Superior Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Superior in 2025? Explore comprehensive Airbnb analytics for Superior, Montana, United States to uncover income potential. This 2025 STR market report for Superior, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Superior, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Superior Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Superior Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Superior (2025)
Understanding the monthly revenue variations for Airbnb listings in Superior is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Superior is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Superior across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,895+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,678, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Superior
Superior Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Superior STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Superior:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Superior
Average Daily Rate (ADR) Airbnb Trends in Superior (2025)
Effective short term rental pricing strategy in Superior involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Superior typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $773+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $355 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Superior
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Airbnb Seasonality Analysis & Trends in Superior (2025)
Peak Season (July, August, September)
- Revenue averages $5,875 per month
- Occupancy rates average 59.0%
- Daily rates average $373
Shoulder Season
- Revenue averages $3,866 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $424
Low Season (January, February, April)
- Revenue drops to average $2,972 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $437
Seasonality Insights for Superior
- The Airbnb seasonality in Superior shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Superior's highest earning potential, with monthly revenues capable of climbing to $6,148, occupancy reaching a high of 63.7%, and ADRs peaking at $481.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,504, occupancy could drop to 25.5%, and ADRs may adjust down to $357.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Superior.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Superior seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Superior (2025)
Exploring the top neighborhoods for short-term rentals in Superior? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Flathead Lake | The largest natural freshwater lake west of the Mississippi, Flathead Lake is a prime destination for outdoor enthusiasts, offering boating, fishing, and stunning scenery. It's perfect for vacationers looking to escape into nature. | Flathead Lake State Park, Wild Horse Island, Elmo, Big Arm State Park, Flathead National Forest |
| Glacier National Park | A UNESCO World Heritage site, Glacier National Park attracts millions of visitors each year for its breathtaking landscapes, hiking, and wildlife. An ideal place for nature lovers and adventure seekers. | Going-to-the-Sun Road, Grinnell Glacier, Many Glacier, Lake McDonald, Hidden Lake |
| Missoula | A vibrant college town with a lively cultural scene, Missoula is known for its arts, music, and outdoor activities. It's an excellent location for attracting young travelers and families. | University of Montana, Missoula Art Museum, Caras Park, Bitterroot Valley, Rocky Mountain Elk Foundation |
| Sanders County | This area offers a variety of outdoor activities, from fishing to hiking, and is less commercialized than other tourist spots, providing a more tranquil retreat for vacationers. | Thompson Falls State Park, Swan Lake, Ponderay Lake, Cabinet Mountains, Clark Fork River |
| Lochsa River | Renowned for white-water rafting and beautiful landscapes, the Lochsa River area attracts adventure enthusiasts looking for thrilling experiences in nature. | Lochsa Historical Ranger Station, Nez Perce-Clearwater National Forest, Hot Springs, Rafting trips, Wildlife viewing |
| Kootenai Falls | With its impressive waterfall and nearby whitewater rafting opportunities, Kootenai Falls is a popular spot for both locals and tourists seeking adventure. | Kootenai Falls, Kootenai River, Walking Bridge, Backpack trails, Wildlife habitat |
| Seeley Lake | This mountain town offers a picturesque setting for vacations, with lots of opportunities for fishing, boating, and hiking, making it ideal for families and nature lovers. | Seeley Lake, Lakeshore hikes, Blackfoot River, Bob Marshall Wilderness, State Parks |
| Evaro | A small, peaceful community that offers beautiful views and proximity to Missoula. It's attractive for those seeking a quiet retreat while still being close to urban amenities. | Scenic drives, Nature trails, Wildlife watching, Community events, Local parks |
Understanding Airbnb License Requirements & STR Laws in Superior (2025)
While Superior, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Superior to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Superior (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Superiorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain View Villa - Alpine Falls Ranch
Entire Place • 5 bedrooms
Sheep Mountain Lodge - Whole Property Superior, MT
Entire Place • 7 bedrooms
Black Bear Lodge - Alpine Falls Ranch
Entire Place • 5 bedrooms
The River Runs Through It Ranch HOT TUB
Entire Place • 3 bedrooms
Sheep Mountain Lodge Main House, riverfront, sauna
Entire Place • 5 bedrooms
Sheep Mountain Lodge Guest House
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Superior (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Superior based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 6 | $407,427 | 75 | 3.33/5.0 |
| Rebekah | 7 | $269,118 | 700 | 4.90/5.0 |
| Clint | 2 | $174,829 | 112 | 4.82/5.0 |
| Greg | 2 | $62,958 | 61 | 2.49/5.0 |
| Teresa | 2 | $59,694 | 692 | 4.91/5.0 |
| Amy | 1 | $47,280 | 33 | 4.88/5.0 |
| Evolve | 1 | $45,036 | 25 | 4.88/5.0 |
| Erin | 1 | $44,327 | 25 | 5.00/5.0 |
| Jarett And Shannon | 1 | $34,982 | 24 | 5.00/5.0 |
| Eddie | 1 | $31,550 | 655 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Superior.
Dive Deeper: Advanced Superior STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Superior. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuperior Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Superior
- The Superior Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Superior, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Superior Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Superior
- The dominant room capacity in Superior is 1 bedroom listings, making up 25.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.4% of the active Airbnb listings in Superior, indicating a high concentration in these sizes.
- A significant 45.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Superior.
Superior Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Superior
- The most common guest capacity trend in Superior vacation rentals is listings accommodating 8+ guests (38.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Superior STR market, accounting for 58.1% of listings.
- 61.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Superior.
- On average, properties in Superior are equipped to host 5.8 guests.
Superior Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Superior
- The most common availability pattern in Superior falls within the 91-180 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Superior (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Superior Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
38.7% of total
2 Nights
10 listings
32.3% of total
3 Nights
3 listings
9.7% of total
30+ Nights
6 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Superior is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Superior Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Superior, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.7% of Superior hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Superior.
Superior Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10.7% of total
Moderate
6 listings
21.4% of total
Firm
3 listings
10.7% of total
Strict
16 listings
57.1% of total
Cancellation Policy Insights for Superior
- The prevailing Airbnb cancellation policy trend in Superior is Strict, used by 57.1% of listings.
- A majority (67.8%) of hosts in Superior utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Superior.
- With 57.1% using Strict terms, this is a viable option in Superior, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Superior.
Superior STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Superior
- The overall average booking lead time for vacation rentals in Superior is 61 days.
- Guests book furthest in advance for stays during August (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Superior.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Superior averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Superior (2025)
Amenity Prevalence
Amenity Insights for Superior
- Essential amenities in Superior that guests expect include: Free parking on premises, Wifi, Smoke alarm, Coffee maker, Hot water, Bed linens, Heating, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Superior: Free parking on premises, Wifi, Smoke alarm, Coffee maker, Hot water, Bed linens, Heating, TV, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, Hot water, Bed linens, Heating, TV, Dishes and silverware.
- Consider adding popular differentiators like Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Superior to stay competitive.
Superior Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Superior
- The typical guest profile for Airbnb in Superior consists of primarily domestic travelers (96%), often arriving from nearby Spokane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (1.9%).
- Top languages spoken are English (77%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Spokane and Missoula.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Superior Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 75 | $4,444 | $391.91 | 57% |
| Rollins | 16 | $4,024 | $708.08 | 41% |
| Trout Creek | 12 | $3,745 | $227.18 | 55% |
| Whitefish | 958 | $3,651 | $397.84 | 42% |
| Glacier County | 12 | $3,518 | $298.24 | 65% |
| Missoula County | 19 | $3,376 | $349.89 | 43% |
| Babb | 56 | $3,336 | $268.84 | 65% |
| Dayton | 17 | $3,044 | $380.73 | 47% |
| Somers | 71 | $2,961 | $349.64 | 46% |
| Martin City | 45 | $2,922 | $233.28 | 57% |