Thessaloniki Municipal Unit Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Thessaloniki Municipal Unit in 2025? Explore comprehensive Airbnb analytics for Thessaloniki Municipal Unit, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Thessaloniki Municipal Unit, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,999 active listings.
Whether you're considering an Airbnb investment in Thessaloniki Municipal Unit, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thessaloniki Municipal Unit Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thessaloniki Municipal Unit Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thessaloniki Municipal Unit (2025)
Understanding the monthly revenue variations for Airbnb listings in Thessaloniki Municipal Unit is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thessaloniki Municipal Unit is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thessaloniki Municipal Unit across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,061+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,400 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $911 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $483, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thessaloniki Municipal Unit
Thessaloniki Municipal Unit Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thessaloniki Municipal Unit STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thessaloniki Municipal Unit:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thessaloniki Municipal Unit
Average Daily Rate (ADR) Airbnb Trends in Thessaloniki Municipal Unit (2025)
Effective short term rental pricing strategy in Thessaloniki Municipal Unit involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thessaloniki Municipal Unit typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Thessaloniki Municipal Unit
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Airbnb Seasonality Analysis & Trends in Thessaloniki Municipal Unit (2025)
Peak Season (May, April, June)
- Revenue averages $1,377 per month
- Occupancy rates average 44.1%
- Daily rates average $78
Shoulder Season
- Revenue averages $1,090 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $811 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $76
Seasonality Insights for Thessaloniki Municipal Unit
- The Airbnb seasonality in Thessaloniki Municipal Unit shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thessaloniki Municipal Unit's highest earning potential, with monthly revenues capable of climbing to $1,413, occupancy reaching a high of 49.0%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $761, occupancy could drop to 34.9%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thessaloniki Municipal Unit.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thessaloniki Municipal Unit seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thessaloniki Municipal Unit (2025)
Exploring the top neighborhoods for short-term rentals in Thessaloniki Municipal Unit? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ladadika | A historic district known for its bustling nightlife, restaurants, and transformed warehouses, appealing to both tourists and locals. | Street art, Traditional tavernas, Live music venues, Ladadika Square |
| Ano Poli | The old town of Thessaloniki with beautiful views and a rich history. Attracts visitors interested in culture and history. | The Byzantine Walls, Church of Agios Dimitrios, Trigonion Tower, Vlatadon Monastery |
| White Tower Area | Home to the iconic White Tower and several museums, this area is popular among tourists for its scenic promenade. | White Tower, Thessaloniki City Walls, Museum of Byzantine Culture, Aristotelous Square |
| Aristotelous Square | The central square of Thessaloniki, filled with shops, cafes, and restaurants. A prime location for easy access to the city's attractions. | Aristotelous Square, Nearby shops and cafes, The waterfront promenade |
| Kalamaria | A seaside suburb known for its parks and waterfront, offering a blend of relaxation and local lifestyle. | Mikra Beach, Kalamaria waterfront, Local tavernas, Cafes along the coast |
| Vardaris | An emerging area known for its budget accommodations and accessibility, drawing in a younger crowd and budget travelers. | Local markets, Cultural diversity, Close proximity to the train station |
| Nea Paralia | A modern waterfront area featuring parks and walking paths, attracting families and outdoor enthusiasts. | Nea Paralia promenade, Museum of Contemporary Art, Parks and gardens |
| Toumba | A vibrant neighborhood known for its sports culture, particularly the local football team, and a lively atmosphere. | PAOK Football Stadium, Local cafes, Bar streets |
Understanding Airbnb License Requirements & STR Laws in Thessaloniki Municipal Unit (2025)
Yes, Thessaloniki Municipal Unit, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thessaloniki Municipal Unit to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Thessaloniki Municipal Unit (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thessaloniki Municipal Unitbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
F & B Collection - Luxury Seafront 2 Bedroom Flat
Entire Place • 2 bedrooms
Iconic Salonica Suite seafront
Entire Place • 2 bedrooms
Houseloft White Tower Collection
Entire Place • 4 bedrooms
Houseloft Seaside Getaway
Entire Place • 5 bedrooms
Houseloft Cosmopolitan Comfort
Entire Place • 6 bedrooms
Houseloft Cityscape Bliss
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thessaloniki Municipal Unit (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thessaloniki Municipal Unit based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nilie Premium Hospitality MGMT | 323 | $2,533,085 | 7175 | 3.77/5.0 |
| The Luxury Suites | 168 | $1,429,160 | 7681 | 4.27/5.0 |
| Halu | 73 | $1,396,957 | 1273 | 3.90/5.0 |
| Houseloft | 20 | $805,214 | 847 | 4.33/5.0 |
| Dimitris | 43 | $565,076 | 887 | 4.19/5.0 |
| Portoseaview Apartments | 37 | $519,121 | 675 | 4.02/5.0 |
| Sea And The City | 16 | $391,434 | 222 | 3.91/5.0 |
| Innovation | 29 | $334,202 | 2259 | 4.84/5.0 |
| Katerina | 13 | $311,332 | 2458 | 4.86/5.0 |
| Alexandra | 27 | $309,061 | 15459 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thessaloniki Municipal Unit.
Dive Deeper: Advanced Thessaloniki Municipal Unit STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thessaloniki Municipal Unit. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThessaloniki Municipal Unit Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thessaloniki Municipal Unit
- The Thessaloniki Municipal Unit Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 2,999 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thessaloniki Municipal Unit, Apartment/Condo properties are the most common (95.9%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others (combined 4.2%) offer potential for unique stay experiences.
Thessaloniki Municipal Unit Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thessaloniki Municipal Unit
- The dominant room capacity in Thessaloniki Municipal Unit is 1 bedroom listings, making up 66.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.8% of the active Airbnb listings in Thessaloniki Municipal Unit, indicating a high concentration in these sizes.
- With over half the market (66.5%) consisting of studios or 1-bedroom units, Thessaloniki Municipal Unit is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Thessaloniki Municipal Unit.
Thessaloniki Municipal Unit Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thessaloniki Municipal Unit
- The most common guest capacity trend in Thessaloniki Municipal Unit vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Thessaloniki Municipal Unit STR market, accounting for 60.1% of listings.
- 10.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thessaloniki Municipal Unit.
- On average, properties in Thessaloniki Municipal Unit are equipped to host 3.5 guests.
Thessaloniki Municipal Unit Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thessaloniki Municipal Unit
- The most common availability pattern in Thessaloniki Municipal Unit falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thessaloniki Municipal Unit (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thessaloniki Municipal Unit Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
971 listings
35.4% of total
2 Nights
993 listings
36.2% of total
3 Nights
207 listings
7.6% of total
4-6 Nights
99 listings
3.6% of total
7-29 Nights
33 listings
1.2% of total
30+ Nights
437 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Thessaloniki Municipal Unit is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.6%) of the Thessaloniki Municipal Unit Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Thessaloniki Municipal Unit, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Thessaloniki Municipal Unit hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thessaloniki Municipal Unit.
Thessaloniki Municipal Unit Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0% of total
Super Strict 30 Days
36 listings
1.5% of total
Flexible
347 listings
14% of total
Moderate
1169 listings
47.1% of total
Firm
404 listings
16.3% of total
Strict
523 listings
21.1% of total
Cancellation Policy Insights for Thessaloniki Municipal Unit
- The prevailing Airbnb cancellation policy trend in Thessaloniki Municipal Unit is Moderate, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Thessaloniki Municipal Unit.
- Regularly review your cancellation policy against competitors and market demand shifts in Thessaloniki Municipal Unit.
Thessaloniki Municipal Unit STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thessaloniki Municipal Unit
- The overall average booking lead time for vacation rentals in Thessaloniki Municipal Unit is 32 days.
- Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Thessaloniki Municipal Unit.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Thessaloniki Municipal Unit averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thessaloniki Municipal Unit (2025)
Amenity Prevalence
Amenity Insights for Thessaloniki Municipal Unit
- Essential amenities in Thessaloniki Municipal Unit that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thessaloniki Municipal Unit: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thessaloniki Municipal Unit to stay competitive.
Thessaloniki Municipal Unit Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thessaloniki Municipal Unit
- The typical guest profile for Airbnb in Thessaloniki Municipal Unit consists of predominantly international visitors (72%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Greek.
- Domestic travelers account for 28.3% of guests.
- Key international markets include Greece (28.3%) and Germany (11.7%).
- Top languages spoken are English (40%) followed by Greek (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thessaloniki Municipal Unit Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |