Lolo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Lolo in 2025? Explore comprehensive Airbnb analytics for Lolo, Montana, United States to uncover income potential. This 2025 STR market report for Lolo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Lolo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lolo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lolo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lolo (2025)
Understanding the monthly revenue variations for Airbnb listings in Lolo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lolo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lolo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lolo
Lolo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lolo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lolo:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lolo
Average Daily Rate (ADR) Airbnb Trends in Lolo (2025)
Effective short term rental pricing strategy in Lolo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lolo typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $443+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Lolo
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Airbnb Seasonality Analysis & Trends in Lolo (2025)
Peak Season (August, May, June)
- Revenue averages $4,266 per month
- Occupancy rates average 58.4%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,901 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $210
Low Season (January, November, December)
- Revenue drops to average $1,562 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $210
Seasonality Insights for Lolo
- The Airbnb seasonality in Lolo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lolo's highest earning potential, with monthly revenues capable of climbing to $4,340, occupancy reaching a high of 67.1%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,507, occupancy could drop to 28.8%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lolo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lolo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lolo (2025)
Exploring the top neighborhoods for short-term rentals in Lolo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lolo Hot Springs | A popular natural hot springs destination that attracts visitors year-round for relaxation and wellness. Ideal for travelers seeking a unique outdoor experience close to nature. | Lolo Hot Springs, Lolo National Forest, Blackfoot River, Hiking Trails, Wildlife Viewing |
| Lolo Creek | A scenic area offering beautiful river views and outdoor activities such as fishing and hiking. It's a great spot for families and outdoor enthusiasts. | Lolo Creek, Fishing Spots, Hiking Trails, Camping Sites, Picnic Areas |
| Bitterroot Valley | Famous for its stunning mountain scenery and recreational opportunities. A favored destination for those who love hiking, skiing, and other outdoor sports. | Bitterroot National Forest, Hamilton, Stevensville, Wine Tasting Tours, Ski Areas |
| Lolo State Park | A beautiful state park with a variety of outdoor activities, including camping, hiking, and wildlife watching. Perfect for nature lovers. | Lolo State Park, Camping Sites, Hiking Trails, Wildlife Viewing, Scenic Picnic Areas |
| Missoula | The nearest major city with a vibrant culture, excellent dining, and local attractions. Attracts a wide range of travelers, including students and families. | University of Montana, Missoula Art Museum, Caras Park, Clark Fork River, Local Breweries |
| Sula | A small town set in scenic surroundings, known for outdoor activities and access to the Bitterroot Mountains. Great for adventurers and nature lovers. | Bitterroot Mountains, Hiking Trails, Fishing |
| Florence | A quaint small town on your way to the Bitterroot Valley, known for its rustic charm and proximity to outdoor adventures. | Bitterroot River, Outdoor Sports, Local Shops, Cafes |
| Victor | A picturesque town in the Bitterroot Valley, perfect for visitors looking for a peaceful retreat yet close to outdoor adventures. | Scenic Views, Hiking Trails, Local Markets, Art Galleries |
Understanding Airbnb License Requirements & STR Laws in Lolo (2025)
While Lolo, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lolo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lolo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lolobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Lolo Home 15 Minutes From Missoula
Entire Place • 3 bedrooms
Lewis & Clark Cabin
Entire Place • N/A
Executive housing-No cleaning fee!
Entire Place • 5 bedrooms
Lolo Creek Ranch House
Entire Place • 4 bedrooms
Central Lolo home minutes from Montana activities!
Entire Place • 3 bedrooms
Secluded Apartment With Beautiful Mountain Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lolo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lolo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Celeste & Jesse | 1 | $76,568 | 407 | 5.00/5.0 |
| Matt | 1 | $67,071 | 6 | 4.83/5.0 |
| Sarah | 1 | $50,349 | 23 | 5.00/5.0 |
| Erin | 1 | $50,118 | 15 | 4.87/5.0 |
| Brent | 4 | $49,966 | 6 | 1.13/5.0 |
| SuzAnne | 2 | $39,184 | 126 | 4.87/5.0 |
| Host #91338918 | 1 | $38,255 | 39 | 5.00/5.0 |
| Jan | 2 | $36,880 | 11 | 5.00/5.0 |
| Bobbie | 1 | $32,551 | 43 | 4.98/5.0 |
| Jessica | 1 | $25,037 | 35 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lolo.
Dive Deeper: Advanced Lolo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lolo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLolo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lolo
- The Lolo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lolo, Outdoor/Unique properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 26.9% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Lolo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lolo
- The dominant room capacity in Lolo is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in Lolo, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lolo.
Lolo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lolo
- The most common guest capacity trend in Lolo vacation rentals is listings accommodating 4 guests (42.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Lolo STR market, accounting for 57.7% of listings.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lolo.
- On average, properties in Lolo are equipped to host 4.2 guests.
Lolo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lolo
- The most common availability pattern in Lolo falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lolo (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lolo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
48% of total
2 Nights
5 listings
20% of total
3 Nights
7 listings
28% of total
4-6 Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Lolo is 1 Night, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Lolo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48% of Lolo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lolo.
Lolo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
38.1% of total
Moderate
4 listings
19% of total
Firm
7 listings
33.3% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Lolo
- The prevailing Airbnb cancellation policy trend in Lolo is Flexible, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.1% market standard in Lolo.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lolo.
Lolo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lolo
- The overall average booking lead time for vacation rentals in Lolo is 53 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Lolo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Lolo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lolo (2025)
Amenity Prevalence
Amenity Insights for Lolo
- Essential amenities in Lolo that guests expect include: Smoke alarm, Free parking on premises, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lolo: Smoke alarm, Free parking on premises, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Wifi, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lolo to stay competitive.
Lolo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lolo
- The typical guest profile for Airbnb in Lolo consists of primarily domestic travelers (94%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2.9%).
- Top languages spoken are English (80.4%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lolo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.18 | 55% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Missoula County | 19 | $3,376 | $349.89 | 43% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Victor | 19 | $2,836 | $248.69 | 47% |
| Hamilton | 117 | $2,831 | $246.55 | 44% |
| Polson | 123 | $2,819 | $322.04 | 47% |
| Anaconda | 83 | $2,779 | $252.55 | 43% |
| Big Arm | 13 | $2,747 | $415.29 | 50% |