White Sulphur Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in White Sulphur Springs in 2025? Explore comprehensive Airbnb analytics for White Sulphur Springs, Montana, United States to uncover income potential. This 2025 STR market report for White Sulphur Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in White Sulphur Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the White Sulphur Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key White Sulphur Springs Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$204
The average rental revenue earned for an occupied room per day in White Sulphur Springs.
Occupancy Rate(?)
41.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,951
Typical annual income for an Airbnb listing in White Sulphur Springs. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.7%
Significant decrease (-13.7%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in White Sulphur Springs.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in White Sulphur Springs.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in White Sulphur Springs (2025)

Understanding the monthly revenue variations for Airbnb listings in White Sulphur Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in White Sulphur Springs is typically November, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in White Sulphur Springs across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,129+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,607 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,014 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,171, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in White Sulphur Springs

White Sulphur Springs Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the White Sulphur Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in White Sulphur Springs:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in White Sulphur Springs

Average Daily Rate (ADR) Airbnb Trends in White Sulphur Springs (2025)

Effective short term rental pricing strategy in White Sulphur Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in White Sulphur Springs typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $131 per night.

Average Daily Rate (ADR) Trend by Month in White Sulphur Springs

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Airbnb Seasonality Analysis & Trends in White Sulphur Springs (2025)

Peak Season (November, January, December)
  • Revenue averages $3,329 per month
  • Occupancy rates average 48.8%
  • Daily rates average $202
Shoulder Season
  • Revenue averages $2,817 per month
  • Occupancy maintains around 43.3%
  • Daily rates hold near $199
Low Season (April, August, September)
  • Revenue drops to average $2,257 per month
  • Occupancy decreases to average 35.9%
  • Daily rates adjust to average $198

Seasonality Insights for White Sulphur Springs

  • The Airbnb seasonality in White Sulphur Springs shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases White Sulphur Springs's highest earning potential, with monthly revenues capable of climbing to $3,507, occupancy reaching a high of 58.6%, and ADRs peaking at $205.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,015, occupancy could drop to 31.9%, and ADRs may adjust down to $194.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in White Sulphur Springs.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these White Sulphur Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in White Sulphur Springs (2025)

Exploring the top neighborhoods for short-term rentals in White Sulphur Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown White Sulphur Springs
The heart of White Sulphur Springs, offering easy access to local shops, restaurants, and services. Ideal for guests looking to experience the local community and culture.
Historic Main Street, Coney Island Bar, Meagher County Courthouse, Alley Peak, Murray's Saloon
Neihart Mountain
A picturesque area just outside of town, known for its scenic views and nature activities. Perfect for guests who love outdoor adventures like hiking and fishing.
Neihart Mountain, Hiking Trails, Fishing Spots, Wildlife Viewing, Scenic Overlooks
Castle Mountain
A serene and secluded area, great for those seeking tranquility and a connection with nature. Popular among families and nature enthusiasts.
Castle Mountain Ranch, Wildlife Refuge, Camping Areas, Biking Trails, Local Flora and Fauna
Green Valley
A charming valley community that provides a peaceful retreat while still being close to town. Attractive for families and romantic getaways.
Natural Hot Springs, Fishing in the Rivers, Bird Watching, Local Farms, Picnic Areas
Meagher County Park
A recreational area that attracts families and outdoor lovers. Great for summer activities and picnics, making it a draw for visitors.
Playgrounds, Walking Trails, Picnic Facilities, Community Events, Sports Recreation
Geyser Creek
An area known for its natural beauty and unique geological features. Suitable for guests interested in geology and nature photography.
Geyser Creek, Hot Springs, Scenic Views, Wildlife Observation, Geological Features
Harrison Lake
A beautiful lake area that offers fishing, boating, and relaxation by the water. Ideal for summer visitors.
Harrison Lake, Boating Activities, Fishing Spots, Lakeside Camping, Picnic Areas
Elkhorn Hot Springs
Famous for its therapeutic hot springs, this area attracts health-conscious tourists looking for relaxation and wellness vacations.
Hot Springs, Spa Treatments, Relaxation Areas, Nature Trails, Wellness Activities

Understanding Airbnb License Requirements & STR Laws in White Sulphur Springs (2025)

While White Sulphur Springs, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for White Sulphur Springs to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in White Sulphur Springs (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in White Sulphur Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Red Roof=A Relaxing Destination for Your Crew!

The Red Roof=A Relaxing Destination for Your Crew!

Entire Place • 6 bedrooms

$95,758
Revenue
66.4%
Occupancy
$395.23
Daily Rate
7 bedrooms - where everyone fits!

7 bedrooms - where everyone fits!

Entire Place • 7 bedrooms

$81,263
Revenue
49.9%
Occupancy
$486.10
Daily Rate
Rural White Sulphur Springs Getaway w/ Deck!

Rural White Sulphur Springs Getaway w/ Deck!

Entire Place • 5 bedrooms

$70,001
Revenue
50.8%
Occupancy
$409.86
Daily Rate
Blue Door Cab-Inn

Blue Door Cab-Inn

Entire Place • 3 bedrooms

$45,095
Revenue
69.4%
Occupancy
$177.84
Daily Rate
Double O Lodging

Double O Lodging

Entire Place • 4 bedrooms

$44,073
Revenue
59.9%
Occupancy
$200.80
Daily Rate
The Copper Queen

The Copper Queen

Entire Place • 2 bedrooms

$40,371
Revenue
66.3%
Occupancy
$159.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in White Sulphur Springs (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in White Sulphur Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Suzy2$108,867784.98/5.0
Scobey Lodge1$81,263574.98/5.0
Evolve1$70,001274.78/5.0
Heather2$47,5731644.94/5.0
Conner1$45,095514.76/5.0
Dayna1$44,0732654.95/5.0
Lacey1$40,371364.97/5.0
Jen2$38,4503594.82/5.0
Meggie1$32,759204.80/5.0
Dave1$28,646244.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in White Sulphur Springs.

Dive Deeper: Advanced White Sulphur Springs STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for White Sulphur Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

White Sulphur Springs Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for White Sulphur Springs

  • The White Sulphur Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in White Sulphur Springs, House properties are the most common (46.2%), reflecting the local real estate landscape.
  • Houses represent a significant 46.2% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, others (combined 7.6%) offer potential for unique stay experiences.

White Sulphur Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for White Sulphur Springs

  • The dominant room capacity in White Sulphur Springs is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.7% of the active Airbnb listings in White Sulphur Springs, indicating a high concentration in these sizes.
  • A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in White Sulphur Springs.

White Sulphur Springs Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for White Sulphur Springs

  • The most common guest capacity trend in White Sulphur Springs vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the White Sulphur Springs STR market, accounting for 57.7% of listings.
  • 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in White Sulphur Springs.
  • On average, properties in White Sulphur Springs are equipped to host 5.2 guests.

White Sulphur Springs Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for White Sulphur Springs

  • The most common availability pattern in White Sulphur Springs falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in White Sulphur Springs (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

White Sulphur Springs Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44%)

1 Night

11 listings

44% of total

2 Nights (36%)

2 Nights

9 listings

36% of total

3 Nights (8%)

3 Nights

2 listings

8% of total

4-6 Nights (4%)

4-6 Nights

1 listings

4% of total

30+ Nights (8%)

30+ Nights

2 listings

8% of total

Key Insights

  • The most prevalent minimum stay requirement in White Sulphur Springs is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.0%) of the White Sulphur Springs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44% of White Sulphur Springs hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in White Sulphur Springs.

White Sulphur Springs Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

4% of total

Flexible (24%)

Flexible

6 listings

24% of total

Moderate (28%)

Moderate

7 listings

28% of total

Firm (36%)

Firm

9 listings

36% of total

Strict (8%)

Strict

2 listings

8% of total

Cancellation Policy Insights for White Sulphur Springs

  • The prevailing Airbnb cancellation policy trend in White Sulphur Springs is Firm, used by 36% of listings.
  • There's a relatively balanced mix between guest-friendly (52.0%) and stricter (44.0%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36% market standard in White Sulphur Springs.
  • Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in White Sulphur Springs.

White Sulphur Springs STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for White Sulphur Springs

  • The overall average booking lead time for vacation rentals in White Sulphur Springs is 61 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in White Sulphur Springs.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these White Sulphur Springs averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in White Sulphur Springs (2025)

Amenity Prevalence

Amenity Insights for White Sulphur Springs

  • Essential amenities in White Sulphur Springs that guests expect include: Heating, Hot water, Smoke alarm, Kitchen, Coffee maker, Cooking basics, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Microwave, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for White Sulphur Springs: Heating, Hot water, Smoke alarm, Kitchen, Coffee maker, Cooking basics, Refrigerator.
  • Prioritize adding missing essentials: Coffee maker, Cooking basics, Refrigerator.
  • Consider adding popular differentiators like Microwave or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in White Sulphur Springs to stay competitive.

White Sulphur Springs Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for White Sulphur Springs

  • The typical guest profile for Airbnb in White Sulphur Springs consists of primarily domestic travelers (97%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.5% of guests.
  • Key international markets include United States (96.5%) and Canada (2.7%).
  • Top languages spoken are English (78.5%) followed by Spanish (9.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Billings and Great Falls.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the White Sulphur Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Big Sky906$4,907$665.8736%
Gallatin Gateway44$4,445$407.0347%
Gardiner180$4,088$291.7256%
Emigrant101$3,844$324.9652%
Cooke City40$3,839$300.0552%
Bozeman763$3,627$270.9252%
Pray53$3,570$310.7445%
Red Lodge224$3,341$278.7043%
Livingston341$3,263$297.9249%
Belgrade171$3,188$228.2352%

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