Serres Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Serres in 2025? Explore comprehensive Airbnb analytics for Serres, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Serres, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Serres, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serres Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serres Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serres (2025)
Understanding the monthly revenue variations for Airbnb listings in Serres is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serres is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serres across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,088 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $665 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serres
Serres Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serres STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serres:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serres
Average Daily Rate (ADR) Airbnb Trends in Serres (2025)
Effective short term rental pricing strategy in Serres involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serres typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Serres
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Airbnb Seasonality Analysis & Trends in Serres (2025)
Peak Season (May, June, April)
- Revenue averages $1,058 per month
- Occupancy rates average 38.0%
- Daily rates average $62
Shoulder Season
- Revenue averages $768 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $62
Low Season (January, February, March)
- Revenue drops to average $520 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $59
Seasonality Insights for Serres
- The Airbnb seasonality in Serres shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serres's highest earning potential, with monthly revenues capable of climbing to $1,226, occupancy reaching a high of 47.3%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $448, occupancy could drop to 29.6%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serres.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serres seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serres (2025)
Exploring the top neighborhoods for short-term rentals in Serres? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Serres City Center | The bustling heart of Serres, offering a mix of historical attractions and modern amenities. Ideal for travelers looking to explore the city’s rich history and vibrant culture. | Byzantine Fortress of Serres, Museum of Contemporary Art, Folk Art Museum, Agios Nikolaos Church, Serres Park |
| Mount Kerkini | A natural paradise that's perfect for outdoor enthusiasts and nature lovers. Known for its beautiful landscapes and wildlife, making it ideal for eco-tourism. | Lake Kerkini, Bird watching spots, Hiking trails, Local tavernas, Biking around the lakeshore |
| Kilkis | A nearby town known for its historical significance and proximity to beautiful nature spots. Great for those seeking a peaceful retreat close to urban amenities. | Kilkis Archaeological Museum, Agia Paraskevi Church, Local vineyards, Pindus Mountain Range, Kilkis War Museum |
| Vardarion | A picturesque village in the region, rich in local culture and traditional architecture, attracting visitors interested in cultural tourism and authentic local experiences. | Traditional Greek tavernas, Local craft shops, Village festivals, Scenic walking trails, Historic churches |
| Drama | Known for its rich history and beautiful nature, Drama offers a unique backdrop for visitors interested in both culture and outdoor activities. | Drama Archaeological Museum, Church of Agios Sophia, Mount Paggeo, Caves of Alistrati, Local wineries |
| Thessaloniki | Though slightly further away, Thessaloniki is a major urban center with a vibrant arts scene and nightlife, making it a popular destination for tourists. | White Tower of Thessaloniki, Aristotelous Square, Rotunda, Ano Poli District, Thessaloniki International Film Festival |
| Kavala | A coastal city known for its beautiful seaside views and historical landmarks, offering a mix of relaxation and exploration opportunities. | Kavala Fortress, Aqueduct of Kavala, Local beaches, Kavala Archaeological Museum, Mount Symvolo |
| Xanthi | A charming town known for its cultural festivals and rich history, perfect for tourists looking to experience local traditions and hospitality. | Xanthi Old Town, Kavala River, Local markets, Xanthi Folk Festival, Cultural events throughout the year |
Understanding Airbnb License Requirements & STR Laws in Serres (2025)
Yes, Serres, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serres to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Serres (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(Free Parking) Central 3 Modern Apartment
Entire Place • 2 bedrooms
Villa Acropolis Serres Next to Center (Parking)
Entire Place • 3 bedrooms
Grand lux apartment
Entire Place • 3 bedrooms
Luxury apartment center Serres
Entire Place • 1 bedroom
Nikita's House
Entire Place • 4 bedrooms
Oasis Acropolis Serres Next to Center (Parking)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serres (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serres based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Athanasia | 4 | $53,605 | 190 | 4.95/5.0 |
| Intos | 3 | $36,828 | 154 | 4.94/5.0 |
| Stergios | 3 | $36,164 | 154 | 4.92/5.0 |
| Anastasia | 4 | $30,934 | 432 | 4.82/5.0 |
| Sofia | 2 | $25,945 | 59 | 4.96/5.0 |
| Κυριακή | 2 | $22,049 | 58 | 4.97/5.0 |
| Tzioumaka | 2 | $20,461 | 113 | 4.87/5.0 |
| Vassia | 3 | $16,908 | 124 | 4.83/5.0 |
| Giorgos | 2 | $14,032 | 122 | 4.92/5.0 |
| George | 1 | $13,866 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serres.
Dive Deeper: Advanced Serres STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serres. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerres Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serres
- The Serres Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serres, Apartment/Condo properties are the most common (87.7%), reflecting the local real estate landscape.
- Smaller segments like others (combined 1.5%) offer potential for unique stay experiences.
Serres Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serres
- The dominant room capacity in Serres is 1 bedroom listings, making up 70.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.7% of the active Airbnb listings in Serres, indicating a high concentration in these sizes.
- With over half the market (70.8%) consisting of studios or 1-bedroom units, Serres is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Serres.
Serres Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serres
- The most common guest capacity trend in Serres vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Serres STR market, accounting for 55.4% of listings.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serres.
- On average, properties in Serres are equipped to host 3.9 guests.
Serres Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serres
- The most common availability pattern in Serres falls within the 181-270 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Serres (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serres Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
45.3% of total
2 Nights
21 listings
32.8% of total
3 Nights
1 listings
1.6% of total
30+ Nights
13 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Serres is 1 Night, adopted by 45.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.1%) of the Serres Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Serres, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.3% of Serres hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serres.
Serres Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
17.2% of total
Moderate
8 listings
13.8% of total
Firm
7 listings
12.1% of total
Strict
33 listings
56.9% of total
Cancellation Policy Insights for Serres
- The prevailing Airbnb cancellation policy trend in Serres is Strict, used by 56.9% of listings.
- A majority (69.0%) of hosts in Serres utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.9% market standard in Serres.
- With 56.9% using Strict terms, this is a viable option in Serres, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Serres.
Serres STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serres
- The overall average booking lead time for vacation rentals in Serres is 23 days.
- Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Serres.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Serres averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serres (2025)
Amenity Prevalence
Amenity Insights for Serres
- Essential amenities in Serres that guests expect include: Wifi, TV, Hot water, Heating, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serres: Wifi, TV, Hot water, Heating, Kitchen, Air conditioning.
- Prioritize adding missing essentials: TV, Hot water, Heating, Kitchen, Air conditioning.
- Consider adding popular differentiators like Iron or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serres to stay competitive.
Serres Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serres
- The typical guest profile for Airbnb in Serres consists of a mix of domestic (56%) and international guests, often arriving from nearby Thessaloniki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Greek.
- Domestic travelers account for 56.2% of guests.
- Key international markets include Greece (56.2%) and Germany (10.4%).
- Top languages spoken are English (39.2%) followed by Greek (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serres Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Ormos Prinou | 17 | $1,258 | $165.44 | 47% |
| Πλάκα Λιτοχώρου | 13 | $1,241 | $177.48 | 39% |
| Οικισμός "Αμπελάκια" | 15 | $1,195 | $154.24 | 42% |
| Skala Marion | 42 | $1,186 | $154.87 | 52% |
| Οικισμός "Κάτω Γαλήνη" | 10 | $1,147 | $162.93 | 52% |