Butte Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Butte in 2025? Explore comprehensive Airbnb analytics for Butte, Montana, United States to uncover income potential. This 2025 STR market report for Butte, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 152 active listings.
Whether you're considering an Airbnb investment in Butte, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Butte Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Butte Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Butte (2025)
Understanding the monthly revenue variations for Airbnb listings in Butte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Butte is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Butte across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,645+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,020, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Butte
Butte Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Butte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Butte:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Butte
Average Daily Rate (ADR) Airbnb Trends in Butte (2025)
Effective short term rental pricing strategy in Butte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Butte typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Butte
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Airbnb Seasonality Analysis & Trends in Butte (2025)
Peak Season (July, June, August)
- Revenue averages $3,129 per month
- Occupancy rates average 56.1%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,420 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $1,378 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $152
Seasonality Insights for Butte
- The Airbnb seasonality in Butte shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Butte's highest earning potential, with monthly revenues capable of climbing to $3,285, occupancy reaching a high of 58.8%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,294, occupancy could drop to 31.3%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Butte.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Butte seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Butte (2025)
Exploring the top neighborhoods for short-term rentals in Butte? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Butte | The historic heart of Butte, known for its rich mining history and beautiful architecture. It's close to museums and cultural sites, making it attractive for visitors interested in heritage and history. | Butte-Silver Bow Archives, World Museum of Mining, Copper King Mansion, Butte Civic Center, Historic Uptown Butte |
| Walkerville | A charming neighborhood just north of Downtown Butte, offering proximity to local attractions and a quiet residential feel. It appeals to visitors looking for a relaxing stay while being close to the city. | Walkerville Historic District, The Butte Basement, Hiking trails nearby, Local restaurants, Parks |
| Montana Tech Area | Home to Montana Tech University, this area attracts students, parents, and visitors related to university events. It's a good investment for long-term rentals and short stays for university-related activities. | Montana Tech, Engineering Department, Local cafes, University events |
| Orchard Homes | A peaceful residential neighborhood that is suitable for families and visitors looking for longer stays. Its proximity to parks and outdoor activities makes it attractive for nature lovers. | Orchard Homes Park, Local hiking trails, Community events, Close to nature reserves |
| Boulder, MT | Just a short drive from Butte, Boulder offers scenic beauty and relaxation. Attracts nature enthusiasts and those looking to unwind away from the city hustle. | Boulder River, Elkhorn Mountains, Local hot springs, Hiking trails, Scenic views |
| Marysville | A small and scenic community known for its proximity to the Blackfoot River. Perfect for those seeking outdoor adventures such as fishing, hiking, and biking. | Blackfoot River, Hiking trails, Camping spots, Scenic viewpoints, Outdoor activities |
| Anaconda | Located south of Butte, Anaconda is a historical mining town with beautiful outdoor scenery. Great for tourists who want to explore Montana's history and natural beauty. | Old Works Golf Course, Anaconda Historic District, Pintler Wilderness, Local parks, Fishing spots |
| Clancy | A small town with a close-knit community feel, Clancy is ideal for visitors looking for a quiet stay while still being near outdoor activities. It's great for those who enjoy a rural experience. | Local parks, Hiking trails, Outdoor sports, Scenic views, Community events |
Understanding Airbnb License Requirements & STR Laws in Butte (2025)
While Butte, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Butte to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Butte (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Buttebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Montana full family home
Entire Place • 4 bedrooms
Large Home! Golf Course/Mountain Views, & Hot Tub
Entire Place • 3 bedrooms
HAIL COLUMBIA RANCH
Entire Place • 5 bedrooms
1916 Bungalow Two Blocks From The Civic Center
Entire Place • 4 bedrooms
4Bd 2Ba Converted Historic Church in Uptown Butte!
Entire Place • 4 bedrooms
Red Brick Retreat - 3300 sqft Home in Uptown Butte
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Butte (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Butte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jen | 5 | $148,399 | 474 | 4.86/5.0 |
| Joelle | 6 | $134,138 | 357 | 4.66/5.0 |
| Krista | 3 | $132,922 | 63 | 4.98/5.0 |
| Heidi & Hugh | 8 | $121,010 | 1743 | 4.90/5.0 |
| Angela | 2 | $115,052 | 62 | 4.92/5.0 |
| Will | 1 | $107,475 | 8 | 5.00/5.0 |
| Jeff | 2 | $106,874 | 317 | 4.87/5.0 |
| Allison | 4 | $104,649 | 308 | 4.88/5.0 |
| Evolve | 3 | $98,417 | 36 | 4.90/5.0 |
| Ryan | 1 | $78,831 | 84 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Butte.
Dive Deeper: Advanced Butte STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Butte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsButte Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Butte
- The Butte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 152 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Butte, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.9%) offer potential for unique stay experiences.
Butte Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Butte
- The dominant room capacity in Butte is 1 bedroom listings, making up 27% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.0% of the active Airbnb listings in Butte, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Butte.
Butte Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Butte
- The most common guest capacity trend in Butte vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Butte STR market, accounting for 43.4% of listings.
- 33.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Butte.
- On average, properties in Butte are equipped to host 4.2 guests.
Butte Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Butte
- The most common availability pattern in Butte falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Butte (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Butte Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
46.4% of total
2 Nights
37 listings
26.8% of total
3 Nights
7 listings
5.1% of total
4-6 Nights
5 listings
3.6% of total
7-29 Nights
12 listings
8.7% of total
30+ Nights
13 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Butte is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Butte Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Butte hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Butte.
Butte Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
3% of total
Flexible
34 listings
25.8% of total
Moderate
41 listings
31.1% of total
Firm
30 listings
22.7% of total
Strict
23 listings
17.4% of total
Cancellation Policy Insights for Butte
- The prevailing Airbnb cancellation policy trend in Butte is Moderate, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (40.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.1% market standard in Butte.
- Regularly review your cancellation policy against competitors and market demand shifts in Butte.
Butte STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Butte
- The overall average booking lead time for vacation rentals in Butte is 49 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Butte.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Butte averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Butte (2025)
Amenity Prevalence
Amenity Insights for Butte
- Essential amenities in Butte that guests expect include: Wifi, Smoke alarm, Heating, Kitchen, TV, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Butte: Wifi, Smoke alarm, Heating, Kitchen, TV, Essentials, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Kitchen, TV, Essentials, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Butte to stay competitive.
Butte Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Butte
- The typical guest profile for Airbnb in Butte consists of primarily domestic travelers (95%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and Canada (2.1%).
- Top languages spoken are English (79.9%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Billings.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Butte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 906 | $4,907 | $665.87 | 36% |
| Gallatin Gateway | 44 | $4,445 | $407.03 | 47% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Bozeman | 763 | $3,627 | $270.92 | 52% |
| Missoula County | 19 | $3,376 | $349.89 | 43% |
| Ashton | 78 | $3,237 | $298.81 | 48% |
| Belgrade | 171 | $3,188 | $228.23 | 52% |
| Manhattan | 26 | $2,934 | $215.39 | 54% |
| Hamilton | 117 | $2,831 | $246.55 | 44% |