Roberts Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Roberts in 2025? Explore comprehensive Airbnb analytics for Roberts, Montana, United States to uncover income potential. This 2025 STR market report for Roberts, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Roberts, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roberts Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roberts Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roberts (2025)
Understanding the monthly revenue variations for Airbnb listings in Roberts is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roberts is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roberts across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,452+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,869 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,573 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roberts
Roberts Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roberts STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roberts:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roberts
Average Daily Rate (ADR) Airbnb Trends in Roberts (2025)
Effective short term rental pricing strategy in Roberts involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roberts typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Roberts
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Airbnb Seasonality Analysis & Trends in Roberts (2025)
Peak Season (July, April, August)
- Revenue averages $4,821 per month
- Occupancy rates average 57.2%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,003 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $217
Low Season (February, March, November)
- Revenue drops to average $2,044 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $199
Seasonality Insights for Roberts
- The Airbnb seasonality in Roberts shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roberts's highest earning potential, with monthly revenues capable of climbing to $5,200, occupancy reaching a high of 66.1%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,653, occupancy could drop to 26.1%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roberts.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roberts seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roberts (2025)
Exploring the top neighborhoods for short-term rentals in Roberts? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roberts downtown | Quaint town center with local shops and restaurants. It's charming and attracts visitors looking for a peaceful getaway in rural Montana, making it ideal for unique stays. | Roberts Park, Local coffee shops, Community events at the Town Hall, Rustic local eateries, Easy access to fishing spots |
| Nearby Yellowstone National Park | One of the most iconic national parks in the United States, attracting millions of visitors each year. Ideal for Airbnb hosts looking to cater to tourists exploring the park. | Old Faithful Geyser, Yellowstone Lake, Grand Canyon of the Yellowstone, Mammoth Hot Springs, Wildlife viewing opportunities |
| Custer Gallatin National Forest | Offers a range of outdoor activities including hiking, fishing, and camping. It's a great place for those looking to escape into nature, perfect for adventure seekers. | Boulder River, Hiking trails, Wildlife viewing, Scenic drives, Camping sites |
| Big Timber | A nearby town known for its beautiful scenery and a gateway to outdoor adventures. Visitors appreciate the local culture, making it a great spot for Airbnb hosting. | Crazy Mountain Museum, Local galleries, Beartooth Mountains, Fishing and hiking, Historic downtown |
| Columbus | A small town offering historic charm and access to outdoor activities. Great for families and those looking for a quiet retreat. | Yellowstone River, Historic courthouse, Local parks, Art galleries, Dining options |
| Livingston | Just a short drive from Roberts, this vibrant community is known for its arts scene and access to outdoor recreation. Popular with tourists and outdoor enthusiasts. | Yellowstone River, Livingston Depot Center, Local art scene, Dining and shopping, Old West history |
| Billings | The largest city in Montana, offering urban amenities and attractions. It's a major hub for travelers and business visitors alike. | Museum of the Rockies, Pioneer Park, Billings Depot, Shopping centers, Dining options |
| Absarokee | A quaint small town with beautiful landscapes and opportunities for outdoor activities. Popular for short-term rentals among nature lovers. | Absarokee Park, Local shops, Fishing on the Stillwater River, Hiking trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Roberts (2025)
While Roberts, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roberts to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roberts (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Robertsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Massive Red Lodge Mountain Hideaway w/ Views!
Entire Place • 3 bedrooms
Glass Cottage Overlooking Beartooth Mountain Range
Entire Place • 1 bedroom
Beautiful home with private access to Rock Creek
Entire Place • 3 bedrooms
Keebler Ranch
Entire Place • 3 bedrooms
Roberts Home w/ Western Decor & Mountain Views!
Entire Place • 3 bedrooms
'Off The Beaten Path' Cabin w/ Mtn Views & Hot Tub
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roberts (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roberts based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $194,524 | 87 | 4.88/5.0 |
| Tammy | 2 | $78,107 | 62 | 4.95/5.0 |
| Jenny | 1 | $77,135 | 21 | 5.00/5.0 |
| Charlene & Will | 2 | $50,179 | 240 | 4.99/5.0 |
| Michael | 6 | $44,015 | 261 | 4.88/5.0 |
| AAA Red | 1 | $43,991 | 3 | 5.00/5.0 |
| Carol | 1 | $30,721 | 131 | 4.99/5.0 |
| Everett | 1 | $27,225 | 135 | 4.68/5.0 |
| AnnaMarie | 1 | $13,148 | 132 | 4.92/5.0 |
| Kyle | 1 | $4,865 | 25 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roberts.
Dive Deeper: Advanced Roberts STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roberts. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoberts Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roberts
- The Roberts Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roberts, Outdoor/Unique properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Roberts Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roberts
- The dominant room capacity in Roberts is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.0% of the active Airbnb listings in Roberts, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roberts.
Roberts Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roberts
- The most common guest capacity trend in Roberts vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Roberts STR market, accounting for 70.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roberts.
- On average, properties in Roberts are equipped to host 5.1 guests.
Roberts Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roberts
- The most common availability pattern in Roberts falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roberts (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roberts Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
10 listings
50% of total
3 Nights
3 listings
15% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Roberts is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Roberts Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Roberts, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Roberts hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roberts.
Roberts Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
55% of total
Moderate
1 listings
5% of total
Firm
2 listings
10% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Roberts
- The prevailing Airbnb cancellation policy trend in Roberts is Flexible, used by 55% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55% market standard in Roberts.
- Given the high prevalence of Flexible policies (55%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Roberts.
Roberts STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roberts
- The overall average booking lead time for vacation rentals in Roberts is 50 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Roberts.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Roberts averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roberts (2025)
Amenity Prevalence
Amenity Insights for Roberts
- Essential amenities in Roberts that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roberts: Heating, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roberts to stay competitive.
Roberts Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roberts
- The typical guest profile for Airbnb in Roberts consists of primarily domestic travelers (97%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (1.9%).
- Top languages spoken are English (80.3%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roberts Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gardiner | 180 | $4,088 | $291.72 | 56% |
| Emigrant | 101 | $3,844 | $324.96 | 52% |
| Cooke City | 40 | $3,839 | $300.05 | 52% |
| Pray | 53 | $3,570 | $310.74 | 45% |
| Red Lodge | 224 | $3,341 | $278.70 | 43% |
| Livingston | 341 | $3,263 | $297.92 | 49% |
| Greycliff | 12 | $2,336 | $200.19 | 46% |
| White Sulphur Springs | 26 | $2,329 | $204.28 | 42% |
| Cody | 320 | $2,296 | $227.25 | 49% |
| Nye | 13 | $2,251 | $317.53 | 39% |