Florence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Florence in 2025? Explore comprehensive Airbnb analytics for Florence, Montana, United States to uncover income potential. This 2025 STR market report for Florence, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Florence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Florence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Florence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Florence (2025)
Understanding the monthly revenue variations for Airbnb listings in Florence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florence is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,680+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,671 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $926, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florence
Florence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Florence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florence:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florence
Average Daily Rate (ADR) Airbnb Trends in Florence (2025)
Effective short term rental pricing strategy in Florence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florence typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Florence
Get Live Florence Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Florence (2025)
Peak Season (June, July, August)
- Revenue averages $3,579 per month
- Occupancy rates average 53.5%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,302 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $211
Low Season (January, February, December)
- Revenue drops to average $1,257 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $245
Seasonality Insights for Florence
- The Airbnb seasonality in Florence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Florence's highest earning potential, with monthly revenues capable of climbing to $3,739, occupancy reaching a high of 60.8%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 17.8%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Florence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Florence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Florence (2025)
Exploring the top neighborhoods for short-term rentals in Florence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Florence | The heart of the city, offering a charming small-town feel with art galleries, local shops, and historic sites. Appeals to tourists wanting to explore local culture and history. | Florence Civic Center, Ravalli County Museum, Florence Depot, Pioneer Park, O'Brien Creek |
| Ravalli County | Surrounded by stunning mountain ranges and outdoor recreation, this area attracts nature lovers and adventure seekers year-round. Ideal for Airbnb hosts targeting outdoor enthusiasts. | Bitterroot National Forest, Lee Metcalf Wilderness, Flathead Lake, Selway-Bitterroot Wilderness, Hiking and fishing spots |
| Lake Como | A picturesque area known for its serene lake, it's perfect for those seeking a peaceful lakeside retreat. It's popular for summer vacations and water sports. | Lake Como, Como Recreational Area, Fishing, boating, and swimming, Hiking trails, Picnic spots |
| Florence Trails | Known for its extensive hiking and biking trails, this area is perfect for outdoor enthusiasts looking to explore the local landscape and wildlife. | Hiking and biking paths, Scenic vistas, Wildlife viewing, Picnic areas, Nature observation |
| Exploration Park | A family-friendly destination with outdoor activities and sports facilities. Attracts families and groups looking for fun activities. | Playgrounds, Sports fields, Picnic areas, Walking trails, Community events |
| Montana Renaissance Town | Celebrates local arts and traditions, drawing attention from cultural tourists and art lovers. Great for anyone wanting to experience the unique local culture. | Art festivals, Cultural events, Local crafts, Music festivals, Historic buildings |
| Bitterroot Valley | This scenic valley offers a mix of agriculture, outdoor activities, and a quaint lifestyle that appeals to a wide range of guests, from families to couples. | Scenic drives, Wineries, Farmers markets, Cycling routes, Natural hot springs |
| Sula | A quieter retreat providing access to the beautiful Bitterroot Mountains. Ideal for guests looking for solitude and nature exploration. | Bitterroot Mountains, Hiking trails, Wildflower viewing, River access, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Florence (2025)
While Florence, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Florence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Florence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
County Line Cabin
Entire Place • 3 bedrooms
Beautiful tiny house retreat close to Missoula
Entire Place • 1 bedroom
Creekside Tranquility, Spacious Home & Property
Entire Place • 3 bedrooms
Bella Vista Cottage
Entire Place • 2 bedrooms
* * * * *Bitterroot Riverfront Retreat* * * * *
Entire Place • 4 bedrooms
Florence Farmhouse Lodge
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Florence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Florence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hilary | 1 | $41,124 | 47 | 4.98/5.0 |
| Greg | 1 | $40,768 | 35 | 5.00/5.0 |
| Casey | 1 | $38,975 | 20 | 4.95/5.0 |
| Trisha | 1 | $34,347 | 25 | 5.00/5.0 |
| Host #479134337 | 1 | $29,333 | 2 | 0.00/5.0 |
| Janet | 1 | $22,620 | 13 | 5.00/5.0 |
| Host #426092880 | 1 | $18,327 | 49 | 5.00/5.0 |
| David | 1 | $18,151 | 45 | 4.89/5.0 |
| Jane | 1 | $18,066 | 18 | 5.00/5.0 |
| Madeline | 1 | $13,866 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florence.
Dive Deeper: Advanced Florence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florence
- The Florence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florence, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Florence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florence
- The dominant room capacity in Florence is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Florence, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Florence.
Florence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florence
- The most common guest capacity trend in Florence vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Florence STR market, accounting for 52.9% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florence.
- On average, properties in Florence are equipped to host 4.8 guests.
Florence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florence
- The most common availability pattern in Florence falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Florence (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Florence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
21.4% of total
2 Nights
8 listings
57.1% of total
3 Nights
2 listings
14.3% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Florence is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Florence Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.1% of Florence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florence.
Florence Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.7% of total
Flexible
3 listings
20% of total
Moderate
4 listings
26.7% of total
Firm
5 listings
33.3% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Florence
- The prevailing Airbnb cancellation policy trend in Florence is Firm, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (46.7%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Florence.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Florence.
Florence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Florence
- The overall average booking lead time for vacation rentals in Florence is 40 days.
- Guests book furthest in advance for stays during January (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Florence.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Florence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Florence (2025)
Amenity Prevalence
Amenity Insights for Florence
- Essential amenities in Florence that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florence: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florence to stay competitive.
Florence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Florence
- The typical guest profile for Airbnb in Florence consists of primarily domestic travelers (96%), often arriving from nearby Great Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (3.2%).
- Top languages spoken are English (80.6%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Great Falls and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Florence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.18 | 55% |
| Superior | 31 | $3,454 | $476.23 | 42% |
| Missoula County | 19 | $3,376 | $349.89 | 43% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Victor | 19 | $2,836 | $248.69 | 47% |
| Hamilton | 117 | $2,831 | $246.55 | 44% |
| Polson | 123 | $2,819 | $322.04 | 47% |
| Anaconda | 83 | $2,779 | $252.55 | 43% |
| Big Arm | 13 | $2,747 | $415.29 | 50% |