Red Lodge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Red Lodge in 2025? Explore comprehensive Airbnb analytics for Red Lodge, Montana, United States to uncover income potential. This 2025 STR market report for Red Lodge, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 224 active listings.
Whether you're considering an Airbnb investment in Red Lodge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Red Lodge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Red Lodge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Red Lodge (2025)
Understanding the monthly revenue variations for Airbnb listings in Red Lodge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Red Lodge is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Red Lodge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,306+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,006 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,102 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,831, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Red Lodge
Red Lodge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Red Lodge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Red Lodge:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Red Lodge
Average Daily Rate (ADR) Airbnb Trends in Red Lodge (2025)
Effective short term rental pricing strategy in Red Lodge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Red Lodge typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $324 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $173 per night.
Average Daily Rate (ADR) Trend by Month in Red Lodge
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Airbnb Seasonality Analysis & Trends in Red Lodge (2025)
Peak Season (July, June, August)
- Revenue averages $5,902 per month
- Occupancy rates average 59.9%
- Daily rates average $291
Shoulder Season
- Revenue averages $3,550 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $271
Low Season (January, October, November)
- Revenue drops to average $2,474 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $263
Seasonality Insights for Red Lodge
- The Airbnb seasonality in Red Lodge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Red Lodge's highest earning potential, with monthly revenues capable of climbing to $6,523, occupancy reaching a high of 67.3%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,289, occupancy could drop to 28.6%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Red Lodge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Red Lodge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Red Lodge (2025)
Exploring the top neighborhoods for short-term rentals in Red Lodge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beartooth Highway | Renowned for its stunning scenic routes and outdoor recreational opportunities, Beartooth Highway attracts visitors looking for adventure and breathtaking views. It's a gateway to beautiful destinations, making it ideal for nature enthusiasts. | Beartooth Pass, Custer National Forest, Rock Creek Resort, State Park, Wildlife viewing |
| Lodgepole Lakes | A peaceful retreat with picturesque lakes and hiking trails, Lodgepole Lakes is perfect for those wanting to relax by the water or enjoy outdoor activities like fishing and canoeing. This serene environment draws couples and families alike. | Lodgepole Lake, Fishing, Canoeing, Picnic areas, Scenic walking trails |
| Red Lodge Mountain | A prime location for skiing and snowboarding in winter, and hiking and mountain biking in summer. Red Lodge Mountain is a favorite for outdoor sports enthusiasts, making it popular among active travelers. | Red Lodge Ski Area, Mountain biking trails, Hiking, Scenic vistas, Local lodge restaurants |
| Downtown Red Lodge | The charming downtown area offers a range of boutique shops, local eateries, and a vibrant atmosphere. It's a cultural hub that attracts tourists looking for local experiences and events. | Red Lodge Art Gallery, Locally-owned shops, Red Lodge Music Festival, Restaurants, Historic buildings |
| Absaroka-Beartooth Wilderness | This vast wilderness area is perfect for those wanting to explore nature at its finest. It draws backpackers, campers, and outdoor adventurers looking to experience untouched landscapes. | Hiking trails, Mountains, Camping, Wildlife, Fishing |
| Carbon County | A surrounding area that offers history and outdoor activities, appealing to those interested in exploring the broader region of Montana. Visitors come for its rich history and rural charm. | Carbon County Historical Society, Scenic drives, Local parks, Old mining sites, River activities |
| Silver Run Trail | Known for its beautiful hiking paths and breathtaking views, this trail appeals to hikers and outdoor lovers. It offers a perfect escape into nature, attracting active visitors. | Hiking trails, Stunning views, Wildflowers, Seasonal wildlife sightings |
| Pine Grove | A cozy residential area with access to outdoor activities, Pine Grove is attractive for families looking for peaceful accommodations near Red Lodge and outdoor recreation. | Nearby parks, Trails, Family-friendly activities, Quiet atmosphere |
Understanding Airbnb License Requirements & STR Laws in Red Lodge (2025)
While Red Lodge, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Red Lodge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Red Lodge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Red Lodgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Log Cabin Lodge
Entire Place • 6 bedrooms
Bannock Trail Lodge
Entire Place • 8 bedrooms
Featuring Hot Tub, WiFi and Minutes to Ski Hill
Entire Place • 7 bedrooms
Point of Rocks near Beartooth Pass and Yellowstone
Entire Place • 4 bedrooms
Sleek Red Lodge Home Rental w/ Private Hot Tub!
Entire Place • 4 bedrooms
Spruce Lodge
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Red Lodge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Red Lodge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AAA Red | 30 | $1,424,728 | 1534 | 4.75/5.0 |
| Red Lodge Reservations | 21 | $1,086,263 | 983 | 4.85/5.0 |
| Evolve | 24 | $957,830 | 617 | 4.67/5.0 |
| Callie Fisher | 15 | $836,735 | 308 | 4.95/5.0 |
| Red Lodge Rentals | 8 | $335,360 | 202 | 4.73/5.0 |
| Jenny | 6 | $256,286 | 168 | 4.94/5.0 |
| Jewel | 9 | $245,990 | 262 | 4.80/5.0 |
| Zane | 2 | $188,599 | 93 | 4.73/5.0 |
| Kim | 2 | $120,288 | 430 | 4.96/5.0 |
| Jennifer | 1 | $109,777 | 32 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Red Lodge.
Dive Deeper: Advanced Red Lodge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Red Lodge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRed Lodge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Red Lodge
- The Red Lodge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 224 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Red Lodge, House properties are the most common (74.6%), reflecting the local real estate landscape.
- Houses represent a significant 74.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.8%) offer potential for unique stay experiences.
Red Lodge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Red Lodge
- The dominant room capacity in Red Lodge is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Red Lodge, indicating a high concentration in these sizes.
- A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Red Lodge.
Red Lodge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Red Lodge
- The most common guest capacity trend in Red Lodge vacation rentals is listings accommodating 8+ guests (44.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Red Lodge STR market, accounting for 69.6% of listings.
- 73.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Red Lodge.
- On average, properties in Red Lodge are equipped to host 6.3 guests.
Red Lodge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Red Lodge
- The most common availability pattern in Red Lodge falls within the 181-270 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Red Lodge (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Red Lodge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
10.6% of total
2 Nights
129 listings
62% of total
3 Nights
20 listings
9.6% of total
4-6 Nights
4 listings
1.9% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
32 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Red Lodge is 2 Nights, adopted by 62% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.6%) of the Red Lodge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Red Lodge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 62% of Red Lodge hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.6% currently do.
- A 2-night minimum appears standard (62%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Red Lodge.
Red Lodge Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
16 listings
7.5% of total
Moderate
40 listings
18.8% of total
Firm
78 listings
36.6% of total
Strict
78 listings
36.6% of total
Cancellation Policy Insights for Red Lodge
- The prevailing Airbnb cancellation policy trend in Red Lodge is Firm, used by 36.6% of listings.
- A majority (73.2%) of hosts in Red Lodge utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.6% market standard in Red Lodge.
- With 36.6% using Strict terms, this is a viable option in Red Lodge, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Red Lodge.
Red Lodge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Red Lodge
- The overall average booking lead time for vacation rentals in Red Lodge is 64 days.
- Guests book furthest in advance for stays during July (average 140 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Red Lodge.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Red Lodge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Red Lodge (2025)
Amenity Prevalence
Amenity Insights for Red Lodge
- Essential amenities in Red Lodge that guests expect include: Kitchen, Wifi, TV, Heating, Coffee maker, Smoke alarm, Dishes and silverware, Refrigerator, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Red Lodge: Kitchen, Wifi, TV, Heating, Coffee maker, Smoke alarm, Dishes and silverware, Refrigerator, Fire extinguisher.
- Prioritize adding missing essentials: Kitchen, Wifi, TV, Heating, Coffee maker, Smoke alarm, Dishes and silverware, Refrigerator, Fire extinguisher.
- Consider adding popular differentiators like Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Red Lodge to stay competitive.
Red Lodge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Red Lodge
- The typical guest profile for Airbnb in Red Lodge consists of primarily domestic travelers (97%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (1%).
- Top languages spoken are English (85%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Red Lodge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gardiner | 180 | $4,088 | $291.72 | 56% |
| Emigrant | 101 | $3,844 | $324.96 | 52% |
| Cooke City | 40 | $3,839 | $300.05 | 52% |
| Pray | 53 | $3,570 | $310.74 | 45% |
| Livingston | 341 | $3,263 | $297.92 | 49% |
| Roberts | 20 | $2,350 | $213.22 | 41% |
| Greycliff | 12 | $2,336 | $200.19 | 46% |
| White Sulphur Springs | 26 | $2,329 | $204.28 | 42% |
| Cody | 320 | $2,296 | $227.25 | 49% |
| Nye | 13 | $2,251 | $317.53 | 39% |