United StatesProperties:102Monthly Revenue:$3696.85Daily Rate (ADR):$328.48Occupancy:50.78%Regulation:Low
Rank:#23Market:AnacondaCountry:United StatesProperties:97Monthly Revenue:$2224.95Daily Rate (ADR):$247.05Occupancy:40.52%Regulation:Low
Rank:#24Market:EnnisCountry:United StatesProperties:94Monthly Revenue:$1937.62Daily Rate (ADR):$280.05Occupancy:44.21%Regulation:Low
Rank:#25Market:DillonCountry:United StatesProperties:88Monthly Revenue:$1400.17Daily Rate (ADR):$141.08Occupancy:41.42%Regulation:Low
Rank:#26Market:West GlacierCountry:United StatesProperties:77Monthly Revenue:$3801.83Daily Rate (ADR):$397.55Occupancy:55.63%Regulation:Low
Rank:#27Market:SomersCountry:United StatesProperties:73Monthly Revenue:$2508.23Daily Rate (ADR):$367.91Occupancy:44.58%Regulation:Low
Rank:#28Market:EurekaCountry:United StatesProperties:67Monthly Revenue:$1271.61Daily Rate (ADR):$219.40Occupancy:35.43%Regulation:Low
Rank:#29Market:Seeley LakeCountry:United StatesProperties:58Monthly Revenue:$1909.39Daily Rate (ADR):$274.27Occupancy:35.05%Regulation:Low
Rank:#30Market:BabbCountry:United StatesProperties:56Monthly Revenue:$2797.84Daily Rate (ADR):$275.93Occupancy:63.05%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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