Madison County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Madison County in 2025? Explore comprehensive Airbnb analytics for Madison County, Montana, United States to uncover income potential. This 2025 STR market report for Madison County, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Madison County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madison County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madison County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madison County (2025)
Understanding the monthly revenue variations for Airbnb listings in Madison County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madison County is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madison County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,424+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,591 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,205, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madison County
Madison County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madison County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madison County:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madison County
Average Daily Rate (ADR) Airbnb Trends in Madison County (2025)
Effective short term rental pricing strategy in Madison County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madison County typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $625+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $441 or more.
- Typical properties (Median) charge around $285 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Madison County
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Airbnb Seasonality Analysis & Trends in Madison County (2025)
Peak Season (July, June, August)
- Revenue averages $5,450 per month
- Occupancy rates average 51.4%
- Daily rates average $319
Shoulder Season
- Revenue averages $2,966 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $330
Low Season (January, March, May)
- Revenue drops to average $1,890 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $360
Seasonality Insights for Madison County
- The Airbnb seasonality in Madison County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madison County's highest earning potential, with monthly revenues capable of climbing to $5,947, occupancy reaching a high of 57.6%, and ADRs peaking at $375.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,667, occupancy could drop to 15.4%, and ADRs may adjust down to $312.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madison County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madison County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madison County (2025)
Exploring the top neighborhoods for short-term rentals in Madison County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Yellowstone | Gateway to Yellowstone National Park, known for its stunning natural beauty and wildlife. Ideal for tourists looking to explore the park and enjoy outdoor activities year-round. | Yellowstone National Park, Grizzly and Wolf Discovery Center, Hebgen Lake, Earthquake Lake, West Yellowstone Historic District |
| Virginia City | Historic mining town with rich history and authentic western charm. Attracts visitors interested in history, culture, and unique festivals. | Virginia City Historic District, Nevada City, Museum of the Rockies, Virginia City Players, Annual Events and Festivals |
| Ennis | Known for its world-class fishing, Ennis is a small town that draws outdoor enthusiasts and nature lovers. Perfect for those looking to immerse themselves in Montana's natural splendor. | Madison River, Ennis Lake, Cattle Drive Days, Fisherman's Paradise, Hiking Trails |
| Big Sky | Ski and outdoor adventure hub with breathtaking landscapes. Attracts travelers year-round for skiing, hiking, and mountain biking. | Big Sky Resort, Lone Mountain, Ousel Falls, Yellowstone Club, Big Sky Town Center |
| Bozeman | A vibrant college town with a mix of outdoor and cultural attractions. Popular among students, families, and tourists exploring Montana. | Museum of the Rockies, Bozeman Hot Springs, Downtown Bozeman, Gallatin National Forest, Bridger Bowl |
| Madison Valley | A scenic valley offering a peaceful retreat with stunning vistas. Great for those seeking relaxation and outdoor adventures. | Madison Valley Ranch, Hiking Trails, Fly Fishing, Wildlife Viewing, Breathtaking Views |
| Cameron | Quaint small town that serves as a base for many outdoor activities, surrounded by stunning Montana landscapes. Attracts visitors for its nature-oriented vacationing. | Madison River, Montana Fishing, Hiking Trails, Scenic Drives, Wildlife Watching |
| Lima | A small, tranquil town perfect for those looking to escape the hustle and bustle. It offers a genuine Montana experience for guests seeking seclusion and serenity. | Historic Landmarks, Lima Reservoir, Outdoor Recreation, Wildlife Observation, Annual Events |
Understanding Airbnb License Requirements & STR Laws in Madison County (2025)
While Madison County, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madison County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Madison County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madison Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Madison River Retreat: Now open for Christmas!
Entire Place • 4 bedrooms
Mountain Home on the Madison
Entire Place • 5 bedrooms
Montana Home on Madison River
Entire Place • 4 bedrooms
Madison River Fishing Cabin
Entire Place • 3 bedrooms
Cabin on 20 Acres- Madison River and Yellowstone
Entire Place • 3 bedrooms
Rustling Aspen at J & J Ranch
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madison County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madison County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kathy | 6 | $179,201 | 74 | 4.91/5.0 |
| Kendra | 12 | $98,415 | 8 | N/A/5.0 |
| Darin | 2 | $77,295 | 142 | 4.96/5.0 |
| Caroline Roy-MontanaRentalHome | 1 | $77,036 | 18 | 5.00/5.0 |
| Brad | 8 | $66,934 | 94 | 4.95/5.0 |
| Beth | 1 | $66,852 | 5 | 5.00/5.0 |
| Kayla | 2 | $55,564 | 95 | 4.99/5.0 |
| Host #26970545 | 1 | $49,541 | 0 | N/A/5.0 |
| Talia | 1 | $43,716 | 18 | 5.00/5.0 |
| Erin | 1 | $35,779 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madison County.
Dive Deeper: Advanced Madison County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madison County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadison County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madison County
- The Madison County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madison County, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.8%) offer potential for unique stay experiences.
Madison County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madison County
- The dominant room capacity in Madison County is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Madison County, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madison County.
Madison County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madison County
- The most common guest capacity trend in Madison County vacation rentals is listings accommodating 8+ guests (40.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Madison County STR market, accounting for 64.3% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madison County.
- On average, properties in Madison County are equipped to host 5.7 guests.
Madison County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madison County
- The most common availability pattern in Madison County falls within the 271-366 days range, representing 73.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Madison County (50%), reflecting common guest stay durations or potential owner blocking patterns.
Madison County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
22.2% of total
2 Nights
8 listings
22.2% of total
3 Nights
14 listings
38.9% of total
4-6 Nights
3 listings
8.3% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Madison County is 3 Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 38.9% of Madison County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madison County.
Madison County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
20.7% of total
Flexible
6 listings
20.7% of total
Moderate
5 listings
17.2% of total
Firm
10 listings
34.5% of total
Strict
2 listings
6.9% of total
Cancellation Policy Insights for Madison County
- The prevailing Airbnb cancellation policy trend in Madison County is Firm, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (37.9%) and stricter (41.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.5% market standard in Madison County.
- Using a Strict policy might deter some guests, as only 6.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Madison County.
Madison County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madison County
- The overall average booking lead time for vacation rentals in Madison County is 77 days.
- Guests book furthest in advance for stays during December (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Madison County.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Madison County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madison County (2025)
Amenity Prevalence
Amenity Insights for Madison County
- Essential amenities in Madison County that guests expect include: Wifi, Smoke alarm, Fire extinguisher, BBQ grill. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madison County: Wifi, Smoke alarm, Fire extinguisher, BBQ grill.
- Prioritize adding missing essentials: Fire extinguisher, BBQ grill.
- Consider adding popular differentiators like Dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madison County to stay competitive.
Madison County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madison County
- The typical guest profile for Airbnb in Madison County consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Germany (1.6%).
- Top languages spoken are English (81.1%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madison County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 270 | $6,841 | $808.39 | 42% |
| Jackson | 336 | $5,734 | $558.31 | 45% |
| Big Sky | 956 | $5,327 | $727.59 | 38% |
| Wilson | 253 | $4,147 | $456.32 | 46% |
| Gallatin Gateway | 43 | $3,928 | $421.42 | 46% |
| Gardiner | 187 | $3,711 | $290.39 | 54% |
| Emigrant | 102 | $3,697 | $328.48 | 51% |
| Island Park | 925 | $3,436 | $402.83 | 44% |
| Bozeman | 785 | $3,256 | $275.49 | 50% |
| Pray | 53 | $3,201 | $317.82 | 43% |