Essex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Essex in 2025? Explore comprehensive Airbnb analytics for Essex, Montana, United States to uncover income potential. This 2025 STR market report for Essex, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Essex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essex (2025)
Understanding the monthly revenue variations for Airbnb listings in Essex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,078+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,103 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,210, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex
Essex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex
Average Daily Rate (ADR) Airbnb Trends in Essex (2025)
Effective short term rental pricing strategy in Essex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $327 or more.
- Typical properties (Median) charge around $222 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Essex
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Airbnb Seasonality Analysis & Trends in Essex (2025)
Peak Season (July, August, June)
- Revenue averages $5,785 per month
- Occupancy rates average 58.3%
- Daily rates average $284
Shoulder Season
- Revenue averages $2,592 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $241
Low Season (February, November, December)
- Revenue drops to average $1,003 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $224
Seasonality Insights for Essex
- The Airbnb seasonality in Essex shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essex's highest earning potential, with monthly revenues capable of climbing to $6,799, occupancy reaching a high of 70.9%, and ADRs peaking at $288.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $636, occupancy could drop to 11.5%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essex (2025)
Exploring the top neighborhoods for short-term rentals in Essex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Mary Ronan State Park | A beautiful state park known for its stunning lake views and outdoor activities, ideal for nature lovers and those seeking tranquility away from city life. | Lake Mary Ronan, Fishing, Hiking Trails, Wildlife Viewing, Picnic Areas |
| Thompson Falls | A charming small town offering access to the Clark Fork River and Thompson Falls State Park, great for outdoor enthusiasts and family-friendly getaways. | Thompson Falls State Park, Clark Fork River, Waterfall Trails, Fishing and Kayaking, Historic Downtown |
| Glacier National Park | One of America's most iconic national parks, attracting visitors for its breathtaking mountain views, diverse wildlife, and numerous outdoor activities. | Going-to-the-Sun Road, Hidden Lake, Many Glacier, Several Hiking Trails, Wildlife Viewing |
| Libby | Known as the 'Gateway to the Cabinet Mountains', Libby offers rich history and outdoor recreation opportunities in a picturesque setting. | Kootenai Falls, Libby Dam, Cabinet Mountains, Fishing and Hunting, Historic Railroads |
| Sanders County | A beautiful region with stunning landscapes, lakes, and rivers, ideal for those looking for a peaceful retreat and outdoor adventures. | Lakes and Rivers, Camping, Hiking Trails, Wildlife Watching, Local Festivals |
| Whitefish | A popular tourist destination known for skiing and its vibrant downtown area filled with shops and dining options, perfect for year-round visitors. | Whitefish Mountain Resort, Whitefish Lake, Downtown Whitefish, Hiking and Biking Trails, Winter Sports |
| Flathead Lake | The largest natural freshwater lake west of the Mississippi, famous for its scenic beauty and recreational activities such as boating and fishing. | Flathead Lake State Park, Boating and Water Sports, Wild Horse Island, Fishing, Scenic Drives |
| Kalispell | The largest city in the Flathead Valley, Kalispell is a hub for shopping and dining, close to Glacier National Park and other attractions. | Downtown Kalispell, Museum at Central School, Kalispell Regional Healthcare, Nearby Ski Resorts, Access to Flathead Lake |
Understanding Airbnb License Requirements & STR Laws in Essex (2025)
While Essex, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essex to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Essex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glacier Park VRBO - Luxury Cabin in the Woods
Entire Place • 6 bedrooms
Great Northern Hideaway in Essex
Entire Place • 3 bedrooms
Ѧѧ Glacier Park Essex Mountain House, Sleeps 6! Ѧѧ
Entire Place • 3 bedrooms
Triple G's Resort - Geodome 2
Entire Place • 1 bedroom
Essex Family Cabin - Close to GNP!
Entire Place • 3 bedrooms
Luxury Locomotive Lodge - GN 441
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Devon Allan | 23 | $369,678 | 637 | 4.59/5.0 |
| Nathan | 1 | $128,025 | 26 | 5.00/5.0 |
| Host #117045565 | 2 | $79,348 | 39 | 4.94/5.0 |
| Varvara | 3 | $74,303 | 157 | 4.72/5.0 |
| Raina | 1 | $62,816 | 21 | 4.86/5.0 |
| Kristen | 1 | $59,584 | 54 | 4.96/5.0 |
| Mike & Lisa | 2 | $57,708 | 75 | 4.93/5.0 |
| Christy | 1 | $49,397 | 38 | 5.00/5.0 |
| Cassie | 1 | $42,425 | 51 | 4.90/5.0 |
| Host #53053391 | 2 | $41,696 | 195 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex.
Dive Deeper: Advanced Essex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex
- The Essex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex, House properties are the most common (34.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
Essex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex
- The dominant room capacity in Essex is 1 bedroom listings, making up 67.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 84.8% of the active Airbnb listings in Essex, indicating a high concentration in these sizes.
- With over half the market (67.4%) consisting of studios or 1-bedroom units, Essex is particularly well-suited for individuals or couples.
Essex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex
- The most common guest capacity trend in Essex vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Essex STR market, accounting for 63.1% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex.
- On average, properties in Essex are equipped to host 4.1 guests.
Essex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex
- The most common availability pattern in Essex falls within the 271-366 days range, representing 58.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Essex (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
59.5% of total
2 Nights
6 listings
14.3% of total
3 Nights
8 listings
19% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
1 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in Essex is 1 Night, adopted by 59.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Essex Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.5% of Essex hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex.
Essex Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.3% of total
Flexible
3 listings
7% of total
Firm
9 listings
20.9% of total
Strict
30 listings
69.8% of total
Cancellation Policy Insights for Essex
- The prevailing Airbnb cancellation policy trend in Essex is Strict, used by 69.8% of listings.
- A majority (90.7%) of hosts in Essex utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 69.8% market standard in Essex.
- With 69.8% using Strict terms, this is a viable option in Essex, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex.
Essex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex
- The overall average booking lead time for vacation rentals in Essex is 68 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Essex.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Essex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essex (2025)
Amenity Prevalence
Amenity Insights for Essex
- Essential amenities in Essex that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex to stay competitive.
Essex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essex
- The typical guest profile for Airbnb in Essex consists of primarily domestic travelers (95%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (1.7%).
- Top languages spoken are English (79%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,444 | $391.91 | 57% |
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Whitefish | 958 | $3,651 | $397.84 | 42% |
| Glacier County | 12 | $3,518 | $298.24 | 65% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Babb | 56 | $3,336 | $268.84 | 65% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Somers | 71 | $2,961 | $349.64 | 46% |
| Martin City | 45 | $2,922 | $233.28 | 57% |
| Polson | 123 | $2,819 | $322.04 | 47% |