Airbnb Market Analytics, Statistics and Data in Great Falls, Montana, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Great Falls? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Great Falls:
How much do Airbnb hosts make on average per month in Great Falls?
The short-term rental market in Great Falls shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,402 per month
- Strong performing properties (top 25%) make $3,514 or more
- Best-in-class properties (top 10%) achieve $4,801+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,373
Revenue Variations by Month
Occupancy Rates Throughout the Year in Great Falls
The market in Great Falls shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Great Falls
Daily rates in Great Falls vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $153 or more
- Best-in-class properties (top 10%) pull in $210+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Great Falls
Peak Season (June, July, August)
- Revenue peaks at $3246.54 per month
- Occupancy rates reach 70.04%
- Daily rates average $137.08
Shoulder Season
- Revenue averages $2643.10 per month
- Occupancy maintains 52.39%
- Daily rates hold at $128.82
Low Season (November, December, January)
- Revenue drops to $1558.63 per month
- Occupancy decreases to 39.05%
- Daily rates adjust to $120.36
Is it still profitable to do Airbnb in Great Falls in 2025?
Yes! Great Falls demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2643 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Great Falls
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Great Falls | The heart of the city, featuring dining, shopping, and entertainment options. Ideal for visitors wanting to explore local culture and amenities. | C.M. Russell Museum, Great Falls Civic Center, River's Edge Trail, Giant Springs State Park, Lewis and Clark Interpretive Center |
| West Side | A diverse residential area with proximity to parks and local attractions. Popular with families and long-term visitors. | West Bank Park, Holter Lake, Mt. US Highway 87, Riverdale Mall, Graham Farms |
| Great Falls Historic District | Full of charm and history, this area features preserved architecture and local shops. Attracts history buffs and those looking for a unique cultural experience. | Great Falls Historic District, Masonic Temple, St. Ann's Cathedral, Electric City Water Park, Museum of the Upper Missouri |
| South Great Falls | Known for its residential appeal and community-friendly atmosphere. Provides a quieter stay with access to local parks and attractions. | South Park, Giant Springs State Park, Great Falls International Airport, Buffalo Jump State Park, Yogo Inn |
| North Great Falls | An area rich in recreational opportunities with parks and natural scenery. Ideal for outdoor enthusiasts and families seeking nature activities. | Black Eagle Falls, Giant Springs State Park, Rainbow Dam, Benton Lake National Wildlife Refuge, River's Edge Trail |
| East Great Falls | A mostly residential area with access to essential services and nearby attractions, making it convenient for family stays. | East End Park, Great Falls College MSU, First Peoples Buffalo Jump State Park, Pioneer Park, Sacajawea Park |
| Historic Downtown | A vibrant area packed with restaurants, cafes, and shopping. Perfect for tourists looking for a lively atmosphere and nightlife options. | Art Gallery, Local Breweries, Cafes and Diners, Great Falls Farmers Market, Public Art Displays |
| Central Great Falls | Offers a balanced mix of residential and commercial spaces, suitable for both short and long-term stays, with easy access to various amenities. | Great Falls Public Library, Montana ExpoPark, Civic Center, River’s Edge Trail, Sun River Wildlife Management Area |
Do you need a license for Airbnb in Great Falls?
We recommend checking directly with Great Falls's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Great Falls
Charley Pride’s Place Country Music Legend
Entire Place • 6 bedrooms
Cozy Charmer Cottage - Soak and Relax
Entire Place • 4 bedrooms
Blackbird House - Extended Stay
Entire Place • 5 bedrooms
Buffalo Jump Retreat - Extended Stay
Entire Place • 6 bedrooms
Modern Historic Mansion
Entire Place • 5 bedrooms
Bluebird House - Extended Stay
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Great Falls
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 6 | $314,904 | 373 | 4.93/5.0 |
| Amanda | 9 | $298,806 | 436 | 4.94/5.0 |
| Matt | 13 | $197,804 | 204 | 4.78/5.0 |
| Nicole | 5 | $125,104 | 277 | 3.94/5.0 |
| Lisa | 3 | $108,873 | 84 | 4.86/5.0 |
| Evolve | 7 | $107,585 | 169 | 4.02/5.0 |
| Justin | 4 | $98,749 | 87 | 4.46/5.0 |
| Caleb | 3 | $88,515 | 280 | 4.84/5.0 |
| Heather | 2 | $83,601 | 100 | 4.97/5.0 |
| Nicole | 4 | $82,990 | 850 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Great Falls
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.2%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (3.6% combined)
Room Capacity Distribution
Analysis of 137 properties in Great Falls shows that 2 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 55.5% of all listings.
Key Insights
- Most common: 2 bedrooms (32.1%)
- Least common: 5+ bedrooms (7.3%)
- Market concentration: 55.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Great Falls reveals that 4 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.3% of the market.
Key Insights
- Most common capacity: 4 guests (24.8% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 45.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Great Falls, the most common availability pattern is 91-180 days (38% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.8% of properties).
Key Insights
- Most common availability window: 91-180 days (38%)
- Most common booking duration: 181-270 days (35.8%)
- Properties with high availability (180+ days): 46.0%
- Properties with long-term bookings (180+ days): 55.5%
Minimum Stay Distributions
1 Night
58 listings
47.5% of total
2 Nights
37 listings
30.3% of total
3 Nights
12 listings
9.8% of total
4-6 Nights
2 listings
1.6% of total
7-29 Nights
5 listings
4.1% of total
30+ Nights
8 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 87.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
34 listings
28.6% of total
Moderate
29 listings
24.4% of total
Firm
25 listings
21% of total
Strict
31 listings
26.1% of total
Key Insights
- Flexible is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (47.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 21.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 53 days
- Shortest booking windows are in Nov, Oct, Jan, averaging 26 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Great Falls
Below is the distribution of amenities across listings in Great Falls:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (8.9%) and United Kingdom (0.5%)
- English is the top language at 85.6%, followed by Spanish (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Billings and Missoula markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Great Falls. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Wolf Creek | 28 | $2,899 | $303.07 | 38% |
| Townsend | 17 | $2,665 | $223.13 | 47% |
| Helena | 250 | $2,323 | $168.69 | 53% |
| East Helena | 11 | $2,292 | $149.11 | 62% |
| Cascade | 49 | $2,203 | $294.81 | 38% |
| White Sulphur Springs | 25 | $2,179 | $200.81 | 41% |
| Belt | 17 | $2,036 | $679.29 | 25% |
| Fort Benton | 10 | $2,034 | $141.47 | 53% |
| Clancy | 21 | $1,970 | $143.11 | 46% |
| Lincoln | 17 | $1,713 | $158.59 | 38% |
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