Great Falls Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Great Falls in 2025? Explore comprehensive Airbnb analytics for Great Falls, Montana, United States to uncover income potential. This 2025 STR market report for Great Falls, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 142 active listings.
Whether you're considering an Airbnb investment in Great Falls, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Great Falls Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Great Falls Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Great Falls (2025)
Understanding the monthly revenue variations for Airbnb listings in Great Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Great Falls is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Great Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,233 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,257 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Great Falls
Great Falls Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Great Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Great Falls:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Great Falls
Average Daily Rate (ADR) Airbnb Trends in Great Falls (2025)
Effective short term rental pricing strategy in Great Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Great Falls typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Great Falls
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Airbnb Seasonality Analysis & Trends in Great Falls (2025)
Peak Season (June, July, August)
- Revenue averages $3,086 per month
- Occupancy rates average 64.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $2,435 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $1,581 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $131
Seasonality Insights for Great Falls
- The Airbnb seasonality in Great Falls shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Great Falls's highest earning potential, with monthly revenues capable of climbing to $3,157, occupancy reaching a high of 70.4%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 41.0%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Great Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Great Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Great Falls (2025)
Exploring the top neighborhoods for short-term rentals in Great Falls? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Great Falls | The heart of the city with easy access to dining, shopping, and local attractions, making it a prime spot for travelers looking for convenience. | Great Falls Civic Center, Wheels Park, Malmstrom Air Force Base, River's Edge Trail, Great Falls Historical Museum |
| Riverfront Park | A scenic area along the Missouri River, perfect for outdoor enthusiasts and those looking for a relaxing getaway close to nature. | River's Edge Trail, Giant Springs State Park, Black Eagle Falls, Great Falls Waterfall, Picnic areas and fishing spots |
| West Bank | A residential neighborhood that offers a mix of local cafes and scenic walks along the river, appealing to both families and couples. | West Bank Park, Veterans Memorial Park, local dining spots, scenic walking trails, community events |
| East Side | A growing residential area with a mix of amenities, appealing to families and those looking for more affordable options. | Four Seasons Arena, Great Falls College, local parks, community shops, school districts |
| North Great Falls | A quieter residential area away from the hustle and bustle, ideal for families and longer stays. | Columbia Falls, local schools, family parks, quiet neighborhoods, local grocery stores |
| South Great Falls | Experience the local culture in a diverse neighborhood that features community events and local cuisine. | Great Falls Farmers Market, local festivals, neighborhood parks, community centers, restaurants |
| Historic Downtown | Offers a blend of historical architecture and modern amenities, perfect for history lovers and those seeking a unique local experience. | Mansfield Theater, C.M. Russell Museum, local boutique shops, historic sites, art galleries |
| Far West Side | A more suburban feel with spacious homes, appealing to visitors who prefer a home-like atmosphere during their stay. | local parks, school districts, shopping centers, community events, family-friendly dining options |
Understanding Airbnb License Requirements & STR Laws in Great Falls (2025)
While Great Falls, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Great Falls to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Great Falls (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Great Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charley Pride’s Place Country Music Legend
Entire Place • 6 bedrooms
Cozy Charmer Cottage - Soak and Relax
Entire Place • 4 bedrooms
Modern Historic Mansion
Entire Place • 5 bedrooms
Blackbird House - Extended Stay
Entire Place • 5 bedrooms
Buffalo Jump Retreat - Extended Stay
Entire Place • 6 bedrooms
Bluebird House - Extended Stay
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Great Falls (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Great Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 11 | $300,828 | 456 | 4.95/5.0 |
| Jason | 6 | $253,184 | 373 | 4.93/5.0 |
| Matt | 14 | $167,066 | 213 | 4.79/5.0 |
| Nicole | 5 | $113,816 | 277 | 3.94/5.0 |
| Justin | 5 | $107,588 | 102 | 4.52/5.0 |
| Lisa | 3 | $100,628 | 84 | 4.86/5.0 |
| Evolve | 6 | $97,487 | 102 | 3.87/5.0 |
| Caleb | 3 | $91,025 | 280 | 4.84/5.0 |
| Nicole | 4 | $83,988 | 850 | 4.92/5.0 |
| Heather | 2 | $74,726 | 100 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Great Falls.
Dive Deeper: Advanced Great Falls STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Great Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreat Falls Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Great Falls
- The Great Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Great Falls, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Great Falls Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Great Falls
- The dominant room capacity in Great Falls is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Great Falls, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Great Falls.
Great Falls Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Great Falls
- The most common guest capacity trend in Great Falls vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Great Falls STR market, accounting for 46.5% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Great Falls.
- On average, properties in Great Falls are equipped to host 4.6 guests.
Great Falls Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Great Falls
- The most common availability pattern in Great Falls falls within the 91-180 days range, representing 40.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Great Falls (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Great Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
47% of total
2 Nights
37 listings
28% of total
3 Nights
12 listings
9.1% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
6 listings
4.5% of total
30+ Nights
12 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Great Falls is 1 Night, adopted by 47% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Great Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47% of Great Falls hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Great Falls.
Great Falls Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
28.2% of total
Moderate
31 listings
25% of total
Firm
25 listings
20.2% of total
Strict
33 listings
26.6% of total
Cancellation Policy Insights for Great Falls
- The prevailing Airbnb cancellation policy trend in Great Falls is Flexible, used by 28.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (46.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.2% market standard in Great Falls.
- Regularly review your cancellation policy against competitors and market demand shifts in Great Falls.
Great Falls STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Great Falls
- The overall average booking lead time for vacation rentals in Great Falls is 35 days.
- Guests book furthest in advance for stays during July (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Great Falls.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Great Falls averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Great Falls (2025)
Amenity Prevalence
Amenity Insights for Great Falls
- Essential amenities in Great Falls that guests expect include: Wifi, Smoke alarm, Heating, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Great Falls: Wifi, Smoke alarm, Heating, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Great Falls to stay competitive.
Great Falls Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Great Falls
- The typical guest profile for Airbnb in Great Falls consists of primarily domestic travelers (89%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United States (89.4%) and Canada (8.7%).
- Top languages spoken are English (80.8%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Missoula.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Great Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wolf Creek | 28 | $2,711 | $299.01 | 37% |
| Townsend | 16 | $2,564 | $228.09 | 43% |
| East Helena | 12 | $2,495 | $152.73 | 63% |
| White Sulphur Springs | 26 | $2,329 | $204.28 | 42% |
| Helena | 234 | $2,240 | $168.21 | 54% |
| Cascade | 46 | $2,163 | $302.02 | 39% |
| Clancy | 20 | $2,057 | $144.12 | 48% |
| Fort Benton | 10 | $1,982 | $143.85 | 52% |
| Belt | 17 | $1,980 | $511.51 | 27% |
| Lincoln | 17 | $1,664 | $159.72 | 36% |