Airbnb Market Analytics, Statistics and Data in Thessaloniki Municipal Unit, Macedonia and Thrace, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Thessaloniki Municipal Unit? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Thessaloniki Municipal Unit:
How much do Airbnb hosts make on average per month in Thessaloniki Municipal Unit?
The short-term rental market in Thessaloniki Municipal Unit shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $956 per month
- Strong performing properties (top 25%) make $1,490 or more
- Best-in-class properties (top 10%) achieve $2,139+ monthly
- Entry-level properties (bottom 25%) typically earn around $493
Revenue Variations by Month
Occupancy Rates Throughout the Year in Thessaloniki Municipal Unit
The market in Thessaloniki Municipal Unit shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Thessaloniki Municipal Unit
Daily rates in Thessaloniki Municipal Unit vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $63 per night
- Strong performing properties (top 25%) secure $86 or more
- Best-in-class properties (top 10%) pull in $123+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
Get Live Thessaloniki Municipal Unit Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Thessaloniki Municipal Unit
Peak Season (June, April, May)
- Revenue peaks at $1375.09 per month
- Occupancy rates reach 49.28%
- Daily rates average $87.37
Shoulder Season
- Revenue averages $1153.25 per month
- Occupancy maintains 43.40%
- Daily rates hold at $78.83
Low Season (July, February, January)
- Revenue drops to $778.44 per month
- Occupancy decreases to 32.20%
- Daily rates adjust to $74.07
Is it still profitable to do Airbnb in Thessaloniki Municipal Unit in 2025?
Yes! Thessaloniki Municipal Unit demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $1153 and As a mature market with 3084 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Thessaloniki Municipal Unit
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ladadika | A historic district known for its vibrant nightlife, traditional taverns, and contemporary bars. Famous for its lively ambiance and close proximity to the waterfront, making it a great spot for travelers looking to experience local culture and entertainment. | Modiano Market, Church of Saint Dimitrios, Valaoritou Street bars, Thessaloniki Waterfront, Ladadika Restaurant District |
| Ano Poli | The Upper Town is characterized by its traditional architecture, stunning views of the city, and historical significance. It's ideal for visitors interested in history, and it offers a more authentic experience of Thessaloniki. | Byzantine Walls, Trigonion Tower, Church of Agios Nikolaos Orphanos, Apostles Paul Church, Vasilissis Olgas Park |
| City Center | The central area of Thessaloniki offers a mix of shopping, dining, and cultural attractions. It's ideal for tourists looking to explore the city on foot and enjoy its vibrant urban life. | Aristotelous Square, White Tower, Rotunda, Thessaloniki Archaeological Museum, Ano Poli |
| Nea Paralia | A newly developed waterfront area popular for promenades, parks, and modern amenities. Perfect for those seeking a relaxing atmosphere by the sea, along with cultural institutions. | Waterfront Promenade, Thessaloniki Concert Hall, Museum of Photography, Nea Paralia Parks, Cafes along the waterfront |
| Kalamaria | A suburban area known for its seaside charm and family-friendly environment. Offers a quieter alternative to the bustling city center while being well-connected to downtown. | Kalamaria Marina, Margariti Park, Beachfront Restaurants, Pavlos Vrellis Museum of Greek History, Cultural Center of Kalamaria |
| Vardaris | An up-and-coming neighborhood that combines local charm with new developments. It attracts a younger crowd and offers diverse dining options. | Vardaris Market, Cafe Culture, Historical Buildings, Handicraft Shops, Street Art |
| Thessaloniki Port | A crucial economic and transport hub with an emerging tourism scene. Visitors can enjoy maritime activities and explore the vibrant port area. | Thessaloniki Port Museum, Sea Food Market, Nearby Ferry Services, Bars and Restaurants by the port, Historic Cargo Warehouses |
| Orthodox Church District | Home to some of the most significant religious sites in the region. Attracts tourists interested in Byzantine history and architecture. | Church of Saint George, Church of Saint Demetrius, Church of Saint Catherine, Museum of Byzantine Culture, Byzantine Churches of Thessaloniki |
Do you need a license for Airbnb in Thessaloniki Municipal Unit?
Yes, Thessaloniki Municipal Unit requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Thessaloniki Municipal Unit
F & B Collection - Luxury Seafront 2 Bedroom Flat
Entire Place • 2 bedrooms
Houseloft Seaside Getaway
Entire Place • 5 bedrooms
Houseloft White Tower Collection
Entire Place • 4 bedrooms
Iconic Salonica Suite seafront
Entire Place • 2 bedrooms
Houseloft Cityscape Bliss
Entire Place • 4 bedrooms
#Primavera: Seafront apt with White tower view
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Thessaloniki Municipal Unit
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nilie Premium Hospitality MGMT | 338 | $2,944,059 | 7459 | 3.77/5.0 |
| Halu | 83 | $1,545,101 | 1549 | 3.98/5.0 |
| The Luxury Suites | 169 | $1,485,731 | 7722 | 4.27/5.0 |
| Houseloft | 20 | $904,075 | 847 | 4.33/5.0 |
| Dimitris | 43 | $577,044 | 888 | 4.20/5.0 |
| PortoSeaview Apartments Ike | 37 | $506,298 | 675 | 4.02/5.0 |
| Innovation | 31 | $396,567 | 2295 | 4.84/5.0 |
| Sea And The City | 16 | $357,824 | 222 | 3.91/5.0 |
| Katerina | 13 | $321,218 | 2458 | 4.86/5.0 |
| Alexandra | 27 | $307,859 | 15459 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Thessaloniki Municipal Unit
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.2%), with apartment & condo and house properties comprising 98.6% of inventory
- Untapped potential in house, boutique & hotels, outdoor & mobile, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 3,084 properties in Thessaloniki Municipal Unit shows that 1 bedroom properties are most prevalent, making up 66.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 85.8% of all listings.
Key Insights
- Most common: 1 bedroom (66.4%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 85.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,084 properties in Thessaloniki Municipal Unit reveals that 4 guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 4 guests and 2 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 4 guests (30.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,084 properties in Thessaloniki Municipal Unit, the most common availability pattern is 271-366 days (40.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (40.9%)
- Most common booking duration: 91-180 days (28.5%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.7%
Minimum Stay Distributions
1 Night
985 listings
36.1% of total
2 Nights
1052 listings
38.6% of total
3 Nights
252 listings
9.2% of total
4-6 Nights
115 listings
4.2% of total
7-29 Nights
39 listings
1.4% of total
30+ Nights
284 listings
10.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.7%
- Mid-length stays (4-6 nights) represent 4.2% of listings
- Monthly+ stays (10.4%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0% of total
Super Strict 30 Days
35 listings
1.4% of total
Flexible
366 listings
14.4% of total
Moderate
1197 listings
47.3% of total
Firm
403 listings
15.9% of total
Strict
531 listings
21% of total
Key Insights
- Moderate is the preferred policy at 47.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 47 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 29 days
- Summer shows the longest average booking window at 45 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Thessaloniki Municipal Unit
Below is the distribution of amenities across listings in Thessaloniki Municipal Unit:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (20%) and United States (10.9%)
- English is the top language at 52.6%, followed by Greek (20.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Athens and Thessaloniki markets
- Develop localized content for Germany and United States
- Prioritize English and Greek language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Thessaloniki Municipal Unit. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 68 | $2,158 | $361.64 | 46% |
| Achladias | 106 | $1,993 | $329.41 | 49% |
| Klima | 17 | $1,642 | $284.45 | 44% |
| Loutraki | 27 | $1,534 | $159.21 | 44% |
| Thermaikos Municipality | 27 | $1,383 | $262.94 | 42% |
| Myli | 54 | $1,369 | $202.66 | 43% |
| Municipality of Nea Propontida | 54 | $1,292 | $190.79 | 49% |
| Skiathos | 368 | $1,275 | $185.53 | 48% |
| Kalyvia | 33 | $1,269 | $262.38 | 43% |
| Mourtero | 17 | $1,259 | $195.02 | 41% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights