Airbnb Market Analytics, Statistics and Data in Billings, Montana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Billings? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Billings:
How much do Airbnb hosts make on average per month in Billings?
The short-term rental market in Billings shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,221 per month
- Strong performing properties (top 25%) make $3,372 or more
- Best-in-class properties (top 10%) achieve $5,271+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,245
Revenue Variations by Month
Occupancy Rates Throughout the Year in Billings
The market in Billings shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Billings
Daily rates in Billings vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Billings
Peak Season (June, July, August)
- Revenue peaks at $3239.63 per month
- Occupancy rates reach 67.03%
- Daily rates average $143.47
Shoulder Season
- Revenue averages $2675.62 per month
- Occupancy maintains 52.19%
- Daily rates hold at $138.28
Low Season (November, December, January)
- Revenue drops to $1612.46 per month
- Occupancy decreases to 36.48%
- Daily rates adjust to $130.66
Is it still profitable to do Airbnb in Billings in 2025?
Yes! Billings demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2676 and With 384 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Billings
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Billings | The vibrant heart of Billings; ideal for tourists wanting to explore the local culture, restaurants, and nightlife. Proximity to attractions makes it a prime location. | Montana Billings Hotel and Convention Center, Alberta Bair Theater, Billings Depot, Pioneer Park, Buffalo Wild Wings |
| Lockwood | A growing suburban area just east of Billings; perfect for families and business travelers looking for quieter accommodations with easy access to the city. | Yellowstone River, Lockwood Park, Local dining options, Proximity to Billings Industrial Corridor |
| Heights | A residential area known for its expansive views and family-friendly environment; appealing for guests seeking a home-like experience and local parks. | Lake Elmo State Park, Heights Park, Highland Park, Yellowstone Art Museum |
| West End | A mix of residential and commercial developments; this area is popular for longer stays and is convenient for shopping and dining. | Shiloh Crossing, Canyon Creek Shopping Center, Local breweries and restaurants |
| North Park | A diverse neighborhood with an emerging arts scene; attractive to visitors interested in local culture, music, and the arts. | Pioneer Park, Billings Skatepark, Local art galleries, Neighborhood events |
| South Side | A local favorite with a strong community feel, this area offers access to parks and family-friendly attractions. | South Park, Local markets, Parks and recreational areas |
| Riverfront Park | This scenic area along the Yellowstone River is perfect for outdoor enthusiasts and offers beautiful views for potential guests. | Riverside Park, Yellowstone River access, Walking trails, Picnic areas |
| Billings Heights Neighborhood | Known for its affordability and family-oriented atmosphere, ideal for long-term stays and those looking to explore local schools and parks. | Billings Heights Parks, Family dining options, Local shops |
Do you need a license for Airbnb in Billings?
We recommend checking directly with Billings's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Billings
Billings Sanctuary Canyon Escape
Entire Place • 5 bedrooms
Pets & Kids Love this Montana Dream Home!
Entire Place • 5 bedrooms
Big Sky Retreat + Hot Tub
Entire Place • 6 bedrooms
Large Well-Designed Home in Desirable Neighborhood
Entire Place • 6 bedrooms
Peaceful, Country Living. Modern Remodel (Hot Tub)
Entire Place • 3 bedrooms
Billings Dream Vacation Rental
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Billings
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Russ & Cynthia | 9 | $498,909 | 1284 | 4.86/5.0 |
| Parker | 5 | $265,241 | 1016 | 4.95/5.0 |
| Miranda Morehead | 13 | $260,894 | 473 | 4.79/5.0 |
| Pamela | 12 | $229,220 | 423 | 4.75/5.0 |
| Justin | 9 | $181,680 | 2756 | 4.86/5.0 |
| Grant | 2 | $177,396 | 115 | 4.85/5.0 |
| Jeff | 6 | $168,620 | 727 | 4.91/5.0 |
| Evolve | 8 | $158,784 | 205 | 4.74/5.0 |
| Kimberley | 8 | $156,402 | 1966 | 4.74/5.0 |
| Connor | 3 | $152,544 | 44 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Billings
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and apartment & condo properties comprising 94.6% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (5.4% combined)
Room Capacity Distribution
Analysis of 384 properties in Billings shows that 2 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.4% of all listings.
Key Insights
- Most common: 2 bedrooms (29.4%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 384 properties in Billings reveals that 4 guests properties dominate the market, representing 22.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.7% of the market.
Key Insights
- Most common capacity: 4 guests (22.1% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 42.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 384 properties in Billings, the most common availability pattern is 91-180 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.8% of properties).
Key Insights
- Most common availability window: 91-180 days (33.1%)
- Most common booking duration: 181-270 days (32.8%)
- Properties with high availability (180+ days): 48.4%
- Properties with long-term bookings (180+ days): 53.1%
Minimum Stay Distributions
1 Night
145 listings
41.5% of total
2 Nights
105 listings
30.1% of total
3 Nights
35 listings
10% of total
4-6 Nights
21 listings
6% of total
7-29 Nights
20 listings
5.7% of total
30+ Nights
23 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 81.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
88 listings
24.9% of total
Moderate
158 listings
44.8% of total
Firm
54 listings
15.3% of total
Strict
53 listings
15% of total
Key Insights
- Moderate is the preferred policy at 44.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 15.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 50 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 25 days
- Summer shows the longest average booking window at 46 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Billings
Below is the distribution of amenities across listings in Billings:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.1%) and United Kingdom (0.4%)
- English is the top language at 85.4%, followed by Spanish (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Billings and Bozeman markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Billings. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cooke City | 41 | $3,739 | $293.07 | 52% |
| Red Lodge | 226 | $3,490 | $281.12 | 43% |
| Greycliff | 12 | $2,810 | $203.41 | 48% |
| Dayton | 17 | $2,525 | $191.78 | 44% |
| Roberts | 19 | $2,399 | $213.15 | 42% |
| Cody | 325 | $2,271 | $221.53 | 49% |
| Nye | 13 | $2,193 | $314.58 | 39% |
| Big Timber | 33 | $2,122 | $204.69 | 43% |
| Lovell | 11 | $2,071 | $182.51 | 43% |
| Fort Smith | 25 | $1,878 | $228.32 | 36% |
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