Skala Potamias Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Skala Potamias in 2025? Explore comprehensive Airbnb analytics for Skala Potamias, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Skala Potamias, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in Skala Potamias, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skala Potamias Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Skala Potamias Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$132
The average rental revenue earned for an occupied room per day in Skala Potamias.
Occupancy Rate(?)
46.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,449
Typical annual income for an Airbnb listing in Skala Potamias. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
45.3%
Strong growth (45.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Skala Potamias.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Skala Potamias.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Skala Potamias (2025)

Understanding the monthly revenue variations for Airbnb listings in Skala Potamias is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skala Potamias is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skala Potamias across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,426 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $963 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Skala Potamias

Skala Potamias Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Skala Potamias STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skala Potamias:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Skala Potamias

Average Daily Rate (ADR) Airbnb Trends in Skala Potamias (2025)

Effective short term rental pricing strategy in Skala Potamias involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skala Potamias typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
  • Typical properties (Median) charge around $105 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Skala Potamias

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Airbnb Seasonality Analysis & Trends in Skala Potamias (2025)

Peak Season (August, July, June)
  • Revenue averages $2,339 per month
  • Occupancy rates average 51.7%
  • Daily rates average $141
Shoulder Season
  • Revenue averages $977 per month
  • Occupancy maintains around 27.9%
  • Daily rates hold near $125
Low Season (January, February, November)
  • Revenue drops to average $190 per month
  • Occupancy decreases to average 8.2%
  • Daily rates adjust to average $129

Seasonality Insights for Skala Potamias

  • The Airbnb seasonality in Skala Potamias shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Skala Potamias's highest earning potential, with monthly revenues capable of climbing to $2,946, occupancy reaching a high of 65.0%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $184, occupancy could drop to 6.5%, and ADRs may adjust down to $115.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skala Potamias.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Skala Potamias seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Skala Potamias (2025)

Exploring the top neighborhoods for short-term rentals in Skala Potamias? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Golden Beach
Famous for its long sandy stretch and crystal clear waters, Golden Beach is a prime destination for beachgoers and families looking for a relaxing holiday. It offers easy access to local amenities and beautiful views.
Golden Beach, Beach bars, Watersports, Sunbathing, Local taverns
Skala Potamias Beach
Skala Potamias Beach is known for its scenic beauty and charming atmosphere, making it attractive for tourists who want a peaceful seaside escape. The shallow waters are ideal for families with children.
Skala Potamias Beach, Water activities, Sunset views, Nearby fish taverns
Mount Strážis
This mountainous area offers hiking opportunities and stunning views of the Aegean Sea, appealing to nature lovers and adventure seekers looking for outdoor activities and camping.
Hiking trails, Scenic viewpoints, Flora and wildlife, Photography opportunities
Thassos Town
As the island's capital, Thassos Town features historical sites, vibrant nightlife, and cultural events, making it a hot spot for tourists looking to explore the rich heritage of the island.
Ancient Agora, Thassos Archaeological Museum, Cafes and restaurants, Shopping areas, Historical monuments
Limenaria
Limenaria is one of the larger villages on Thassos, known for its lively atmosphere, inviting beaches, and excellent seafood restaurants, perfect for travelers seeking a combination of relaxation and local culture.
Limenaria Beach, Local taverns, Fishing village charm, Market stalls
Aliki
Aliki is famous for its beautiful beaches and ancient ruins. The unique combination of history and nature draws visitors who appreciate both relaxation and cultural exploration.
Aliki Beach, Ancient quarries, Archaeological sites, Secluded coves
Potos
A picturesque village that is popular with tourists for its lively ambiance, variety of accommodations, and numerous dining options along the coastline, making it a great spot for nightlife and relaxation.
Potos Beach, Bars and clubs, Seafront dining, Local markets
Alyki Beach
Known for its untouched beauty and tranquility, Alyki Beach attracts those seeking a more peaceful vacation away from larger tourist crowds, ideal for relaxation and nature enthusiasts.
Alyki Beach, Natural surroundings, Small cafes, Hiking paths

Understanding Airbnb License Requirements & STR Laws in Skala Potamias (2025)

Yes, Skala Potamias, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skala Potamias to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 93% licensed listings)

Top Performing Airbnb Properties in Skala Potamias (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Skala Potamiasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Panorama

Villa Panorama

Entire Place • 2 bedrooms

$27,605
Revenue
54.8%
Occupancy
$146.14
Daily Rate
LUXURY VILLA ALEXANDRA SKALA POTAMIAS THASSOS

LUXURY VILLA ALEXANDRA SKALA POTAMIAS THASSOS

Entire Place • 1 bedroom

$25,748
Revenue
70.3%
Occupancy
$160.83
Daily Rate
Serenity Villa in the largest bay of Thassos

Serenity Villa in the largest bay of Thassos

Entire Place • 4 bedrooms

$23,754
Revenue
48.9%
Occupancy
$353.72
Daily Rate
FoFo’s maizonette

FoFo’s maizonette

Entire Place • 2 bedrooms

$21,860
Revenue
77.8%
Occupancy
$171.74
Daily Rate
Spacious Friendly Apartment by the Sea

Spacious Friendly Apartment by the Sea

Entire Place • 2 bedrooms

$20,036
Revenue
52.1%
Occupancy
$148.25
Daily Rate
Thesis Villas 2-Bedroom Villa with a private pool

Thesis Villas 2-Bedroom Villa with a private pool

Entire Place • 2 bedrooms

$19,146
Revenue
28.3%
Occupancy
$389.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Skala Potamias (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Skala Potamias based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Melissa5$60,679794.91/5.0
Lina6$45,7162344.88/5.0
Alexandros4$32,8281174.90/5.0
Stavros2$32,237122.37/5.0
Γρηγοριος1$25,74854.60/5.0
Ivana1$23,754344.97/5.0
Fofos1$21,860104.60/5.0
Panos1$20,036355.00/5.0
Γιωτα1$19,14675.00/5.0
Markos2$18,269105.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skala Potamias.

Dive Deeper: Advanced Skala Potamias STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skala Potamias. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Skala Potamias Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Skala Potamias

  • The Skala Potamias Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Skala Potamias, Apartment/Condo properties are the most common (48.8%), reflecting the local real estate landscape.
  • Houses represent a significant 43.9% portion, catering likely to families or larger groups.
  • The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Skala Potamias Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Skala Potamias

  • The dominant room capacity in Skala Potamias is 2 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.6% of the active Airbnb listings in Skala Potamias, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Skala Potamias.

Skala Potamias Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Skala Potamias

  • The most common guest capacity trend in Skala Potamias vacation rentals is listings accommodating 6 guests (24.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 3 guests dominate the Skala Potamias STR market, accounting for 43.9% of listings.
  • 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skala Potamias.
  • On average, properties in Skala Potamias are equipped to host 4.4 guests.

Skala Potamias Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Skala Potamias

  • The most common availability pattern in Skala Potamias falls within the 271-366 days range, representing 63.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Skala Potamias (51.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Skala Potamias Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.6%)

1 Night

15 listings

36.6% of total

2 Nights (26.8%)

2 Nights

11 listings

26.8% of total

3 Nights (17.1%)

3 Nights

7 listings

17.1% of total

4-6 Nights (19.5%)

4-6 Nights

8 listings

19.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Skala Potamias is 1 Night, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.4%) of the Skala Potamias Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.6% of Skala Potamias hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skala Potamias.

Skala Potamias Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

2.6% of total

Moderate (34.2%)

Moderate

13 listings

34.2% of total

Firm (15.8%)

Firm

6 listings

15.8% of total

Strict (47.4%)

Strict

18 listings

47.4% of total

Cancellation Policy Insights for Skala Potamias

  • The prevailing Airbnb cancellation policy trend in Skala Potamias is Strict, used by 47.4% of listings.
  • A majority (63.2%) of hosts in Skala Potamias utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.4% market standard in Skala Potamias.
  • With 47.4% using Strict terms, this is a viable option in Skala Potamias, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Skala Potamias.

Skala Potamias STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Skala Potamias

  • The overall average booking lead time for vacation rentals in Skala Potamias is 87 days.
  • Guests book furthest in advance for stays during April (average 158 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (107 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Skala Potamias.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 158 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Skala Potamias averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Skala Potamias (2025)

Amenity Prevalence

Amenity Insights for Skala Potamias

  • Essential amenities in Skala Potamias that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Skala Potamias: Wifi, TV, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: TV, Air conditioning, Kitchen.
  • Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Skala Potamias to stay competitive.

Skala Potamias Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Skala Potamias

  • The typical guest profile for Airbnb in Skala Potamias consists of predominantly international visitors (96%), with top international origins including Romania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 4.0% of guests.
  • Key international markets include Bulgaria (17.6%) and Romania (16%).
  • Top languages spoken are English (39.8%) followed by Turkish (14.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Romania.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Skala Potamias Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Skiathos Municipality66$2,093$351.1750%
Achladias101$1,982$316.8351%
Klima17$1,717$278.6346%
Myli48$1,513$217.7345%
Loutraki26$1,433$153.6846%
Kalyvia28$1,424$219.2148%
Municipality of Nea Propontida47$1,347$193.1753%
Νέα Μουδανιά24$1,327$183.0847%
Dikella16$1,321$182.0943%
Skiathos351$1,276$174.4652%

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