Cooke City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cooke City in 2025? Explore comprehensive Airbnb analytics for Cooke City, Montana, United States to uncover income potential. This 2025 STR market report for Cooke City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.

Whether you're considering an Airbnb investment in Cooke City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cooke City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cooke City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$300
The average rental revenue earned for an occupied room per day in Cooke City.
Occupancy Rate(?)
52.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$46,074
Typical annual income for an Airbnb listing in Cooke City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.5%
Positive growth (9.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Cooke City.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Cooke City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
40
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cooke City (2025)

Understanding the monthly revenue variations for Airbnb listings in Cooke City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cooke City is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cooke City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,038 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,600 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,870, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cooke City

Cooke City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cooke City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cooke City:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cooke City

Average Daily Rate (ADR) Airbnb Trends in Cooke City (2025)

Effective short term rental pricing strategy in Cooke City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cooke City typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $343 or more.
  • Typical properties (Median) charge around $213 per night.
  • Entry-level properties (Bottom 25%) earn around $177 per night.

Average Daily Rate (ADR) Trend by Month in Cooke City

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Airbnb Seasonality Analysis & Trends in Cooke City (2025)

Peak Season (July, June, August)
  • Revenue averages $6,502 per month
  • Occupancy rates average 63.4%
  • Daily rates average $285
Shoulder Season
  • Revenue averages $4,601 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $283
Low Season (October, November, December)
  • Revenue drops to average $2,631 per month
  • Occupancy decreases to average 28.7%
  • Daily rates adjust to average $284

Seasonality Insights for Cooke City

  • The Airbnb seasonality in Cooke City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cooke City's highest earning potential, with monthly revenues capable of climbing to $7,206, occupancy reaching a high of 70.9%, and ADRs peaking at $301.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,587, occupancy could drop to 18.6%, and ADRs may adjust down to $255.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cooke City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cooke City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cooke City (2025)

Exploring the top neighborhoods for short-term rentals in Cooke City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cooke City Main Street
The heart of Cooke City with local shops and eateries. Ideal for visitors looking for convenience and access to services before heading to Yellowstone National Park.
Lamar Valley, Yellowstone National Park, Cooke City Historical Museum, Canyon Mountain, Beaver Creek
Silver Gate
A small, charming town located just outside the northeast entrance of Yellowstone, attracting visitors who want a peaceful, scenic getaway with nature activities.
Northeast Entrance to Yellowstone, Lamar Valley, Fishing and hiking in the area, Wildlife viewing, Mountain scenery
Cooke City Ski Area
While not a major ski destination, the nearby ski area offers winter activities appealing to visitors in ski season.
Skiing and snowboarding, Snowmobiling trails, Winter wildlife viewing, Scenic mountain vistas, Snowshoeing
Near Yellowstone Lake
Proximity to Yellowstone Lake offers stunning views and a variety of water activities, bringing in tourists looking for water-based adventures.
Yellowstone Lake, Fishing, Boating, Hiking nearby trails, Wildlife spotting by the lake
Absaroka Mountains
The surrounding mountains offer a further attraction for outdoor enthusiasts, providing opportunities for hiking, camping, and picturesque views of nature.
Hiking trails, Wildlife viewing, Stunning mountain vistas, Photography opportunities, Camping areas
Tower Junction
Located at a key intersection of Yellowstone, it's a popular stop for visitors entering the park from the north and offers access to major attractions in the region.
Dunraven Pass, Tower Fall, Bison and wolf sightings, Access to hiking trails, Visitor services
Yellowstone Northeast Entrance
Direct access point to Yellowstone National Park beckoning adventurers looking to explore one of America's most famous national parks.
Visitor Center, Hiking trails, Wildlife viewing, Hot springs nearby, Lamar Valley
Cooke City Campgrounds
Offering unique camping experiences close to the wilderness, this area attracts families and outdoor enthusiasts looking for a more rustic stay.
Campsites, Night sky viewing, Wildlife encounters, Fishing and hiking opportunities, Scenic beauty

Understanding Airbnb License Requirements & STR Laws in Cooke City (2025)

While Cooke City, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cooke City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cooke City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cooke Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

MTNLUX Refuge      Sauna & Hot tub

MTNLUX Refuge Sauna & Hot tub

Entire Place • 4 bedrooms

$170,333
Revenue
59.3%
Occupancy
$774.87
Daily Rate
Luxury Mountain Retreat Cooke City

Luxury Mountain Retreat Cooke City

Entire Place • 4 bedrooms

$146,362
Revenue
57.1%
Occupancy
$701.59
Daily Rate
Luxury Yellowstone Chalet

Luxury Yellowstone Chalet

Entire Place • 4 bedrooms

$87,899
Revenue
33.3%
Occupancy
$770.57
Daily Rate
MTNLUX Guest House      Sauna & Hot tub

MTNLUX Guest House Sauna & Hot tub

Entire Place • 2 bedrooms

$87,353
Revenue
52.6%
Occupancy
$454.55
Daily Rate
Luxury Cabin Near Yellowstone

Luxury Cabin Near Yellowstone

Entire Place • 2 bedrooms

$85,183
Revenue
57.0%
Occupancy
$406.26
Daily Rate
Amazing Montana Cabin with Top of the World Views!

Amazing Montana Cabin with Top of the World Views!

Entire Place • 3 bedrooms

$81,554
Revenue
69.3%
Occupancy
$738.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cooke City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cooke City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Shell3$313,1843244.91/5.0
Kay7$272,3343804.73/5.0
Lindsey3$146,9112834.88/5.0
Suzy1$146,362624.85/5.0
Lisa4$108,979554.90/5.0
Ben2$93,0813134.88/5.0
Brad1$87,899844.96/5.0
Claire1$85,183234.87/5.0
Jason1$81,554474.96/5.0
Jessica & Tyler4$74,6278854.77/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cooke City.

Dive Deeper: Advanced Cooke City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cooke City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cooke City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cooke City

  • The Cooke City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cooke City, Outdoor/Unique properties are the most common (67.5%), reflecting the local real estate landscape.
  • Houses represent a significant 22.5% portion, catering likely to families or larger groups.
  • The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.

Cooke City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cooke City

  • The dominant room capacity in Cooke City is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 47.5% of the active Airbnb listings in Cooke City, indicating a high concentration in these sizes.

Cooke City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cooke City

  • The most common guest capacity trend in Cooke City vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Cooke City STR market, accounting for 47.5% of listings.
  • 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cooke City.
  • On average, properties in Cooke City are equipped to host 4.8 guests.

Cooke City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cooke City

  • The most common availability pattern in Cooke City falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cooke City (57.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cooke City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15%)

1 Night

6 listings

15% of total

2 Nights (50%)

2 Nights

20 listings

50% of total

3 Nights (27.5%)

3 Nights

11 listings

27.5% of total

4-6 Nights (2.5%)

4-6 Nights

1 listings

2.5% of total

30+ Nights (5%)

30+ Nights

2 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Cooke City is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.0%) of the Cooke City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Cooke City hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
  • A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cooke City.

Cooke City Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

5% of total

Moderate (10%)

Moderate

4 listings

10% of total

Firm (32.5%)

Firm

13 listings

32.5% of total

Strict (52.5%)

Strict

21 listings

52.5% of total

Cancellation Policy Insights for Cooke City

  • The prevailing Airbnb cancellation policy trend in Cooke City is Strict, used by 52.5% of listings.
  • A majority (85.0%) of hosts in Cooke City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 52.5% market standard in Cooke City.
  • With 52.5% using Strict terms, this is a viable option in Cooke City, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cooke City.

Cooke City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cooke City

  • The overall average booking lead time for vacation rentals in Cooke City is 95 days.
  • Guests book furthest in advance for stays during June (average 130 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (114 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Cooke City.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 114 days) to capture early planners.
  • Monitor your own booking lead times against these Cooke City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cooke City (2025)

Amenity Prevalence

Amenity Insights for Cooke City

  • Essential amenities in Cooke City that guests expect include: Heating, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Essentials, Microwave are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cooke City: Heating, Coffee maker, Free parking on premises.
  • Prioritize adding missing essentials: Coffee maker, Free parking on premises.
  • Consider adding popular differentiators like Wifi or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cooke City to stay competitive.

Cooke City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cooke City

  • The typical guest profile for Airbnb in Cooke City consists of primarily domestic travelers (92%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include United States (92.3%) and United Kingdom (1.4%).
  • Top languages spoken are English (71.3%) followed by Spanish (8.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bozeman and Billings.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cooke City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gardiner180$4,088$291.7256%
Emigrant101$3,844$324.9652%
Pray53$3,570$310.7445%
Red Lodge224$3,341$278.7043%
Livingston341$3,263$297.9249%
Roberts20$2,350$213.2241%
Greycliff12$2,336$200.1946%
White Sulphur Springs26$2,329$204.2842%
Cody320$2,296$227.2549%
Nye13$2,251$317.5339%

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