Palio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Palio in 2025? Explore comprehensive Airbnb analytics for Palio, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Palio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.

Whether you're considering an Airbnb investment in Palio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palio Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Palio Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Palio.
Occupancy Rate(?)
38.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,399
Typical annual income for an Airbnb listing in Palio. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.4%
Slight decrease (-0.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Palio.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Palio.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
45
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Palio (2025)

Understanding the monthly revenue variations for Airbnb listings in Palio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palio is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palio across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,051 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,188 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $615, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Palio

Palio Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Palio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palio:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Palio

Average Daily Rate (ADR) Airbnb Trends in Palio (2025)

Effective short term rental pricing strategy in Palio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palio typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $101 per night.

Average Daily Rate (ADR) Trend by Month in Palio

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Airbnb Seasonality Analysis & Trends in Palio (2025)

Peak Season (August, July, June)
  • Revenue averages $3,436 per month
  • Occupancy rates average 52.4%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $1,240 per month
  • Occupancy maintains around 23.7%
  • Daily rates hold near $180
Low Season (January, March, November)
  • Revenue drops to average $461 per month
  • Occupancy decreases to average 9.5%
  • Daily rates adjust to average $181

Seasonality Insights for Palio

  • The Airbnb seasonality in Palio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Palio's highest earning potential, with monthly revenues capable of climbing to $4,061, occupancy reaching a high of 63.9%, and ADRs peaking at $190.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $339, occupancy could drop to 5.1%, and ADRs may adjust down to $175.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palio.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Palio seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Palio (2025)

Exploring the top neighborhoods for short-term rentals in Palio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kavala
A picturesque coastal city known for its rich history and stunning views. Ideal for travelers seeking culture, history, and seafood cuisine near the Aegean Sea.
Kavala Fortress, The Aqueduct of Kavala, Kalamitsa Beach, Byzantine Museum, Imaret, The Tobacco Museum
Xanthi
A beautiful town known for its vibrant bazaar and rich Ottoman heritage. It attracts tourists looking for a cultural experience amid traditional architecture.
Xanthi Old Town, Xanthi Bazaar, The Tobacco Museum, The Vasiliko Theater, Evangelistria Church
Thassos
An island paradise with stunning beaches and lush landscapes. Popular among tourists for its natural beauty and water activities.
Makryammos Beach, Golden Beach, Thassos Town, Mount Ipsarion, The Ancient Theatre of Thassos
Drama
Known for its natural beauty and the famous cave of Alistrati. It's a great destination for nature lovers and hikers seeking adventure.
Alistrati Cave, Mount Pangeo, Drama's War Museum, The Byzantine Castle of Drama, Kryfokalyvia Waterfalls
Alexandroupoli
A thriving port city with beautiful waterfronts and a young population. It's great for nightlife and cultural experiences, appealing to both locals and tourists.
Evros River, Alexandroupoli Lighthouse, The Ethnological Museum of Thrace, Beaches of Agia Paraskevi, Park of Alexandroupoli
Serres
A city with rich history and close proximity to nature. It attracts visitors interested in archaeology and outdoor activities.
The Fortress of Serres, Archaeological Museum of Serres, Lake Kerkini, Ancient Amfipolis, The Aqueduct of Serres
Kassandra
Part of the Halkidiki peninsula, Kassandra is famous for its stunning beaches and vibrant nightlife, attracting a diverse group of holidaymakers.
Kefalonia Beach, Sani Beach, Pefkochori, Kallithea, The Sani Resort
Mount Athos
A unique monastic community offering a spiritual retreat and access to incredible natural landscapes, attracting visitors seeking tranquility and religious heritage.
Holy Monasteries of Mount Athos, The Athos Pilgrimage, Dafni Port, Mount Athos Hiking Trails, Historical Sites

Understanding Airbnb License Requirements & STR Laws in Palio (2025)

Yes, Palio, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palio to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 73% licensed listings)

Top Performing Airbnb Properties in Palio (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Paliobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Evian-Luxury Living with a Pool by the Sea

Villa Evian-Luxury Living with a Pool by the Sea

Entire Place • 5 bedrooms

$61,925
Revenue
39.1%
Occupancy
$478.45
Daily Rate
Aerides Luxury  Villa

Aerides Luxury Villa

Entire Place • 5 bedrooms

$46,538
Revenue
37.6%
Occupancy
$736.23
Daily Rate
Alpha Delta Pool Suite

Alpha Delta Pool Suite

Entire Place • 2 bedrooms

$26,474
Revenue
32.0%
Occupancy
$159.22
Daily Rate
Aegean Dreams Villa Palio

Aegean Dreams Villa Palio

Entire Place • 3 bedrooms

$25,826
Revenue
37.7%
Occupancy
$304.35
Daily Rate
Penthouse Olivanda /luxury flat/1 min to the beach

Penthouse Olivanda /luxury flat/1 min to the beach

Entire Place • 2 bedrooms

$25,150
Revenue
61.4%
Occupancy
$213.77
Daily Rate
Coral suite

Coral suite

Entire Place • 2 bedrooms

$23,522
Revenue
65.8%
Occupancy
$181.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Palio (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Palio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evgenis1$61,925454.98/5.0
Ellie4$46,8901494.99/5.0
Nikolaos1$46,538165.00/5.0
Nikos2$45,055324.94/5.0
Kalliopi2$41,616284.97/5.0
Σοφια2$35,283222.48/5.0
Athanasia1$26,474744.99/5.0
Host #5146968021$25,82620.00/5.0
John3$21,78831.67/5.0
Anastasios1$21,55095.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palio.

Dive Deeper: Advanced Palio STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Palio Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Palio

  • The Palio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 45 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Palio, Apartment/Condo properties are the most common (53.3%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.

Palio Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Palio

  • The dominant room capacity in Palio is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 68.8% of the active Airbnb listings in Palio, indicating a high concentration in these sizes.
  • A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palio.

Palio Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Palio

  • The most common guest capacity trend in Palio vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Palio STR market, accounting for 51.1% of listings.
  • 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palio.
  • On average, properties in Palio are equipped to host 5.5 guests.

Palio Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Palio

  • The most common availability pattern in Palio falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Palio (40%), reflecting common guest stay durations or potential owner blocking patterns.

Palio Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.3%)

1 Night

4 listings

9.3% of total

2 Nights (30.2%)

2 Nights

13 listings

30.2% of total

3 Nights (20.9%)

3 Nights

9 listings

20.9% of total

4-6 Nights (30.2%)

4-6 Nights

13 listings

30.2% of total

7-29 Nights (2.3%)

7-29 Nights

1 listings

2.3% of total

30+ Nights (7%)

30+ Nights

3 listings

7% of total

Key Insights

  • The most prevalent minimum stay requirement in Palio is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 30.2% of Palio hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
  • A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palio.

Palio Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.6%)

Flexible

3 listings

8.6% of total

Moderate (20%)

Moderate

7 listings

20% of total

Firm (22.9%)

Firm

8 listings

22.9% of total

Strict (48.6%)

Strict

17 listings

48.6% of total

Cancellation Policy Insights for Palio

  • The prevailing Airbnb cancellation policy trend in Palio is Strict, used by 48.6% of listings.
  • A majority (71.5%) of hosts in Palio utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 48.6% market standard in Palio.
  • With 48.6% using Strict terms, this is a viable option in Palio, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Palio.

Palio STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Palio

  • The overall average booking lead time for vacation rentals in Palio is 70 days.
  • Guests book furthest in advance for stays during August (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Palio.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Palio averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Palio (2025)

Amenity Prevalence

Amenity Insights for Palio

  • Essential amenities in Palio that guests expect include: Wifi, Kitchen, Air conditioning, TV, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Palio: Wifi, Kitchen, Air conditioning, TV, Essentials.
  • Prioritize adding missing essentials: TV, Essentials.
  • Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Palio to stay competitive.

Palio Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Palio

  • The typical guest profile for Airbnb in Palio consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 1.8% of guests.
  • Key international markets include Bulgaria (31.8%) and Germany (10.9%).
  • Top languages spoken are English (46.4%) followed by Turkish (13.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Palio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Skiathos Municipality66$2,093$351.1750%
Achladias101$1,982$316.8351%
Klima17$1,717$278.6346%
Myli48$1,513$217.7345%
Loutraki26$1,433$153.6846%
Kalyvia28$1,424$219.2148%
Municipality of Nea Propontida47$1,347$193.1753%
Νέα Μουδανιά24$1,327$183.0847%
Dikella16$1,321$182.0943%
Skiathos351$1,276$174.4652%

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