Whitefish Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Whitefish in 2025? Explore comprehensive Airbnb analytics for Whitefish, Montana, United States to uncover income potential. This 2025 STR market report for Whitefish, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 958 active listings.
Whether you're considering an Airbnb investment in Whitefish, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitefish Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whitefish Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whitefish (2025)
Understanding the monthly revenue variations for Airbnb listings in Whitefish is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitefish is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitefish across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,591 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,807, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whitefish
Whitefish Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whitefish STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitefish:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whitefish
Average Daily Rate (ADR) Airbnb Trends in Whitefish (2025)
Effective short term rental pricing strategy in Whitefish involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitefish typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $770+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $468 or more.
- Typical properties (Median) charge around $309 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Whitefish
Get Live Whitefish Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Whitefish (2025)
Peak Season (July, August, June)
- Revenue averages $7,318 per month
- Occupancy rates average 51.9%
- Daily rates average $441
Shoulder Season
- Revenue averages $4,902 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $412
Low Season (April, October, November)
- Revenue drops to average $3,189 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $360
Seasonality Insights for Whitefish
- The Airbnb seasonality in Whitefish shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whitefish's highest earning potential, with monthly revenues capable of climbing to $8,704, occupancy reaching a high of 62.3%, and ADRs peaking at $459.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,496, occupancy could drop to 25.8%, and ADRs may adjust down to $335.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitefish.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whitefish seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whitefish (2025)
Exploring the top neighborhoods for short-term rentals in Whitefish? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Whitefish | The vibrant heart of Whitefish, full of local shops, restaurants, and cafes. A prime location for guests wanting to experience the local culture and easy access to outdoor adventures. | Whitefish Mountain Resort, Whitefish Lake, Nature trails, Local breweries, Shopping and dining options |
| Whitefish Mountain Resort | Popular ski destination in winter and hiking area in summer. Attracts visitors year-round for outdoor activities, making it a prime spot for vacation rentals. | Skiing and snowboarding, Hiking trails, Zipline tours, Mountain biking, Adventure park |
| Big Mountain | Known for its stunning views and outdoor activities, Big Mountain attracts nature lovers and adventure seekers year-round, ideal for Airbnb hosting. | Lone Pine State Park, Beautiful hiking trails, Mountain biking, Scenic views of Flathead Valley |
| Whitefish Lake | A serene area that offers water activities and relaxation. Guests can enjoy swimming, fishing, and boating, making it a sought-after rental location in summer. | Swimming beaches, Boating and kayaking, Fishing opportunities, Picnic areas |
| The Glacier Area | Located near Glacier National Park, this area draws visitors looking to explore the park's natural beauty and wildlife, ideal for nature and adventure enthusiasts. | Glacier National Park, St. Mary Lake, Wildlife viewing, Hiking trails |
| Lake Blanc | A hidden gem for those seeking tranquility and stunning scenery. This area attracts visitors seeking a peaceful getaway in nature. | Hiking trails, Scenic lake views, Fishing, Wildflower viewing |
| Columbia Falls | Close to Glacier National Park and the Flathead River, this small town is an ideal place for those wanting easy access to outdoor activities and adventures. | Glacier National Park, Flathead River activities, Local dining, Nature trails |
| Martin City | A quaint area near the Flathead River, perfect for those wanting a combination of outdoor activities and small-town charm, popular among travelers exploring nearby parks. | Access to Flathead River, Historic sites, Local eateries, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Whitefish (2025)
While Whitefish, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitefish to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whitefish (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitefishbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ski In/Ski Out + Pet Friendly - Dream Estate
Entire Place • 6 bedrooms
Wander Whitefish Mountain
Entire Place • 5 bedrooms
Whitefish Outpost: Rustic Luxury Retreat
Entire Place • 6 bedrooms
Luxury on Whitefish Mountain! 9BD 5.5BA Sleeps 25!
Entire Place • 9 bedrooms
Grand Alpine Lodge, Ski In/Out, Hot Tub, Sleeps 20
Entire Place • 7 bedrooms
160 Acre Gorgeous Montana Ranch/Estate.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whitefish (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whitefish based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natural Retreats (W) | 71 | $3,822,054 | 811 | 3.91/5.0 |
| Glacier | 47 | $3,246,334 | 2460 | 4.81/5.0 |
| Stumptown | 78 | $3,014,536 | 1991 | 4.56/5.0 |
| Vacay | 35 | $1,941,101 | 628 | 4.83/5.0 |
| Rachel | 17 | $1,359,792 | 220 | 3.78/5.0 |
| I Love Whitefish | 21 | $1,313,461 | 72 | 2.82/5.0 |
| Whitefish Luxury Cabins | 19 | $1,087,366 | 467 | 3.79/5.0 |
| Lakeshore Rentals | 28 | $964,715 | 412 | 4.84/5.0 |
| Stay In Whitefish | 6 | $957,175 | 90 | 4.99/5.0 |
| Ptarmigan | 36 | $872,032 | 702 | 3.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitefish.
Dive Deeper: Advanced Whitefish STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitefish. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhitefish Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whitefish
- The Whitefish Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 958 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whitefish, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.5%) offer potential for unique stay experiences.
Whitefish Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whitefish
- The dominant room capacity in Whitefish is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.9% of the active Airbnb listings in Whitefish, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitefish.
Whitefish Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whitefish
- The most common guest capacity trend in Whitefish vacation rentals is listings accommodating 8+ guests (37.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Whitefish STR market, accounting for 62.8% of listings.
- 66.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitefish.
- On average, properties in Whitefish are equipped to host 6.0 guests.
Whitefish Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whitefish
- The most common availability pattern in Whitefish falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Whitefish (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whitefish Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
97 listings
10.6% of total
2 Nights
257 listings
28.1% of total
3 Nights
223 listings
24.4% of total
4-6 Nights
44 listings
4.8% of total
7-29 Nights
23 listings
2.5% of total
30+ Nights
270 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Whitefish is 30+ Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Whitefish, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.5% of Whitefish hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitefish.
Whitefish Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
145 listings
17.6% of total
Super Strict 60 Days
203 listings
24.7% of total
Flexible
40 listings
4.9% of total
Moderate
71 listings
8.6% of total
Firm
190 listings
23.1% of total
Strict
174 listings
21.1% of total
Cancellation Policy Insights for Whitefish
- The prevailing Airbnb cancellation policy trend in Whitefish is Super Strict 60 Days, used by 24.7% of listings.
- There's a relatively balanced mix between guest-friendly (13.5%) and stricter (44.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 24.7% market standard in Whitefish.
- Regularly review your cancellation policy against competitors and market demand shifts in Whitefish.
Whitefish STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whitefish
- The overall average booking lead time for vacation rentals in Whitefish is 73 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Fall (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Whitefish.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Whitefish averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whitefish (2025)
Amenity Prevalence
Amenity Insights for Whitefish
- Essential amenities in Whitefish that guests expect include: Wifi, Heating, Free parking on premises, TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whitefish: Wifi, Heating, Free parking on premises, TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises, TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whitefish to stay competitive.
Whitefish Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whitefish
- The typical guest profile for Airbnb in Whitefish consists of primarily domestic travelers (91%), often arriving from nearby Calgary, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (7.1%).
- Top languages spoken are English (80.1%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Calgary and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whitefish Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,444 | $391.91 | 57% |
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.18 | 55% |
| Glacier County | 12 | $3,518 | $298.24 | 65% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Babb | 56 | $3,336 | $268.84 | 65% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Somers | 71 | $2,961 | $349.64 | 46% |
| Martin City | 45 | $2,922 | $233.28 | 57% |
| Polson | 123 | $2,819 | $322.04 | 47% |