Virginia City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Virginia City in 2025? Explore comprehensive Airbnb analytics for Virginia City, Montana, United States to uncover income potential. This 2025 STR market report for Virginia City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Virginia City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Virginia City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Virginia City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Virginia City (2025)
Understanding the monthly revenue variations for Airbnb listings in Virginia City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Virginia City is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Virginia City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,370 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,632 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $826, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Virginia City
Virginia City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Virginia City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Virginia City:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Virginia City
Average Daily Rate (ADR) Airbnb Trends in Virginia City (2025)
Effective short term rental pricing strategy in Virginia City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Virginia City typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in Virginia City
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Airbnb Seasonality Analysis & Trends in Virginia City (2025)
Peak Season (December, February, July)
- Revenue averages $4,287 per month
- Occupancy rates average 46.5%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,602 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $190
Low Season (March, May, September)
- Revenue drops to average $1,826 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $188
Seasonality Insights for Virginia City
- The Airbnb seasonality in Virginia City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Virginia City's highest earning potential, with monthly revenues capable of climbing to $5,038, occupancy reaching a high of 57.5%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,470, occupancy could drop to 16.7%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Virginia City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Virginia City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Virginia City (2025)
Exploring the top neighborhoods for short-term rentals in Virginia City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Virginia City | A well-preserved old mining town that attracts visitors interested in gold rush history and Americana. Great for those wanting to experience the Old West. | Virginia City Historic District, Nevada City Ghost Town, The Opera House, Virginia City Visitor Center, Harris-Baker House |
| Ennis | A charming small town known for its access to outdoor activities like fishing and hiking. Popular among tourists looking for a relaxing getaway. | Ennis Lake, Madison River, Hiking trails, Local shops and cafés, Annual Cattlemen's Convention |
| Ruby Reservoir | An outdoor paradise for fishing and nature lovers. Ideal for travelers who enjoy water sports and scenic relaxing retreats. | Ruby Reservoir, Fishing spots, Camping areas, Wildlife viewing, Scenic hiking trails |
| Boulder Hot Springs | A soothing retreat known for its natural hot springs, offering a serene experience for those looking to unwind and relax in nature. | Boulder Hot Springs, Spa services, Nature trails, Scenic views, Wildlife |
| Madison Valley | Known for stunning landscapes and outdoor activities, it attracts nature lovers and sports enthusiasts throughout the year. | Madison Valley, Hiking trails, Fishing and hunting locations, Winter sports areas, Scenic viewpoints |
| Lima | A quiet small town perfect for travelers wanting a peaceful escape and close access to beautiful big sky scenery. | Lima Reservoir, Wildlife viewing, Hiking trails, Local events, Friendly community |
| Dillon | This town offers rich history and serves as a base for outdoor adventures. It's popular among both tourists and adventure seekers. | Bannack State Park, Historical sites, Fishing locations, Dillon City Park, Local dining |
| Bozeman | A lively college town with a vibrant cultural scene, close to outdoor activities and attractions, ideal for those looking to mix adventure and entertainment. | Montana State University, Museum of the Rockies, Downtown Bozeman, Hiking and biking trails, Local breweries and restaurants |
Understanding Airbnb License Requirements & STR Laws in Virginia City (2025)
While Virginia City, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Virginia City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Virginia City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Virginia Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vigilante Viewhouse
Entire Place • 6 bedrooms
The Golden Trout Cabin at Virginia City
Entire Place • 3 bedrooms
J. R. Boyce house
Entire Place • 3 bedrooms
Rank House Cabin
Entire Place • 1 bedroom
Carriage House
Entire Place • N/A
The Governor Meagher Cabin in Virginia City
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Virginia City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Virginia City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benjamin | 1 | $98,357 | 12 | 4.75/5.0 |
| Kaytlin | 3 | $45,785 | 271 | 4.91/5.0 |
| Heather | 2 | $31,222 | 41 | 2.38/5.0 |
| Mark | 1 | $30,432 | 87 | 4.94/5.0 |
| John | 1 | $25,680 | 98 | 4.99/5.0 |
| Mark | 1 | $25,309 | 68 | 4.96/5.0 |
| Deborah | 1 | $20,898 | 162 | 4.98/5.0 |
| Nicholette | 3 | $17,898 | 3 | 1.67/5.0 |
| Cecil | 1 | $16,558 | 222 | 4.95/5.0 |
| Ruth | 1 | $10,973 | 53 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Virginia City.
Dive Deeper: Advanced Virginia City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Virginia City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVirginia City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Virginia City
- The Virginia City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Virginia City, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Virginia City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Virginia City
- The dominant room capacity in Virginia City is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 77.7% of the active Airbnb listings in Virginia City, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Virginia City.
Virginia City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Virginia City
- The most common guest capacity trend in Virginia City vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Virginia City STR market, accounting for 50.0% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Virginia City.
- On average, properties in Virginia City are equipped to host 4.6 guests.
Virginia City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Virginia City
- The most common availability pattern in Virginia City falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Virginia City (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Virginia City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
58.8% of total
2 Nights
3 listings
17.6% of total
3 Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Virginia City is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Virginia City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Virginia City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Virginia City.
Virginia City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
28.6% of total
Moderate
7 listings
50% of total
Firm
1 listings
7.1% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Virginia City
- The prevailing Airbnb cancellation policy trend in Virginia City is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Virginia City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Virginia City.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Virginia City.
Virginia City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Virginia City
- The overall average booking lead time for vacation rentals in Virginia City is 75 days.
- Guests book furthest in advance for stays during March (average 191 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (142 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Virginia City.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 191 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 142 days) to capture early planners.
- Monitor your own booking lead times against these Virginia City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Virginia City (2025)
Amenity Prevalence
Amenity Insights for Virginia City
- Essential amenities in Virginia City that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Virginia City: Smoke alarm, Wifi.
- Consider adding popular differentiators like Coffee maker or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Virginia City to stay competitive.
Virginia City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Virginia City
- The typical guest profile for Airbnb in Virginia City consists of primarily domestic travelers (96%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (2.2%).
- Top languages spoken are English (80.4%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Virginia City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 906 | $4,907 | $665.87 | 36% |
| Gallatin Gateway | 44 | $4,445 | $407.03 | 47% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| Gardiner | 180 | $4,088 | $291.72 | 56% |
| Emigrant | 101 | $3,844 | $324.96 | 52% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Bozeman | 763 | $3,627 | $270.92 | 52% |
| Pray | 53 | $3,570 | $310.74 | 45% |
| Livingston | 341 | $3,263 | $297.92 | 49% |
| Ashton | 78 | $3,237 | $298.81 | 48% |