Pray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pray in 2025? Explore comprehensive Airbnb analytics for Pray, Montana, United States to uncover income potential. This 2025 STR market report for Pray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.

Whether you're considering an Airbnb investment in Pray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pray Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$311
The average rental revenue earned for an occupied room per day in Pray.
Occupancy Rate(?)
45.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$42,836
Typical annual income for an Airbnb listing in Pray. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.0%
Significant decrease (-19.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pray.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pray.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
53
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pray (2025)

Understanding the monthly revenue variations for Airbnb listings in Pray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pray is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pray across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,692+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,586 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,325 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,931, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pray

Pray Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pray:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pray

Average Daily Rate (ADR) Airbnb Trends in Pray (2025)

Effective short term rental pricing strategy in Pray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pray typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $517+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
  • Typical properties (Median) charge around $266 per night.
  • Entry-level properties (Bottom 25%) earn around $177 per night.

Average Daily Rate (ADR) Trend by Month in Pray

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Airbnb Seasonality Analysis & Trends in Pray (2025)

Peak Season (July, June, August)
  • Revenue averages $7,112 per month
  • Occupancy rates average 58.0%
  • Daily rates average $360
Shoulder Season
  • Revenue averages $3,955 per month
  • Occupancy maintains around 40.7%
  • Daily rates hold near $294
Low Season (February, March, November)
  • Revenue drops to average $2,180 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $277

Seasonality Insights for Pray

  • The Airbnb seasonality in Pray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pray's highest earning potential, with monthly revenues capable of climbing to $8,487, occupancy reaching a high of 67.9%, and ADRs peaking at $368.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,895, occupancy could drop to 24.2%, and ADRs may adjust down to $275.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pray.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pray seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pray (2025)

Exploring the top neighborhoods for short-term rentals in Pray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake County
A beautiful area known for its picturesque lakes and outdoor activities. Perfect for nature enthusiasts looking to enjoy boating, fishing, and hiking in the surrounding mountains.
Flathead Lake, Mission Mountains, Polson, Big Arm State Park, Wild Horse Island State Park
Bitterroot Valley
A breathtaking valley that offers stunning views and endless hiking trails. A favorite among adventure travelers and those looking to experience Montana's natural beauty.
Bitterroot National Forest, Stevensville, Darby, Lost Trail Ski Area
Glacier National Park
One of the crown jewels of the national park system, famous for its stunning landscapes and outdoor recreation. Attracts tourists year-round for hiking, wildlife viewing, and breathtaking scenery.
Going-to-the-Sun Road, Lake McDonald, Grinnell Glacier, Many Glacier, Hidden Lake
Whitefish
A charming resort town known for its ski slopes and summer activities. A hub for tourists seeking both winter sports and summer lakeside fun.
Whitefish Mountain Resort, Whitefish Lake, Downtown Whitefish, The Whitefish Trail
Missoula
A vibrant college town known for its rich culture and arts scene. Popular with visitors looking for a mix of outdoor adventure and urban appeal.
University of Montana, Historic Downtown Missoula, Katy's Got A Brand New Bag, Caras Park
Kalispell
A rapidly growing city that serves as a gateway to Glacier National Park. A good base for tourists who want access to both urban and outdoor experiences.
Flathead Valley, Kalispell Regional Medical Center, Conrad Mansion, Somers Beach State Park
Avalanche Lake
A serene destination for those looking to escape into nature. Ideal for hiking and experiencing Montana’s natural beauty.
Avalanche Lake Trail, Hiking trails, Picturesque landscapes
Hungry Horse Dam
An iconic Montana landmark that offers recreational opportunities such as fishing, hiking and camping. Great for outdoor lovers and families.
Hungry Horse Reservoir, Fishing, Hiking trails, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Pray (2025)

While Pray, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pray to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pray (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Praybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Custom luxury lodge by Chico and Yellowstone Park

Custom luxury lodge by Chico and Yellowstone Park

Entire Place • 4 bedrooms

$117,696
Revenue
29.6%
Occupancy
$1423.99
Daily Rate
SIX MILE STABLE, A COZY PANORAMIC MOUNTAIN RETREAT

SIX MILE STABLE, A COZY PANORAMIC MOUNTAIN RETREAT

Entire Place • 3 bedrooms

$113,626
Revenue
48.9%
Occupancy
$626.70
Daily Rate
Yellowstone Paradise Valley Home

Yellowstone Paradise Valley Home

Entire Place • 5 bedrooms

$105,218
Revenue
39.4%
Occupancy
$571.30
Daily Rate
Modern 2 Bedroom Plus Fabulous Loft (Sleeps 8)

Modern 2 Bedroom Plus Fabulous Loft (Sleeps 8)

Entire Place • 2 bedrooms

$105,106
Revenue
44.3%
Occupancy
$605.73
Daily Rate
Hyalite House-Private Yellowstone River Front Home

Hyalite House-Private Yellowstone River Front Home

Entire Place • 3 bedrooms

$100,644
Revenue
66.1%
Occupancy
$424.53
Daily Rate
Paradise Vista - Spacious, Quiet, Mountain Views!

Paradise Vista - Spacious, Quiet, Mountain Views!

Entire Place • 3 bedrooms

$100,109
Revenue
67.6%
Occupancy
$397.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pray (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mountain Home6$443,8701724.82/5.0
Debbie12$241,4605114.89/5.0
Brooke2$222,802414.89/5.0
Colin4$195,62112574.93/5.0
Erin & Travis3$146,4766804.98/5.0
Host #3751819166$116,150424.12/5.0
Chad1$113,626744.95/5.0
Chip1$105,218314.97/5.0
Paul And Diane1$100,1092145.00/5.0
Nicole2$90,8303754.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pray.

Dive Deeper: Advanced Pray STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pray Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pray

  • The Pray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 53 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pray, Outdoor/Unique properties are the most common (58.5%), reflecting the local real estate landscape.
  • Houses represent a significant 34% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, apartment/condo, hotel/boutique, others (combined 7.6%) offer potential for unique stay experiences.

Pray Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pray

  • The dominant room capacity in Pray is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in Pray, indicating a high concentration in these sizes.
  • A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pray.

Pray Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pray

  • The most common guest capacity trend in Pray vacation rentals is listings accommodating 4 guests (39.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Pray STR market, accounting for 60.4% of listings.
  • 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pray.
  • On average, properties in Pray are equipped to host 4.8 guests.

Pray Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pray

  • The most common availability pattern in Pray falls within the 181-270 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pray (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pray Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (54.7%)

1 Night

29 listings

54.7% of total

2 Nights (13.2%)

2 Nights

7 listings

13.2% of total

3 Nights (9.4%)

3 Nights

5 listings

9.4% of total

4-6 Nights (3.8%)

4-6 Nights

2 listings

3.8% of total

30+ Nights (18.9%)

30+ Nights

10 listings

18.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Pray is 1 Night, adopted by 54.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.9%) of the Pray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (18.9%) caters to monthly stays (30+ nights) in Pray, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 54.7% of Pray hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 18.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pray.

Pray Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (6.4%)

Flexible

3 listings

6.4% of total

Moderate (10.6%)

Moderate

5 listings

10.6% of total

Firm (27.7%)

Firm

13 listings

27.7% of total

Strict (55.3%)

Strict

26 listings

55.3% of total

Cancellation Policy Insights for Pray

  • The prevailing Airbnb cancellation policy trend in Pray is Strict, used by 55.3% of listings.
  • A majority (83.0%) of hosts in Pray utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 55.3% market standard in Pray.
  • With 55.3% using Strict terms, this is a viable option in Pray, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pray.

Pray STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pray

  • The overall average booking lead time for vacation rentals in Pray is 70 days.
  • Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Pray.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Pray averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pray (2025)

Amenity Prevalence

Amenity Insights for Pray

  • Essential amenities in Pray that guests expect include: Fire extinguisher, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Coffee maker, Hair dryer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pray: Fire extinguisher, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Wifi or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pray to stay competitive.

Pray Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pray

  • The typical guest profile for Airbnb in Pray consists of primarily domestic travelers (94%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.4% of guests.
  • Key international markets include United States (94.4%) and Canada (2.1%).
  • Top languages spoken are English (74.9%) followed by Spanish (9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Billings and Bozeman.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Big Sky906$4,907$665.8736%
Gallatin Gateway44$4,445$407.0347%
Island Park872$4,160$397.6047%
Gardiner180$4,088$291.7256%
Emigrant101$3,844$324.9652%
Cooke City40$3,839$300.0552%
West Yellowstone257$3,764$362.3346%
Bozeman763$3,627$270.9252%
Red Lodge224$3,341$278.7043%
Livingston341$3,263$297.9249%

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