Top 30 Best Places in Macedonia And Thrace, Greece to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Macedonia And Thrace, Greece‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Macedonia And Thrace, Greece. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Macedonia And Thrace, Greece for 2025.

Top Short-Term Rental Markets in Macedonia And Thrace, Greece

Rank:#1Market:Thessaloniki Municipal UnitCountry:GreeceProperties:3,306Monthly Revenue:$743.26Daily Rate (ADR):$80.87Occupancy:39.93%Regulation:Low
Rank:#2Market:Kassandra Municipal UnitCountry:GreeceProperties:1,130Monthly Revenue:$808.41Daily Rate (ADR):$182.33Occupancy:36.88%Regulation:Low
Rank:#3Market:Sithonia Municipal UnitCountry:GreeceProperties:967Monthly Revenue:$876.41Daily Rate (ADR):$180.33Occupancy:39.57%Regulation:Low
Rank:#4Market:Pallini Municipal UnitCountry:GreeceProperties:740Monthly Revenue:$894.85Daily Rate (ADR):$220.76Occupancy:35.92%Regulation:Low
Rank:#5Market:KavalaCountry:GreeceProperties:333Monthly Revenue:$603.32Daily Rate (ADR):$102.35Occupancy:34.86%Regulation:Low
Rank:#6Market:AlexandroupoliCountry:GreeceProperties:259Monthly Revenue:$749.97Daily Rate (ADR):$106.40Occupancy:36.65%Regulation:Low
Rank:#7Market:Toroni Municipal UnitCountry:GreeceProperties:245Monthly Revenue:$695.21Daily Rate (ADR):$136.38Occupancy:43.53%Regulation:Low
Rank:#8Market:ΠεραίαCountry:GreeceProperties:240Monthly Revenue:$614.46Daily Rate (ADR):$96.05Occupancy:39.78%Regulation:Low
Rank:#9Market:Katerini MunicipalityCountry:GreeceProperties:217Monthly Revenue:$449.29Daily Rate (ADR):$98.11Occupancy:32.61%Regulation:Low
Rank:#10Market:ΘέρμηCountry:GreeceProperties:129Monthly Revenue:$813.59Daily Rate (ADR):$93.02Occupancy:39.84%Regulation:Low
Rank:#11Market:ΛιτόχωροCountry:GreeceProperties:113Monthly Revenue:$519.98Daily Rate (ADR):$91.11Occupancy:31.03%Regulation:Low
Rank:#12Market:Nea PeramosCountry:GreeceProperties:104Monthly Revenue:$633.05Daily Rate (ADR):$129.83Occupancy:40.10%Regulation:Low
Rank:#13Market:Νέα ΚαλλικράτειαCountry:GreeceProperties:92Monthly Revenue:$486.79Daily Rate (ADR):$97.95Occupancy:36.02%Regulation:Low
Rank:#14Market:Xanthi Municipal UnitCountry:GreeceProperties:91Monthly Revenue:$584.06Daily Rate (ADR):$74.75Occupancy:33.00%Regulation:Low
Rank:#15Market:Νέοι ΕπιβάτεςCountry:GreeceProperties:90Monthly Revenue:$736.65Daily Rate (ADR):$102.82Occupancy:37.05%Regulation:Low
Rank:#16Market:Paggaio MunicipalityCountry:GreeceProperties:85Monthly Revenue:$807.69Daily Rate (ADR):$180.09Occupancy:36.32%Regulation:Low
Rank:#17Market:KomotiniCountry:GreeceProperties:82Monthly Revenue:$572.85Daily Rate (ADR):$58.53Occupancy:42.11%Regulation:Low
Rank:#18Market:SerresCountry:GreeceProperties:82Monthly Revenue:$531.96Daily Rate (ADR):$61.04Occupancy:36.18%Regulation:Low
Rank:#19Market:ΛεπτοκαρυάCountry:GreeceProperties:81Monthly Revenue:$594.42Daily Rate (ADR):$143.30Occupancy:33.66%Regulation:Low
Rank:#20Market:Νέα ΗρακλείτσαCountry:GreeceProperties:81Monthly Revenue:$607.82Daily Rate (ADR):$181.80Occupancy:34.37%Regulation:Low
Rank:#21Market:Ofrynio BeachCountry:GreeceProperties:79Monthly Revenue:$468.31Daily Rate (ADR):$125.41Occupancy:29.53%Regulation:Low
Rank:#22Market:Thassos MunicipalityCountry:GreeceProperties:78Monthly Revenue:$705.02Daily Rate (ADR):$161.37Occupancy:39.16%Regulation:Low
Rank:#23Market:Polygyros MunicipalityCountry:GreeceProperties:72Monthly Revenue:$573.73Daily Rate (ADR):$137.98Occupancy:38.43%Regulation:Low
Rank:#24Market:ThassosCountry:GreeceProperties:72Monthly Revenue:$767.39Daily Rate (ADR):$144.10Occupancy:42.44%Regulation:Low
Rank:#25Market:Drama Municipal UnitCountry:GreeceProperties:71Monthly Revenue:$484.51Daily Rate (ADR):$81.01Occupancy:28.25%Regulation:Low
Rank:#26Market:ΑσπροβάλταCountry:GreeceProperties:67Monthly Revenue:$431.44Daily Rate (ADR):$99.37Occupancy:32.66%Regulation:Low
Rank:#27Market:LimenariaCountry:GreeceProperties:64Monthly Revenue:$474.09Daily Rate (ADR):$111.08Occupancy:34.88%Regulation:Low
Rank:#28Market:Municipality of Nea PropontidaCountry:GreeceProperties:64Monthly Revenue:$994.41Daily Rate (ADR):$183.60Occupancy:42.51%Regulation:Low
Rank:#29Market:Nea MoudaniaCountry:GreeceProperties:63Monthly Revenue:$849.16Daily Rate (ADR):$159.54Occupancy:35.29%Regulation:Low
Rank:#30Market:Nea PotideaCountry:GreeceProperties:63Monthly Revenue:$497.78Daily Rate (ADR):$126.40Occupancy:36.86%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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