Polson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Polson in 2025? Explore comprehensive Airbnb analytics for Polson, Montana, United States to uncover income potential. This 2025 STR market report for Polson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Polson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Polson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Polson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Polson (2025)
Understanding the monthly revenue variations for Airbnb listings in Polson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Polson is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Polson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,214+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,530, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Polson
Polson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Polson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Polson:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Polson
Average Daily Rate (ADR) Airbnb Trends in Polson (2025)
Effective short term rental pricing strategy in Polson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Polson typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $635+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $350 or more.
- Typical properties (Median) charge around $218 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Polson
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Airbnb Seasonality Analysis & Trends in Polson (2025)
Peak Season (July, August, June)
- Revenue averages $7,130 per month
- Occupancy rates average 59.0%
- Daily rates average $336
Shoulder Season
- Revenue averages $3,291 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $305
Low Season (January, February, March)
- Revenue drops to average $1,697 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $304
Seasonality Insights for Polson
- The Airbnb seasonality in Polson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Polson's highest earning potential, with monthly revenues capable of climbing to $8,783, occupancy reaching a high of 74.0%, and ADRs peaking at $341.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,573, occupancy could drop to 29.5%, and ADRs may adjust down to $299.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Polson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Polson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Polson (2025)
Exploring the top neighborhoods for short-term rentals in Polson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Flathead Lake | One of the largest natural lakes in the western United States, perfect for water sports, fishing, and family vacations. Its stunning scenery attracts tourists year-round, especially in the summer. | Flathead Lake State Park, Wild Horse Island, boating and fishing activities, swimming beaches, scenic drives around the lake |
| Kerr Dam | A beautiful area with picturesque views of the dams and the surrounding landscape. It's popular for visitors interested in nature, history, and outdoor activities. | Kerr Dam, Recreation opportunities, viewpoints overlooking the river, hiking trails nearby, fishing spots |
| Polson Bay | A scenic bay area offering access to various water activities and stunning views of the surrounding mountains. A great spot for tourists looking for a relaxing getaway. | Polson Bay Golf Club, Flathead Lake kayaking, hiking trails, scenic viewpoints, local dining options |
| Mission Mountains | A mountain range offering breathtaking views, hiking trails, and wildlife. Perfect for those seeking adventure in nature and outdoor sports. | Mission Mountains Wilderness, hiking trails, wildlife viewing, camping opportunities, stunning photography spots |
| Polson Main Street | The heart of Polson with local shops, restaurants, and cultural sites. A preferred location for visitors wanting to experience small-town charm and community events. | local shops and boutiques, dining options, Polson Historical Museum, community events, farmer's markets |
| Salish Point | Known for its beautiful waterfront and park areas, Salish Point is popular for family outings and picnics. It offers a relaxing environment with great views of Flathead Lake. | Salish Point Park, family-friendly activities, picnic areas, water access, hiking trails |
| Lake County Community | This area offers a blend of local events, cultural opportunities, and access to nature. It's a central hub for visitors looking to experience local traditions and gatherings. | local events and festivals, community gatherings, craft markets, cultural heritage sites, outdoor recreation opportunities |
| Ravalli County | Located near Polson, this area is famous for its vineyards and orchards. It's appealing to tourists interested in wine tasting and rural experiences. | vineyards and wineries, orchard tours, scenic countryside drives, local food festivals, agritourism activities |
Understanding Airbnb License Requirements & STR Laws in Polson (2025)
While Polson, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Polson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Polson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Polsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Mountain Lake House
Entire Place • 4 bedrooms
A Beautiful House on Flathead Lake
Entire Place • 4 bedrooms
Restored 1940’s Cabin & Lake Cottage
Entire Place • 8 bedrooms
Relaxing log home with private beach
Entire Place • 3 bedrooms
Private Beach, Dock, Glorious Sunsets, Boat Slips!
Entire Place • 4 bedrooms
Flathead Lakefront Home with Stunning Views
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Polson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Polson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 14 | $406,098 | 469 | 4.82/5.0 |
| Nicole | 7 | $203,831 | 224 | 4.86/5.0 |
| Kendra | 1 | $171,197 | 41 | 4.95/5.0 |
| Monica | 11 | $167,433 | 401 | 4.88/5.0 |
| Evolve | 5 | $137,910 | 139 | 4.66/5.0 |
| Dennis C. | 1 | $121,595 | 43 | 5.00/5.0 |
| Brad | 1 | $119,626 | 9 | 5.00/5.0 |
| Jennifer | 1 | $102,789 | 10 | 5.00/5.0 |
| Mary | 1 | $100,986 | 14 | 4.93/5.0 |
| Christina | 1 | $97,021 | 30 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Polson.
Dive Deeper: Advanced Polson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Polson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPolson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Polson
- The Polson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Polson, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.9%) offer potential for unique stay experiences.
Polson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Polson
- The dominant room capacity in Polson is 2 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.2% of the active Airbnb listings in Polson, indicating a high concentration in these sizes.
- A significant 39.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Polson.
Polson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Polson
- The most common guest capacity trend in Polson vacation rentals is listings accommodating 8+ guests (30.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Polson STR market, accounting for 56.9% of listings.
- 50.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Polson.
- On average, properties in Polson are equipped to host 5.3 guests.
Polson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Polson
- The most common availability pattern in Polson falls within the 181-270 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Polson (47.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Polson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
12.4% of total
2 Nights
54 listings
47.8% of total
3 Nights
24 listings
21.2% of total
4-6 Nights
11 listings
9.7% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
9 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Polson is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.2%) of the Polson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Polson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.4% currently do.
- A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Polson.
Polson Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
13.2% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
14 listings
12.3% of total
Moderate
25 listings
21.9% of total
Firm
20 listings
17.5% of total
Strict
38 listings
33.3% of total
Cancellation Policy Insights for Polson
- The prevailing Airbnb cancellation policy trend in Polson is Strict, used by 33.3% of listings.
- A majority (50.8%) of hosts in Polson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Polson.
- With 33.3% using Strict terms, this is a viable option in Polson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Polson.
Polson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Polson
- The overall average booking lead time for vacation rentals in Polson is 71 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Polson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Polson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Polson (2025)
Amenity Prevalence
Amenity Insights for Polson
- Essential amenities in Polson that guests expect include: Free parking on premises, TV, Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Polson: Free parking on premises, TV, Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Free parking on premises, TV, Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Polson to stay competitive.
Polson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Polson
- The typical guest profile for Airbnb in Polson consists of primarily domestic travelers (95%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (3%).
- Top languages spoken are English (81.3%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Polson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,444 | $391.91 | 57% |
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.17 | 55% |
| Whitefish | 958 | $3,651 | $397.84 | 42% |
| Glacier County | 12 | $3,518 | $298.24 | 65% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Missoula County | 19 | $3,376 | $349.89 | 43% |
| Babb | 56 | $3,336 | $268.84 | 65% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Somers | 71 | $2,961 | $349.64 | 46% |