Cascade Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cascade in 2025? Explore comprehensive Airbnb analytics for Cascade, Montana, United States to uncover income potential. This 2025 STR market report for Cascade, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Cascade, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cascade Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cascade Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$302
The average rental revenue earned for an occupied room per day in Cascade.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,960
Typical annual income for an Airbnb listing in Cascade. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.5%
Slight decrease (-0.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Cascade.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Cascade.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cascade (2025)

Understanding the monthly revenue variations for Airbnb listings in Cascade is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cascade is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cascade across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,113+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,884 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,450 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,420, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cascade

Cascade Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cascade STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cascade:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cascade

Average Daily Rate (ADR) Airbnb Trends in Cascade (2025)

Effective short term rental pricing strategy in Cascade involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cascade typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $433+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $357 or more.
  • Typical properties (Median) charge around $244 per night.
  • Entry-level properties (Bottom 25%) earn around $163 per night.

Average Daily Rate (ADR) Trend by Month in Cascade

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Airbnb Seasonality Analysis & Trends in Cascade (2025)

Peak Season (May, June, July)
  • Revenue averages $4,941 per month
  • Occupancy rates average 49.8%
  • Daily rates average $290
Shoulder Season
  • Revenue averages $2,676 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $292
Low Season (February, March, December)
  • Revenue drops to average $1,392 per month
  • Occupancy decreases to average 22.9%
  • Daily rates adjust to average $302

Seasonality Insights for Cascade

  • The Airbnb seasonality in Cascade shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cascade's highest earning potential, with monthly revenues capable of climbing to $5,117, occupancy reaching a high of 54.2%, and ADRs peaking at $304.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,365, occupancy could drop to 18.5%, and ADRs may adjust down to $287.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cascade.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cascade seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cascade (2025)

Exploring the top neighborhoods for short-term rentals in Cascade? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Cascade
Charming small town atmosphere combined with modern amenities. Ideal for guests looking for a quiet retreat with easy access to local shops and restaurants.
Cascade County Historical Museum, Great Falls Townhouse Association, Missouri River, Cascade City Parks
Musselshell River
Scenic river areas perfect for outdoor enthusiasts, known for fishing and camping. A great spot for nature lovers and adventure seekers.
Musselshell River Park, Fishing spots, Camping areas, Wildlife watching
Eagle Creek
Beautiful campground and hiking area attracting nature lovers and families. Ideal for those seeking outdoor activities and scenic views.
Eagle Creek State Park, Hiking trails, Picnic areas, Wildflower viewing
Great Falls
Nearby larger town offering urban amenities, with attractions and cultural events. Popular for guests who want a mix of urban and rural experiences.
C.M. Russell Museum, Giant Springs State Park, Great Falls Historic Depot, Lewis and Clark Interpretive Center
Sun River
Serene riverfront area popular for tubing, kayaking, and fishing. Attracts families and groups looking to enjoy water activities.
Sun River Tubing, Kayaking spots, Picnic areas, Fishing opportunities
White Cliffs
Unique geological formations and serene landscapes offering hiking and photography opportunities. Appeals to adventurous tourists.
White Cliffs of the Missouri, Scenic viewpoints, Hiking trails
Belt
A quaint town with a rich mining history, providing a charming escape with various local events and attractions.
Belt Historical Society, Parks, Local dining options, Belt Creek
Historic Capstone Ranch
Unique agricultural experience with rustic charm, ideal for guests who enjoy farms and local produce. Hosts events and retreats.
Capstone Ranch Tours, Farm experiences, Local markets

Understanding Airbnb License Requirements & STR Laws in Cascade (2025)

While Cascade, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cascade to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cascade (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cascadebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tague's Place - fishing retreat on Missouri River.

Tague's Place - fishing retreat on Missouri River.

Entire Place • 4 bedrooms

$62,840
Revenue
64.3%
Occupancy
$453.35
Daily Rate
Discovery Canyon

Discovery Canyon

Entire Place • 3 bedrooms

$55,282
Revenue
36.7%
Occupancy
$472.83
Daily Rate
Charming Missouri River Home

Charming Missouri River Home

Entire Place • 3 bedrooms

$54,427
Revenue
47.3%
Occupancy
$382.35
Daily Rate
Beautiful River Front Home

Beautiful River Front Home

Entire Place • 3 bedrooms

$51,744
Revenue
50.8%
Occupancy
$373.30
Daily Rate
Missouri River Getaway

Missouri River Getaway

Entire Place • 2 bedrooms

$47,618
Revenue
65.6%
Occupancy
$384.93
Daily Rate
Montana Ranch Retreat

Montana Ranch Retreat

Entire Place • 6 bedrooms

$38,696
Revenue
30.8%
Occupancy
$585.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cascade (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cascade based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tara5$176,631872.87/5.0
Jennifer2$71,881674.59/5.0
Justin2$67,581194.79/5.0
Natalie2$65,154734.92/5.0
Katie2$58,869494.92/5.0
Kassie1$55,282234.96/5.0
William1$54,427115.00/5.0
Georgia2$52,504614.88/5.0
Evolve2$47,148202.38/5.0
Host #1052639851$38,696574.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cascade.

Dive Deeper: Advanced Cascade STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cascade. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cascade Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cascade

  • The Cascade Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cascade, House properties are the most common (52.2%), reflecting the local real estate landscape.
  • Houses represent a significant 52.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.2%) offer potential for unique stay experiences.

Cascade Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cascade

  • The dominant room capacity in Cascade is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Cascade, indicating a high concentration in these sizes.
  • A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cascade.

Cascade Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cascade

  • The most common guest capacity trend in Cascade vacation rentals is listings accommodating 8+ guests (39.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Cascade STR market, accounting for 63.0% of listings.
  • 63.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cascade.
  • On average, properties in Cascade are equipped to host 6.0 guests.

Cascade Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cascade

  • The most common availability pattern in Cascade falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cascade (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cascade Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.5%)

1 Night

9 listings

20.5% of total

2 Nights (52.3%)

2 Nights

23 listings

52.3% of total

3 Nights (25%)

3 Nights

11 listings

25% of total

4-6 Nights (2.3%)

4-6 Nights

1 listings

2.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Cascade is 2 Nights, adopted by 52.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.8%) of the Cascade Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 52.3% of Cascade hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cascade.

Cascade Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.8%)

Flexible

11 listings

26.8% of total

Moderate (22%)

Moderate

9 listings

22% of total

Firm (34.1%)

Firm

14 listings

34.1% of total

Strict (17.1%)

Strict

7 listings

17.1% of total

Cancellation Policy Insights for Cascade

  • The prevailing Airbnb cancellation policy trend in Cascade is Firm, used by 34.1% of listings.
  • A majority (51.2%) of hosts in Cascade utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 34.1% market standard in Cascade.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cascade.

Cascade STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cascade

  • The overall average booking lead time for vacation rentals in Cascade is 66 days.
  • Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Cascade.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Cascade averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cascade (2025)

Amenity Prevalence

Amenity Insights for Cascade

  • Essential amenities in Cascade that guests expect include: Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like BBQ grill, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cascade: Smoke alarm, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Free parking on premises, Heating.
  • Consider adding popular differentiators like BBQ grill or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cascade to stay competitive.

Cascade Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cascade

  • The typical guest profile for Airbnb in Cascade consists of primarily domestic travelers (90%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.3% of guests.
  • Key international markets include United States (90.3%) and Canada (7.4%).
  • Top languages spoken are English (87.9%) followed by Spanish (4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Missoula and Bozeman.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cascade Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wolf Creek28$2,711$299.0137%
Townsend16$2,564$228.0943%
East Helena12$2,495$152.7363%
White Sulphur Springs26$2,329$204.2842%
Helena234$2,240$168.2154%
Clancy20$2,057$144.1248%
Fort Benton10$1,982$143.8552%
Belt17$1,980$511.5127%
Great Falls142$1,851$131.4351%
Lincoln17$1,664$159.7236%

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