Flathead County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Flathead County in 2025? Explore comprehensive Airbnb analytics for Flathead County, Montana, United States to uncover income potential. This 2025 STR market report for Flathead County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Flathead County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Flathead County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Flathead County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Flathead County (2025)
Understanding the monthly revenue variations for Airbnb listings in Flathead County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Flathead County is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Flathead County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,574 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,594, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Flathead County
Flathead County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Flathead County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Flathead County:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Flathead County
Average Daily Rate (ADR) Airbnb Trends in Flathead County (2025)
Effective short term rental pricing strategy in Flathead County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Flathead County typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $568+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $285 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Flathead County
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Airbnb Seasonality Analysis & Trends in Flathead County (2025)
Peak Season (July, October, August)
- Revenue averages $5,103 per month
- Occupancy rates average 67.5%
- Daily rates average $236
Shoulder Season
- Revenue averages $3,245 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $230
Low Season (February, March, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $238
Seasonality Insights for Flathead County
- The Airbnb seasonality in Flathead County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Flathead County's highest earning potential, with monthly revenues capable of climbing to $5,628, occupancy reaching a high of 72.0%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Flathead County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Flathead County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Flathead County (2025)
Exploring the top neighborhoods for short-term rentals in Flathead County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kalispell | Kalispell is the largest city in Flathead County and serves as a gateway to Glacier National Park. Its local amenities and proximity to natural attractions make it a prime spot for tourists and travelers. | Glacier National Park, Flathead Lake, Hockaday Museum of Art, Kalispell Grand Hotel, Conrad Mansion |
| Whitefish | A charming resort town near Whitefish Mountain, known for skiing in the winter and lake activities in summer. Whitefish offers a vibrant community and a mix of outdoor adventures and local culture. | Whitefish Mountain Resort, Whitefish Lake, Downtown Whitefish, Whitefish Bike Park, Stumptown Historical Museum |
| Bigfork | Located on the shoreline of Flathead Lake, Bigfork is a quaint village with artistic charm, appealing to tourists looking for a serene lakeside experience with activities year-round. | Bigfork Bay, Flathead Lake State Park, Bigfork Summer Playhouse, Giant Springs State Park, Local Art Galleries |
| Lakeside | Situated on the west shore of Flathead Lake, Lakeside is perfect for water activities, offering scenic views and a relaxing atmosphere for visitors wanting to escape. | Flathead Lake, Lakeside Park, Wild Horse Island, Local Restaurants and Shops, Boating and Fishing |
| Coram | Coram is a small community located near the entrance to Glacier National Park, ideal for travelers wanting quick access to the park's stunning landscapes and outdoor activities. | Glacier National Park, Local microbreweries, Daisy Pass, Hungry Horse Dam, Outdoor Recreation |
| Montana City | This area offers a cozy, small-town feel and is conveniently located near major attractions, making it a desirable location for those who prefer a quieter stay close to popular sites. | Local Parks, Historic Sites, Recreation Areas nearby, Quick access to Kalispell and Whitefish, Community Events |
| Eureka | A smaller town located in the northeastern part of Flathead County, Eureka is known for its outdoor recreational opportunities and is a hidden gem for guests looking for a peaceful retreat. | Lake Koocanusa, Golf Courses, Kootenai Falls, Local Breweries, Outdoor Adventures |
| Polebridge | A rustic settlement near the North Fork of the Flathead River, Polebridge serves as an entry point to the remote areas of Glacier National Park, ideal for eco-tourists and adventure seekers. | Glacier National Park, Polebridge Mercantile, North Fork Beer Company, Scenic Views, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Flathead County (2025)
While Flathead County, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Flathead County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Flathead County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Flathead Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quiet + Elegant Whitefish Home w/ Hot Tub
Entire Place • 4 bedrooms
1. The Ridge At Glacier | Highlander Cabin #1
Entire Place • 3 bedrooms
Farm House near Flathead Lake | Must see photos
Entire Place • 5 bedrooms
2. The Ridge At Glacier | Highlander Cabin #2
Entire Place • 3 bedrooms
5. The Ridge At Glacier | Alpine Cabin #5
Entire Place • 2 bedrooms
3. The Ridge At Glacier | Alpine Cabin #3
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Flathead County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Flathead County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 4 | $247,202 | 93 | 4.89/5.0 |
| Evolve | 1 | $79,624 | 14 | 5.00/5.0 |
| Melanie | 1 | $62,109 | 45 | 4.89/5.0 |
| Amy | 5 | $55,312 | 138 | 4.87/5.0 |
| Brent | 1 | $53,208 | 78 | 4.95/5.0 |
| Host #104661479 | 1 | $49,500 | 5 | 4.40/5.0 |
| Heather | 4 | $41,542 | 433 | 4.72/5.0 |
| Mandy | 1 | $39,596 | 7 | 5.00/5.0 |
| Anne & Mike | 1 | $30,499 | 119 | 5.00/5.0 |
| Will | 3 | $28,273 | 14 | 3.16/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Flathead County.
Dive Deeper: Advanced Flathead County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Flathead County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlathead County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Flathead County
- The Flathead County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Flathead County, Outdoor/Unique properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 16% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Flathead County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Flathead County
- The dominant room capacity in Flathead County is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Flathead County, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Flathead County.
Flathead County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Flathead County
- The most common guest capacity trend in Flathead County vacation rentals is listings accommodating 2 guests (24%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Flathead County STR market, accounting for 44.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Flathead County.
- On average, properties in Flathead County are equipped to host 4.4 guests.
Flathead County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Flathead County
- The most common availability pattern in Flathead County falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Flathead County (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Flathead County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
41.7% of total
2 Nights
6 listings
25% of total
3 Nights
8 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Flathead County is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Flathead County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.7% of Flathead County hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Flathead County.
Flathead County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.3% of total
Flexible
1 listings
4.3% of total
Moderate
1 listings
4.3% of total
Firm
9 listings
39.1% of total
Strict
11 listings
47.8% of total
Cancellation Policy Insights for Flathead County
- The prevailing Airbnb cancellation policy trend in Flathead County is Strict, used by 47.8% of listings.
- A majority (86.9%) of hosts in Flathead County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.8% market standard in Flathead County.
- With 47.8% using Strict terms, this is a viable option in Flathead County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Flathead County.
Flathead County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Flathead County
- The overall average booking lead time for vacation rentals in Flathead County is 69 days.
- Guests book furthest in advance for stays during May (average 153 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (94 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Flathead County.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 153 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Flathead County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Flathead County (2025)
Amenity Prevalence
Amenity Insights for Flathead County
- Essential amenities in Flathead County that guests expect include: Free parking on premises, Hot water, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Flathead County: Free parking on premises, Hot water, Bed linens.
- Prioritize adding missing essentials: Bed linens.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Flathead County to stay competitive.
Flathead County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Flathead County
- The typical guest profile for Airbnb in Flathead County consists of primarily domestic travelers (95%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (1.6%).
- Top languages spoken are English (77.5%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Flathead County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,444 | $391.91 | 57% |
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.18 | 55% |
| Whitefish | 958 | $3,651 | $397.84 | 42% |
| Glacier County | 12 | $3,518 | $298.24 | 65% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Babb | 56 | $3,336 | $268.84 | 65% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Somers | 71 | $2,961 | $349.64 | 46% |
| Martin City | 45 | $2,922 | $233.28 | 57% |