Ennis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Ennis in 2025? Explore comprehensive Airbnb analytics for Ennis, Montana, United States to uncover income potential. This 2025 STR market report for Ennis, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Ennis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ennis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ennis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ennis (2025)
Understanding the monthly revenue variations for Airbnb listings in Ennis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ennis is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ennis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,172+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,223 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,816 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,742, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ennis
Ennis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ennis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ennis:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ennis
Average Daily Rate (ADR) Airbnb Trends in Ennis (2025)
Effective short term rental pricing strategy in Ennis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ennis typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $474+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $342 or more.
- Typical properties (Median) charge around $254 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Ennis
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Airbnb Seasonality Analysis & Trends in Ennis (2025)
Peak Season (July, June, May)
- Revenue averages $5,584 per month
- Occupancy rates average 58.0%
- Daily rates average $290
Shoulder Season
- Revenue averages $3,301 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $282
Low Season (January, February, March)
- Revenue drops to average $1,079 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $273
Seasonality Insights for Ennis
- The Airbnb seasonality in Ennis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ennis's highest earning potential, with monthly revenues capable of climbing to $6,219, occupancy reaching a high of 67.3%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $940, occupancy could drop to 23.1%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ennis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ennis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ennis (2025)
Exploring the top neighborhoods for short-term rentals in Ennis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ennis | The heart of Ennis, offering easy access to local shops, restaurants, and community events. Ideal for visitors wanting to experience the small-town charm and local culture. | Ennis Fishing Access, Virginia City, Madison County Historical Museum |
| Madison River | This area is popular with anglers and nature lovers, providing stunning views and outdoor activities like fishing and hiking. Perfect for guests seeking a serene getaway close to nature. | Madison River, Fishermen's Access Sites, Hiking Trails |
| Ennis Lake | A beautiful spot for water sports and relaxation, attracting families and couples. Great for those who love boating, fishing, and enjoying scenic lake views. | Ennis Lake, Boat Rentals, Picnic Areas |
| Quake Lake | A natural wonder formed by an earthquake, this area offers unique geological experiences and stunning landscapes, attracting nature enthusiasts and photographers. | Quake Lake, Earthquake Lake Visitor Center, Scenic Overlooks |
| Virginia City | Nearby historic town known for its rich Gold Rush history. A draw for tourists wanting to explore Montana's Old West heritage and attend local festivals. | Virginia City Historic Sites, Gold Panning, Virginia City Marketplace |
| Ruby Valley | A picturesque, scenic valley that attracts visitors interested in outdoor activities such as hiking, hunting, and horseback riding, along with breathtaking views. | Ruby Reservoir, Hiking Trails, Horseback Riding |
| Bear Creek | A tranquil area popular with those looking to escape the busyness of city life for a quiet retreat in nature, with plenty of opportunities for wildlife watching. | Bear Creek Trail, Wildlife Viewing, Picnic Spots |
| Single Tree Ranch | A scenic ranch area that offers a unique Airbnb experience for guests interested in ranch life and outdoor activities, with gorgeous views and plenty of space. | Horseback Riding, Ranch Tours, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Ennis (2025)
While Ennis, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ennis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ennis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ennisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Madison River House - Access & Views!- Ennis, MT
Entire Place • 4 bedrooms
Historic Ennis Lake Homestead
Entire Place • 4 bedrooms
Boat Shed - One Mile from the Madison River
Entire Place • 4 bedrooms
Incredible spot for Fishermen, families, retreats!
Entire Place • 6 bedrooms
Bull Wheel House & Guest Cabin!
Entire Place • 4 bedrooms
Fresh & Updated Ennis Lake Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ennis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ennis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 10 | $373,429 | 186 | 4.44/5.0 |
| Kayla | 10 | $345,782 | 235 | 4.92/5.0 |
| Kathy | 10 | $265,187 | 215 | 4.91/5.0 |
| Jennifer | 3 | $97,444 | 3 | 1.67/5.0 |
| Max | 3 | $89,672 | 204 | 4.94/5.0 |
| Sarah | 1 | $79,671 | 30 | 4.97/5.0 |
| Brian | 2 | $71,125 | 106 | 5.00/5.0 |
| Corydon | 1 | $68,018 | 7 | 4.86/5.0 |
| Fire | 3 | $64,228 | 10 | 3.33/5.0 |
| Mountain Home | 2 | $58,360 | 19 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ennis.
Dive Deeper: Advanced Ennis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ennis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnnis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ennis
- The Ennis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ennis, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Ennis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ennis
- The dominant room capacity in Ennis is 3 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Ennis, indicating a high concentration in these sizes.
- A significant 50.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ennis.
Ennis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ennis
- The most common guest capacity trend in Ennis vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ennis STR market, accounting for 60.9% of listings.
- 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ennis.
- On average, properties in Ennis are equipped to host 5.8 guests.
Ennis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ennis
- The most common availability pattern in Ennis falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ennis (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ennis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
7.1% of total
2 Nights
24 listings
28.6% of total
3 Nights
41 listings
48.8% of total
4-6 Nights
8 listings
9.5% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
3 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ennis is 3 Nights, adopted by 48.8% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 48.8% of Ennis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ennis.
Ennis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.5% of total
Super Strict 60 Days
10 listings
12.7% of total
Flexible
10 listings
12.7% of total
Moderate
14 listings
17.7% of total
Firm
19 listings
24.1% of total
Strict
24 listings
30.4% of total
Cancellation Policy Insights for Ennis
- The prevailing Airbnb cancellation policy trend in Ennis is Strict, used by 30.4% of listings.
- A majority (54.5%) of hosts in Ennis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.4% market standard in Ennis.
- With 30.4% using Strict terms, this is a viable option in Ennis, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ennis.
Ennis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ennis
- The overall average booking lead time for vacation rentals in Ennis is 74 days.
- Guests book furthest in advance for stays during July (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Ennis.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Ennis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ennis (2025)
Amenity Prevalence
Amenity Insights for Ennis
- Essential amenities in Ennis that guests expect include: Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ennis: Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ennis to stay competitive.
Ennis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ennis
- The typical guest profile for Airbnb in Ennis consists of primarily domestic travelers (97%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.9%).
- Top languages spoken are English (81.4%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ennis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 906 | $4,907 | $665.87 | 36% |
| Gallatin Gateway | 44 | $4,445 | $407.03 | 47% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| Gardiner | 180 | $4,088 | $291.72 | 56% |
| Emigrant | 101 | $3,844 | $324.96 | 52% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Bozeman | 763 | $3,627 | $270.92 | 52% |
| Pray | 53 | $3,570 | $310.74 | 45% |
| Livingston | 341 | $3,263 | $297.92 | 49% |
| Ashton | 78 | $3,237 | $298.81 | 48% |