Airbnb Market Analytics, Statistics and Data in Polson, Montana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Polson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Polson:
How much do Airbnb hosts make on average per month in Polson?
The short-term rental market in Polson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,817 per month
- Strong performing properties (top 25%) make $5,170 or more
- Best-in-class properties (top 10%) achieve $8,712+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,465
Revenue Variations by Month
Occupancy Rates Throughout the Year in Polson
The market in Polson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Polson
Daily rates in Polson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $221 per night
- Strong performing properties (top 25%) secure $360 or more
- Best-in-class properties (top 10%) pull in $625+ per night
- Entry-level properties (bottom 25%) earn around $146
Daily Rate Variations by Month
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Seasonality patterns in Polson
Peak Season (July, August, June)
- Revenue peaks at $8797.67 per month
- Occupancy rates reach 74.02%
- Daily rates average $341.19
Shoulder Season
- Revenue averages $4035.05 per month
- Occupancy maintains 42.38%
- Daily rates hold at $313.04
Low Season (November, December, January)
- Revenue drops to $2069.11 per month
- Occupancy decreases to 29.57%
- Daily rates adjust to $293.72
Is it still profitable to do Airbnb in Polson in 2025?
Yes! Polson demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $4035 and The market's 126 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Polson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Flathead Lake | The largest natural freshwater lake west of the Mississippi, Flathead Lake is a prime destination for tourists looking for outdoor recreation, water sports, and beautiful scenery. Ideal for summer vacations and family trips. | Flathead Lake State Park, Wild Horse Island, Flathead Lake Boat Tours, Kayaking and paddleboarding, Fishing and swimming spots |
| Kerr Dam | Located on the Flathead River, Kerr Dam is a scenic area known for its natural beauty and recreational opportunities. It's a great spot for those interested in fishing and nature photography. | Kerr Dam, Flathead River, Fishing spots, Nature trails, Scenic viewpoints |
| Polson Bay | A charming area on the west shore of Flathead Lake, Polson Bay is perfect for visitors interested in boating, fishing, and enjoying lakeside activities. Close to local amenities and attractions. | Polson Marina, Polson City Park, Lakeside walking trails, Boat rentals, Sunset views |
| Salish Kootenai College | A notable educational institution in the area that attracts visitors for events and summer programs. Perfect for guests coming for educational purposes or cultural experiences. | Salish Kootenai College, Cultural events, Native American history, Visitor Center |
| Downtown Polson | The heart of Polson, downtown offers unique shops, restaurants, and local events. Ideal for visitors who want to explore local culture and cuisine. | Polson Farmers Market, Historic downtown shops, Local dining, Events at the Polson Theatre |
| Mission Mountains | The stunning Mission Mountains offer hiking, fishing, and breathtaking views. Attracts outdoor enthusiasts and those looking for a serene retreat in nature. | Mission Mountain Wilderness, Hiking trails, Fishing in local lakes, Wildlife viewing, Camping spots |
| Polson-Flathead Lake Golf Club | This golf club provides an attractive option for those looking to enjoy golf while being in close proximity to beautiful natural scenery. Great for golfing vacationers. | Golfing experience, Clubhouse amenities, Scenic views of Flathead Lake, Golf tournaments, Wildlife observations |
| Lake County Fairgrounds | Hosts various events throughout the year including fairs, concerts, and community events. A prime spot for visitors looking to experience local culture and entertainment. | Lake County Fair, Concerts, Community events, Local market |
Do you need a license for Airbnb in Polson?
We recommend checking directly with Polson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Polson
Modern Mountain Lake House
Entire Place • 4 bedrooms
Restored 1940’s Cabin & Lake Cottage
Entire Place • 8 bedrooms
A Beautiful House on Flathead Lake
Entire Place • 4 bedrooms
Relaxing log home with private beach
Entire Place • 3 bedrooms
Private Beach, Dock, Glorious Sunsets, Boat Slips!
Entire Place • 4 bedrooms
Flathead Lakefront Home with Stunning Views
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Polson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 14 | $384,568 | 469 | 4.82/5.0 |
| Nicole | 7 | $214,836 | 224 | 4.86/5.0 |
| Kendra | 1 | $190,741 | 41 | 4.95/5.0 |
| Monica | 11 | $169,300 | 401 | 4.88/5.0 |
| Evolve | 5 | $141,299 | 139 | 4.66/5.0 |
| Brad | 1 | $123,511 | 9 | 5.00/5.0 |
| Dennis C. | 1 | $121,048 | 43 | 5.00/5.0 |
| Jennifer | 1 | $109,248 | 10 | 5.00/5.0 |
| Kim | 3 | $104,858 | 106 | 5.00/5.0 |
| Mary | 1 | $99,507 | 14 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Polson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.2%), with house and apartment & condo properties comprising 75.4% of inventory
- Strong specialty sector (23.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 126 properties in Polson shows that 2 bedrooms properties are most prevalent, making up 28.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 52.4% of all listings.
Key Insights
- Most common: 2 bedrooms (28.6%)
- Least common: 5+ bedrooms (8.7%)
- Market concentration: 52.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 126 properties in Polson reveals that 8+ guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 56.3% of the market.
Key Insights
- Most common capacity: 8+ guests (30.2% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 56.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 126 properties in Polson, the most common availability pattern is 181-270 days (46% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (50.8% of properties).
Key Insights
- Most common availability window: 181-270 days (46%)
- Most common booking duration: 91-180 days (50.8%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 11.1%
Minimum Stay Distributions
1 Night
14 listings
12.5% of total
2 Nights
57 listings
50.9% of total
3 Nights
25 listings
22.3% of total
4-6 Nights
11 listings
9.8% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
4 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.4%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 85.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.7% of total
Super Strict 30 Days
15 listings
12.8% of total
Flexible
14 listings
12% of total
Moderate
26 listings
22.2% of total
Firm
20 listings
17.1% of total
Strict
40 listings
34.2% of total
Key Insights
- Strict is the preferred policy at 34.2% of listings
- The market shows a balanced distribution between guest-friendly (34.2%) and strict (51.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, May, averaging 111 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 32 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Polson
Below is the distribution of amenities across listings in Polson:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3%) and United Kingdom (0.5%)
- English is the top language at 87%, followed by Spanish (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Missoula and Bozeman markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Polson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,754 | $442.48 | 57% |
| Whitefish | 970 | $3,727 | $404.49 | 41% |
| Rollins | 19 | $3,716 | $639.36 | 46% |
| Superior | 29 | $3,628 | $494.14 | 43% |
| Babb | 55 | $3,449 | $275.10 | 64% |
| Missoula County | 20 | $3,353 | $336.70 | 41% |
| Dayton | 17 | $3,263 | $398.23 | 46% |
| Martin City | 45 | $3,130 | $239.83 | 57% |
| Somers | 70 | $3,112 | $363.75 | 46% |
| Kalispell | 516 | $2,950 | $268.17 | 51% |
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